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Harvard Case - Privatization of Anatolia National Telekom: General Instructions for All Simulation Participants

"Privatization of Anatolia National Telekom: General Instructions for All Simulation Participants" Harvard business case study is written by Michael D. Watkins, Banu Ozcan, Burkhard Schrage, Paul Vaaler. It deals with the challenges in the field of Negotiation. The case study is 38 page(s) long and it was first published on : Jun 29, 2001

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2. Background

**Brief summary of the case**

The case study, 'Privatization of Anatolia National Telekom: General Instructions for All Simulation Participants,' presents a complex scenario involving the privatization of a state-owned telecommunications company in the fictional country of Anatolia. The government has decided to privatize Anatolia National Telekom (ANT) to improve its efficiency and competitiveness. Several international telecommunications companies are interested in acquiring ANT, including GlobalTel, a large multinational corporation.

Main protagonists of the case study

  • The Government of Anatolia
  • Anatolia National Telekom (ANT)
  • GlobalTel
  • Other international telecommunications companies

3. Analysis of the Case Study

Strategic Analysis

  • The privatization of ANT presents a significant opportunity for GlobalTel to expand its operations in Anatolia. However, the company faces competition from other international telecommunications companies and must carefully consider its strategy to acquire ANT.
  • GlobalTel's strengths include its strong financial position, global reach, and experience in operating telecommunications networks in developing countries. However, the company's weaknesses include its lack of local knowledge and experience in Anatolia.
  • The government of Anatolia is seeking to maximize the value of ANT's privatization while also ensuring that the company remains a vital part of the country's economy. The government's objectives include attracting a fair price for ANT, promoting competition in the telecommunications sector, and protecting the interests of ANT's employees and customers.

Financial Analysis

  • The financial analysis of ANT reveals that the company is a profitable and growing business. However, ANT's financial performance is constrained by its high levels of debt and its lack of investment in new technologies.
  • GlobalTel will need to carefully assess ANT's financial condition before making an offer to acquire the company. The company will need to consider the cost of acquiring ANT, the cost of integrating ANT into its operations, and the potential return on its investment.

Marketing Analysis

  • The marketing analysis of ANT reveals that the company has a strong brand and a loyal customer base. However, ANT faces competition from other telecommunications companies in Anatolia.
  • GlobalTel will need to develop a marketing strategy that will differentiate ANT from its competitors and appeal to customers in Anatolia. The company will need to focus on highlighting ANT's strengths, such as its reliability, affordability, and customer service.

Operational Analysis

  • The operational analysis of ANT reveals that the company has a well-developed network infrastructure and a skilled workforce. However, ANT's operations are inefficient and the company has a high cost structure.
  • GlobalTel will need to develop an operational plan that will improve ANT's efficiency and reduce its costs. The company will need to focus on streamlining ANT's operations, investing in new technologies, and improving its customer service.

4. Recommendaations

Recommendation 1

GlobalTel should develop a clear and concise acquisition strategy that outlines its objectives, target price, and negotiation strategy.

Recommendation 2

GlobalTel should conduct thorough due diligence on ANT to assess the company's financial condition, operations, and market position.

Recommendation 3

GlobalTel should develop a marketing strategy that will differentiate ANT from its competitors and appeal to customers in Anatolia.

Recommendation 4

GlobalTel should develop an operational plan that will improve ANT's efficiency and reduce its costs.

Recommendation 5

GlobalTel should negotiate with the government of Anatolia to reach a fair and equitable agreement that meets the objectives of both parties.

5. Basis of Recommendaations

The basis for these recommendations is as follows:

  • Core competencies and consistency with mission: GlobalTel's core competencies include its strong financial position, global reach, and experience in operating telecommunications networks in developing countries. The acquisition of ANT is consistent with GlobalTel's mission to expand its operations in emerging markets.
  • External customers and internal clients: The acquisition of ANT will allow GlobalTel to provide telecommunications services to a large and growing market in Anatolia. The company will be able to leverage its global expertise and resources to improve the quality and affordability of telecommunications services in Anatolia.
  • Competitors: GlobalTel faces competition from other international telecommunications companies in Anatolia. The company will need to carefully consider its strategy to acquire ANT in order to gain a competitive advantage.
  • Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even, payback): The acquisition of ANT is financially attractive for GlobalTel. The company's financial analysis indicates that the acquisition will generate a positive return on investment.

Assumptions:

  • The government of Anatolia will be willing to sell ANT to a foreign company.
  • The regulatory environment in Anatolia will be favorable to foreign investment.
  • The economy of Anatolia will continue to grow in the future.

6. Conclusion

The acquisition of ANT is a significant opportunity for GlobalTel to expand its operations in Anatolia. The company has the financial resources, global reach, and experience to successfully acquire and integrate ANT. However, GlobalTel will need to carefully consider its strategy to acquire ANT in order to gain a competitive advantage and maximize the value of its investment.

7. Discussion

Other alternatives not selected:

  • GlobalTel could choose not to acquire ANT. However, this would represent a missed opportunity for the company to expand its operations in Anatolia.
  • GlobalTel could acquire a smaller telecommunications company in Anatolia. However, this would not provide the same level of growth potential as acquiring ANT.

Risks and key assumptions:

  • The government of Anatolia could change its mind about selling ANT.
  • The regulatory environment in Anatolia could become less favorable to foreign investment.
  • The economy of Anatolia could experience a downturn.

8. Next Steps

  • GlobalTel should develop a detailed acquisition plan.
  • GlobalTel should conduct due diligence on ANT.
  • GlobalTel should develop a marketing strategy for ANT.
  • GlobalTel should develop an operational plan for ANT.
  • GlobalTel should negotiate with the government of Anatolia to reach an agreement on the sale of ANT.

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Case Description

Anatolia National Telekom is a multiparty negotiation simulation patterned after the Turkish government's aborted attempt to privatize its state-owned telecommunications monopoly, Turk Telekom, in late 1997. Provides participants with an opportunity to identify and negotiate complex issues related to the valuation and sale of a state-owned enterprise in an emerging market. Members of each negotiating team are valuing a 20% equity stake being offered by three "selling" teams to three prospective "buying" teams representing different types of foreign investors.

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