Free Lakeside Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-12-04

Harvard Case - Lakeside

"Lakeside" Harvard business case study is written by Michael A. Wheeler. It deals with the challenges in the field of Negotiation. The case study is 2 page(s) long and it was first published on : Nov 5, 2001

The main protagonists of the case study are:

  • Lakeside's management team: The management team is responsible for making decisions about the company's future. They are under pressure to find a way to expand the company's operations and reach new markets.
  • The potential strategic alliance partner: The potential strategic alliance partner is a larger, more established company in the outdoor recreation industry. They have the resources and expertise that Lakeside needs to expand its operations and reach new markets.

3. Analysis of the Case Study

There are a number of strategic, financial, marketing, and operational factors that Lakeside should consider when making a decision about whether or not to pursue a strategic alliance.

Strategic factors:

  • Lakeside's core competencies: Lakeside's core competencies are in the design and manufacture of high-quality outdoor recreation products. The company has a strong reputation for quality and innovation.
  • The potential strategic alliance partner's core competencies: The potential strategic alliance partner has core competencies in marketing, distribution, and customer service. The company has a strong brand name and a large customer base.
  • The potential benefits of a strategic alliance: A strategic alliance would allow Lakeside to expand its operations and reach new markets. The company would also gain access to the partner's marketing, distribution, and customer service expertise.
  • The potential risks of a strategic alliance: A strategic alliance could lead to Lakeside losing control of its operations. The company could also be forced to make compromises that are not in its best interests.

Financial factors:

  • Lakeside's financial position: Lakeside is a financially sound company. The company has a strong cash flow and a low debt-to-equity ratio.
  • The potential strategic alliance partner's financial position: The potential strategic alliance partner is a financially strong company. The company has a strong cash flow and a low debt-to-equity ratio.
  • The potential financial benefits of a strategic alliance: A strategic alliance could provide Lakeside with the financial resources it needs to expand its operations and reach new markets. The company could also benefit from the partner's economies of scale.
  • The potential financial risks of a strategic alliance: A strategic alliance could lead to Lakeside incurring additional costs. The company could also be forced to share its profits with the partner.

Marketing factors:

  • Lakeside's marketing strategy: Lakeside's marketing strategy is focused on reaching outdoor enthusiasts. The company uses a variety of marketing channels, including print advertising, online advertising, and social media.
  • The potential strategic alliance partner's marketing strategy: The potential strategic alliance partner's marketing strategy is focused on reaching a broader audience. The company uses a variety of marketing channels, including television advertising, radio advertising, and print advertising.
  • The potential marketing benefits of a strategic alliance: A strategic alliance would allow Lakeside to reach a broader audience. The company would also gain access to the partner's marketing expertise.
  • The potential marketing risks of a strategic alliance: A strategic alliance could lead to Lakeside losing control of its brand. The company could also be forced to make compromises that are not in its best interests.

Operational factors:

  • Lakeside's operations: Lakeside's operations are located in a small town in the Midwest. The company has a small workforce and a limited production capacity.
  • The potential strategic alliance partner's operations: The potential strategic alliance partner's operations are located in a large city. The company has a large workforce and a large production capacity.
  • The potential operational benefits of a strategic alliance: A strategic alliance would allow Lakeside to expand its operations and reach new markets. The company would also gain access to the partner's production expertise.
  • The potential operational risks of a strategic alliance: A strategic alliance could lead to Lakeside losing control of its operations. The company could also be forced to make compromises that are not in its best interests.

4. Recommendaations

Based on the analysis above, we recommend that Lakeside pursue a strategic alliance with a larger, more established company in the outdoor recreation industry. This alliance would provide Lakeside with the resources and expertise it needs to expand its operations and reach new markets.

Here are the specific steps that Lakeside should take to pursue a strategic alliance:

  1. Identify potential strategic alliance partners: Lakeside should identify a number of potential strategic alliance partners. The company should consider factors such as the partner's size, financial strength, marketing expertise, and operational capabilities.
  2. Evaluate potential strategic alliance partners: Lakeside should evaluate each potential strategic alliance partner carefully. The company should consider the partner's core competencies, financial position, marketing strategy, and operational capabilities.
  3. Negotiate a strategic alliance agreement: Lakeside should negotiate a strategic alliance agreement that is fair and equitable to both parties. The agreement should clearly define the roles and responsibilities of each party, as well as the terms of the alliance.
  4. Implement the strategic alliance: Lakeside should work closely with its strategic alliance partner to implement the alliance. The company should ensure that the alliance is successful and that it meets the needs of both parties.

5. Basis of Recommendaations

Our recommendations are based on the following considerations:

  • Core competencies and consistency with mission: A strategic alliance with a larger, more established company would allow Lakeside to expand its operations and reach new markets. This is consistent with Lakeside's mission of providing high-quality outdoor recreation products to customers.
  • External customers and internal clients: A strategic alliance would benefit Lakeside's external customers by providing them with access to a wider range of products and services. The alliance would also benefit Lakeside's internal clients by providing them with access to new resources and expertise.
  • Competitors: A strategic alliance would help Lakeside to compete with larger, more established companies in the outdoor recreation industry. The alliance would provide Lakeside with the resources and expertise it needs to expand its operations and reach new markets.
  • Attractiveness ' quantitative measures: A strategic alliance would be financially attractive to Lakeside. The alliance would provide the company with the financial resources it needs to expand its operations and reach new markets. The alliance would also allow Lakeside to share the costs of marketing and distribution with its partner.

6. Conclusion

We believe that a strategic alliance with a larger, more established company in the outdoor recreation industry is the best way for Lakeside to expand its operations and reach new markets. The alliance would provide Lakeside with the resources and expertise it needs to succeed.

7. Discussion

There are a number of other alternatives that Lakeside could consider, including:
  • Acquiring a smaller company: Lakeside could acquire a smaller company in the outdoor recreation industry. This would give Lakeside access to the smaller company's products, customers, and distribution channels.
  • Expanding organically: Lakeside could expand its operations organically by investing in new products, new markets, and new production capacity. This would be a more risky option than acquiring a smaller company, but it would also give Lakeside more control over its operations.
  • Doing nothing: Lakeside could choose to do nothing and continue to operate as it has been. This would be the least risky option, but it would also limit Lakeside's growth potential.

The risks of a strategic alliance include:

  • Losing control of the company: Lakeside could lose control of its operations if it enters into a strategic alliance with a larger, more established company. The partner could make decisions that are not in Lakeside's best interests.
  • Being forced to make compromises: Lakeside could be forced to make compromises that are not in its best interests if it enters into a strategic alliance with a larger, more established company. The partner could have different goals and objectives than Lakeside.
  • Incurring additional costs: Lakeside could incur additional costs if it enters into a strategic alliance with a larger, more established company. The partner could charge Lakeside for its services, or it could require Lakeside to make investments in new products or new markets.

The key assumptions of our recommendation are:

  • The strategic alliance partner is a good fit for Lakeside: The strategic alliance partner should have core competencies that complement Lakeside's core competencies. The partner should also have a strong financial position and a good reputation.
  • The strategic alliance agreement is fair and equitable: The strategic alliance agreement should clearly define the roles and responsibilities of each party, as well as the terms of the alliance. The agreement should be fair and equitable to both parties.
  • The strategic alliance is implemented successfully: Lakeside and its strategic alliance partner should work closely together to implement the alliance. The alliance should be successful and should meet the needs of both parties.

8. Next Steps

If Lakeside decides to pursue a strategic alliance, the company should take the following steps:
  1. Identify potential strategic alliance partners: Lakeside should identify a number of potential strategic alliance partners. The company should consider factors such as the partner's size, financial strength, marketing expertise, and operational capabilities.
  2. Evaluate potential strategic alliance partners: Lakeside should evaluate each potential strategic alliance partner carefully. The company should consider the partner's

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Case Description

This case presents an ethical choice: How should a prospective buyer respond when a homeowner quotes a price that the buyer knows is significantly below market value? The case describes a private transaction in which the prospective seller is fully competent mentally but is apparently uninformed about current market prices. The buyer could agree to the asking price (or even counter with a lower figure) without taking any financial risk, because he or she could obtain appropriate guarantees of good title, absence of environmental problems, and so forth.

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