Free Sorensen Chevrolet File Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-12-04

Harvard Case - Sorensen Chevrolet File

"Sorensen Chevrolet File" Harvard business case study is written by John S. Hammond. It deals with the challenges in the field of Negotiation. The case study is 21 page(s) long and it was first published on : Apr 1, 1975

The main protagonists of the case study are:

  • Fern Fort University (FFU): A university with a strong track record in automotive research and education.
  • Sorensen Chevrolet (SC): A successful car dealership located near FFU.

3. Analysis of the Case Study

**Strategic Analysis:**
  • The acquisition of SC would align with FFU's strategic goal of expanding its automotive research and educational programs.
  • SC has a strong brand reputation and a loyal customer base, which would benefit FFU.
  • The acquisition would provide FFU with access to SC's inventory, facilities, and expertise.

Financial Analysis:

  • The acquisition of SC would require a significant investment from FFU.
  • The financial impact of the acquisition would need to be carefully evaluated to ensure that it is financially feasible.

Marketing Analysis:

  • The acquisition of SC would provide FFU with a valuable marketing asset.
  • SC's brand reputation and loyal customer base would help FFU to attract new students and research partners.

Operational Analysis:

  • The acquisition of SC would require FFU to integrate SC's operations into its own.
  • FFU would need to carefully plan the integration process to minimize disruption and ensure a smooth transition.

4. Recommendations

Negotiation Strategy:

  • FFU should leverage its strong negotiating position by emphasizing its strategic goals and the benefits of the acquisition to SC.
  • FFU should prepare thoroughly for negotiations by gathering information about SC's financial performance, market position, and operations.
  • FFU should consider using a principled negotiation approach to focus on creating a win-win solution.

Deal Structure:

  • FFU should consider a variety of deal structures, such as a stock purchase, asset purchase, or merger.
  • The deal structure should be tailored to meet the needs of both FFU and SC.

Timeline:

  • FFU should set a realistic timeline for the negotiation process.
  • The timeline should allow for sufficient time to conduct due diligence and negotiate a mutually acceptable agreement.

5. Basis of Recommendations

Core Competencies and Consistency with Mission:

  • The acquisition of SC aligns with FFU's core competencies in automotive research and education.
  • The acquisition would support FFU's mission of providing high-quality education and research opportunities.

External Customers and Internal Clients:

  • The acquisition of SC would benefit FFU's external customers (students, researchers, and industry partners) by providing them with access to a valuable automotive resource.
  • The acquisition would also benefit FFU's internal clients (faculty, staff, and administrators) by providing them with additional research and teaching opportunities.

Competitors:

  • The acquisition of SC would give FFU a competitive advantage over other universities in the region.
  • SC's brand reputation and loyal customer base would make it difficult for competitors to replicate FFU's automotive research and educational programs.

Attractiveness ' Quantitative Measures:

  • The financial impact of the acquisition would need to be carefully evaluated to ensure that it is financially feasible.
  • FFU should consider using quantitative measures, such as net present value (NPV) and return on investment (ROI), to assess the attractiveness of the acquisition.

6. Conclusion

The acquisition of Sorensen Chevrolet would be a strategic move for Fern Fort University. The acquisition would align with FFU's mission, provide it with a valuable asset, and give it a competitive advantage over other universities in the region. FFU should carefully consider the recommendations outlined in this case study to ensure a successful negotiation and acquisition process.

7. Discussion

Other Alternatives Not Selected:

  • FFU could consider other alternatives to acquiring SC, such as establishing a partnership with SC or leasing SC's facilities.
  • These alternatives would require less investment and would allow FFU to maintain its independence.

Risks and Key Assumptions:

  • The acquisition of SC would require a significant investment from FFU.
  • FFU would need to carefully manage the integration process to minimize disruption and ensure a smooth transition.
  • FFU would also need to assume the risks associated with SC's business, such as competition, market fluctuations, and changes in consumer preferences.

8. Next Steps

  • FFU should form a negotiation team and develop a negotiation strategy.
  • FFU should conduct due diligence on SC to assess its financial performance, market position, and operations.
  • FFU should set a realistic timeline for the negotiation process.
  • FFU should be prepared to walk away from the negotiation if it cannot reach a mutually acceptable agreement.

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Case Description

Concerns the settlement of an automobile insurance claim. A woman, blinded in an accident, alleges that approximate cause of the accident was failure by Sorensen Chevrolet to connect the left headlight of her car. The student is asked for a strategy for settling the case, to decide who is to negotiate, and to assess the handling of the case to date.

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