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Harvard Case - LVMH's Bid for Tiffany & Co.

"LVMH's Bid for Tiffany & Co." Harvard business case study is written by Guhan Subramanian, Julian J. Zlatev, Raseem Farook. It deals with the challenges in the field of Negotiation. The case study is 16 page(s) long and it was first published on : May 21, 2021

In October 2019, LVMH announced that it had agreed to acquire Tiffany & Co. for $16.2 billion. The acquisition was expected to close in mid-2020. However, the COVID-19 pandemic caused the closing to be delayed. In September 2020, LVMH and Tiffany & Co. agreed to amend the terms of the acquisition. The new terms valued Tiffany & Co. at $15.8 billion. The acquisition is now expected to close in early 2021.

3. Analysis of the Case Study

The acquisition of Tiffany & Co. would be a major strategic move for LVMH. It would give LVMH a stronger presence in the jewelry market and would help it to reach new customers. Tiffany & Co. is a well-respected brand with a strong global presence. It would be a valuable addition to LVMH's portfolio of brands.

The acquisition would also be financially beneficial for LVMH. Tiffany & Co. is a profitable company with a strong cash flow. LVMH could use Tiffany & Co.'s cash flow to help fund its growth initiatives.

However, there are also some risks associated with the acquisition. The COVID-19 pandemic has had a significant impact on the luxury goods market. It is unclear how long it will take for the market to recover. Additionally, LVMH will need to integrate Tiffany & Co. into its existing operations. This could be a complex and time-consuming process.

4. Recommendaations

Despite the risks, we believe that the acquisition of Tiffany & Co. would be a positive move for LVMH. We recommend that LVMH proceed with the acquisition.

5. Basis of Recommendaations

Our recommendation is based on the following factors:
  • The acquisition would create a global luxury powerhouse with a strong portfolio of brands and a significant presence in key markets.
  • LVMH has the financial resources and expertise to support Tiffany's growth and help it reach its full potential.
  • The acquisition would be financially beneficial for LVMH.
  • The risks associated with the acquisition are manageable.

6. Conclusion

We believe that the acquisition of Tiffany & Co. would be a positive move for LVMH. We recommend that LVMH proceed with the acquisition.

7. Discussion

Other alternatives that LVMH could consider include:
  • Acquiring a different jewelry brand.
  • Expanding its own jewelry business organically.
  • Not acquiring any jewelry brands.

The risks associated with the acquisition include:

  • The COVID-19 pandemic could continue to have a negative impact on the luxury goods market.
  • LVMH could overpay for Tiffany & Co.
  • LVMH could have difficulty integrating Tiffany & Co. into its existing operations.

8. Next Steps

If LVMH decides to proceed with the acquisition, it should take the following steps:
  • Finalize the terms of the acquisition agreement.
  • Obtain regulatory approval for the acquisition.
  • Integrate Tiffany & Co. into its existing operations.
  • Develop a marketing plan to promote the acquisition.

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Case Description

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