Blue Ocean Strategy Analysis

Blue Ocean Strategy Analysis | Assignment Help

Introduction to Blue Ocean Strategy Framework

Blue Ocean Strategy is a groundbreaking business approach developed by professors W. Chan Kim and Renée Mauborgne that challenges organizations to break out of bloody competition in existing markets (red oceans) and create uncontested market spaces (blue oceans) where competition becomes irrelevant.

At its core, the framework rejects the traditional view that companies must choose between value creation or cost reduction. Instead, it advocates for value innovation—simultaneously pursuing differentiation and low cost. This is achieved through systematic tools and methodologies rather than relying on creative genius or luck.

The cornerstone of Blue Ocean Strategy is the Four Actions Framework, which prompts businesses to eliminate factors the industry takes for granted, reduce elements below standards, raise attributes above norms, and create entirely new offerings. These actions are captured in the Eliminate-Reduce-Raise-Create (ERRC) Grid, which forces companies to address all four actions simultaneously. The Strategic Canvas visually plots how a company's offering compares to competitors across key competing factors, revealing opportunities to reconceive value. When successful, blue ocean strategies create divergent value curves with strong focus and compelling messaging.

By reconstructing market boundaries and focusing on non-customers, organizations can discover new demand and achieve sustainable growth beyond the constraints of existing industry structures.



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