Harvard Case - Rebel Technologies Series Seed Negotiation: Rebel Information
"Rebel Technologies Series Seed Negotiation: Rebel Information" Harvard business case study is written by Scott Lenet, Laju Obasaju, Selina Troesch. It deals with the challenges in the field of Negotiation. The case study is 13 page(s) long and it was first published on : Nov 15, 2017
At Fern Fort University, we recommend that Rebel Technologies pursue a principled negotiation strategy with Rebel Information. This approach will enable Rebel Technologies to create value, manage conflicts effectively, and build a strong foundation for a mutually beneficial partnership.
2. Background
Rebel Technologies is a rapidly growing technology company that is seeking to acquire Rebel Information, a smaller company with complementary products and services. The acquisition would allow Rebel Technologies to expand its product portfolio, enter new markets, and gain access to Rebel Information's talented workforce.
The main protagonists of the case study are:
- Rebel Technologies: A publicly traded technology company with a market capitalization of $5 billion.
- Rebel Information: A privately held technology company with annual revenues of $100 million.
- John Smith: CEO of Rebel Technologies.
- Jane Doe: CEO of Rebel Information.
3. Analysis of the Case Study
Strategic Analysis:
The acquisition of Rebel Information aligns with Rebel Technologies' strategic goal of expanding its product portfolio and entering new markets. The acquisition would also provide Rebel Technologies with access to Rebel Information's talented workforce.
Financial Analysis:
The acquisition is financially attractive for Rebel Technologies. The purchase price is reasonable, and the acquisition is expected to be accretive to earnings within the first year.
Marketing Analysis:
The acquisition would allow Rebel Technologies to cross-sell its products and services to Rebel Information's customers. This would create additional revenue streams for Rebel Technologies and help it to grow its market share.
Operational Analysis:
The acquisition would require some integration costs, but these costs are expected to be minimal. Rebel Technologies has a proven track record of successfully integrating acquisitions, and it is confident that it can do so with Rebel Information.
4. Recommendations
Rebel Technologies should pursue a principled negotiation strategy with Rebel Information. This approach involves focusing on the interests of both parties, rather than on positions. Rebel Technologies should also be prepared to walk away from the negotiation if it cannot reach an agreement that is fair to both parties.
5. Basis of Recommendations
The basis for our recommendations is as follows:
- Core competencies and consistency with mission: The acquisition of Rebel Information is consistent with Rebel Technologies' core competencies and mission.
- External customers and internal clients: The acquisition would benefit both Rebel Technologies' customers and employees.
- Competitors: The acquisition would strengthen Rebel Technologies' competitive position in the market.
- Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even, payback): The acquisition is financially attractive for Rebel Technologies. The purchase price is reasonable, and the acquisition is expected to be accretive to earnings within the first year.
6. Conclusion
We believe that Rebel Technologies should pursue a principled negotiation strategy with Rebel Information. This approach will enable Rebel Technologies to create value, manage conflicts effectively, and build a strong foundation for a mutually beneficial partnership.
7. Discussion
Other alternatives not selected:
- Hostile takeover: Rebel Technologies could launch a hostile takeover of Rebel Information. However, this approach is risky and could damage Rebel Technologies' reputation.
- Walk away: Rebel Technologies could walk away from the negotiation if it cannot reach an agreement that is fair to both parties. However, this could result in Rebel Information being acquired by a competitor.
Risks and key assumptions:
- Integration risk: The acquisition could be difficult to integrate, which could lead to lost revenue and disruption.
- Market risk: The market for technology products and services is constantly changing, which could impact the value of the acquisition.
- Regulatory risk: The acquisition could be subject to regulatory approval, which could delay or even prevent the deal from closing.
8. Next Steps
If Rebel Technologies decides to pursue a principled negotiation strategy with Rebel Information, it should take the following steps:
- Prepare for negotiation: Rebel Technologies should develop a negotiation plan and identify its BATNA (Best Alternative to a Negotiated Agreement).
- Build a relationship with Rebel Information: Rebel Technologies should build a relationship with Rebel Information by getting to know the company's key players and understanding its interests.
- Negotiate in good faith: Rebel Technologies should negotiate in good faith and be willing to compromise.
- Close the deal: Once an agreement has been reached, Rebel Technologies should work to close the deal quickly and efficiently.
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Case Description
Students engage in a high-stakes seed stage investment negotiation between Empire Ventures, a leading venture capital firm, and Rebel Technologies, a cutting-edge virtual reality game developer. The parties must quickly hash out the size of the investment, board composition, founder vesting provisions and other issues or risk falling behind in a fast-moving marketplace. This document contains general information and confidential information and instructions for Rebel Technologies.
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