Harvard Case - OAO YUKOS Oil Co.
"OAO YUKOS Oil Co." Harvard business case study is written by Malcolm S. Salter, Joshua N. Rosenbaum. It deals with the challenges in the field of Negotiation. The case study is 27 page(s) long and it was first published on : Oct 29, 2001
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At Fern Fort University, we recommend that OAO Yukos Oil Co. should focus on the following key areas to address the challenges it faces and achieve its strategic objectives:
2. Background
Brief summary of the caseOAO Yukos Oil Co. is a Russian oil company that was once the largest oil producer in Russia. In 2003, the Russian government began a campaign to seize control of Yukos, which resulted in the imprisonment of its CEO, Mikhail Khodorkovsky, and the break-up of the company.
Main protagonists of the case study
- Mikhail Khodorkovsky, CEO of Yukos Oil Co.
- Vladimir Putin, President of Russia
- Igor Sechin, Deputy Prime Minister of Russia
3. Analysis of the Case Study
StrategicYukos Oil Co. faces a number of strategic challenges, including:
- The Russian government's campaign to seize control of the company
- The break-up of the company
- The imprisonment of its CEO
FinancialYukos Oil Co. is also facing a number of financial challenges, including:
- The loss of its main production assets
- The freezing of its bank accounts
- The imposition of large fines
MarketingYukos Oil Co. is also facing a number of marketing challenges, including:
- The loss of its brand reputation
- The difficulty of selling its oil in the international market
OperationalYukos Oil Co. is also facing a number of operational challenges, including:
- The disruption of its supply chain
- The loss of its key employees
- The difficulty of operating in a hostile political environment
4. Recommendations
Strategic
- Yukos Oil Co. should focus on developing a new strategy that takes into account the challenges it faces.
- The company should consider diversifying its operations into other countries.
- The company should also consider forming strategic alliances with other oil companies.
Financial
- Yukos Oil Co. should focus on improving its financial performance.
- The company should consider selling off non-core assets.
- The company should also consider raising new capital.
Marketing
- Yukos Oil Co. should focus on rebuilding its brand reputation.
- The company should also consider developing new marketing strategies.
Operational
- Yukos Oil Co. should focus on improving its operational efficiency.
- The company should also consider investing in new technologies.
5. Basis of Recommendations
Core competencies and consistency with missionThe recommendations are consistent with Yukos Oil Co.'s core competencies and mission. The company has a strong track record of success in the oil industry, and it has a clear mission to provide energy to Russia and the world.
External customers and internal clientsThe recommendations are also in the best interests of Yukos Oil Co.'s external customers and internal clients. The company's customers rely on it for a reliable supply of oil, and its employees rely on it for their livelihoods.
CompetitorsThe recommendations are also designed to help Yukos Oil Co. compete more effectively with its competitors. The company faces competition from both Russian and international oil companies.
Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even, payback)The recommendations are financially attractive. The company can expect to generate a positive NPV and ROI from implementing the recommendations.
Are all assumptions explicitly stated (e.g., needs, technology trends)'The assumptions underlying the recommendations are explicitly stated. The company assumes that it will be able to develop a new strategy, improve its financial performance, rebuild its brand reputation, and improve its operational efficiency.
6. Conclusion
Yukos Oil Co. is facing a number of challenges, but the company has the potential to overcome these challenges and achieve its strategic objectives. The recommendations outlined in this case study solution can help the company to do just that.
7. Discussion
Other alternatives not selectedThere are a number of other alternatives that Yukos Oil Co. could consider, including:
- Filing for bankruptcy
- Selling the company to a foreign oil company
- Merging with another Russian oil company
Risks and key assumptionsThere are a number of risks associated with the recommendations outlined in this case study solution. These risks include:
- The Russian government may continue to target Yukos Oil Co.
- The company may not be able to develop a new strategy that is successful
- The company may not be able to improve its financial performance
- The company may not be able to rebuild its brand reputation
- The company may not be able to improve its operational efficiency
Full disclosure, reference Options GridThe following table provides a full disclosure of the risks and assumptions associated with the recommendations outlined in this case study solution:
| Risk | Assumption |
|---|---|
| The Russian government may continue to target Yukos Oil Co. | The Russian government has a history of targeting Yukos Oil Co. |
| The company may not be able to develop a new strategy that is successful | The company has not developed a new strategy in the past |
| The company may not be able to improve its financial performance | The company has been facing financial challenges in recent years |
| The company may not be able to rebuild its brand reputation | The company's brand reputation has been damaged in recent years |
| The company may not be able to improve its operational efficiency | The company has been facing operational challenges in recent years |
8. Next Steps
If Yukos Oil Co. decides to implement the recommendations outlined in this case study solution, the company should take the following steps:
- Develop a new strategy
- Improve its financial performance
- Rebuild its brand reputation
- Improve its operational efficiency
- Monitor the situation in Russia
The company should also be prepared to adjust its plans as necessary.
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Case Description
This case presents the history and current position of Russia's second-largest oil company, YUKOS, as it seeks listing on the NYSE as an ADR and attempts to rid itself from a punishing "governance discount" by the capital markets. This is a company with a history of significant corporate governance abuses that is, more recently, attempting to reform its ways. Although the market value of the company has risen dramatically over the past year (2000), it is still selling at a whopping discount from the imputed market value of its gigantic oil and gas reserves. What more should YUKOS be doing to eliminate its governance discount? How can any program be implemented successfully given the current ownership structure of the company?
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