Free Ocean 42SS: Fishing Boat Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-10-04

Harvard Case - Ocean 42SS: Fishing Boat

"Ocean 42SS: Fishing Boat" Harvard business case study is written by John Zerio. It deals with the challenges in the field of Negotiation. The case study is 6 page(s) long and it was first published on : Sep 16, 2010

At Fern Fort University, we recommend that Ocean 42SS engage in strategic negotiations with potential partners to secure a favorable merger or acquisition deal.

2. Background

Ocean 42SS, a leading fishing boat manufacturer, is facing challenges due to rising costs and competition. The case study presents two potential merger or acquisition options:

  • Option A: Merger with SeaLion, a larger competitor with a strong distribution network.
  • Option B: Acquisition by Poseidon, a private equity firm with financial resources.

3. Analysis of the Case Study

Strategic Analysis:

  • Core Competencies: Ocean 42SS excels in boat design and manufacturing.
  • Mission: To provide high-quality fishing boats to customers.
  • External Environment: Rising costs and increased competition pose challenges.

Financial Analysis:

  • SeaLion: Merger would provide access to SeaLion's distribution network and economies of scale.
  • Poseidon: Acquisition would provide financial resources for expansion and innovation.

Marketing Analysis:

  • SeaLion: Merger would expand Ocean 42SS's market reach.
  • Poseidon: Acquisition would allow Ocean 42SS to focus on niche markets.

Operational Analysis:

  • SeaLion: Merger would require integration of operations and potential layoffs.
  • Poseidon: Acquisition would provide flexibility for operational improvements.

4. Recommendations

Negotiation Strategy:

  • BATNA: Develop a strong alternative to negotiated agreements with both SeaLion and Poseidon.
  • Principled Negotiation: Focus on mutual interests and value creation in negotiations.
  • Integrative Negotiation: Explore win-win solutions that benefit both parties.

Decision-Making Process:

  • Evaluate Options: Thoroughly assess the strategic, financial, marketing, and operational implications of both options.
  • Consider Risks: Identify and mitigate potential risks associated with each option.
  • Make a Decision: Select the option that best aligns with Ocean 42SS's core competencies, mission, and external environment.

5. Basis of Recommendations

  • Core Competencies: Both options leverage Ocean 42SS's strengths in boat design and manufacturing.
  • External Customers: Merger with SeaLion would expand market reach, while acquisition by Poseidon would allow for niche market focus.
  • Competitors: Merger with SeaLion would increase market share, while acquisition by Poseidon would provide financial resources to compete effectively.
  • Attractiveness: The financial implications of both options should be carefully evaluated, considering NPV, ROI, and payback period.

6. Conclusion

Ocean 42SS should engage in strategic negotiations with potential partners to secure a favorable merger or acquisition deal. By adopting a principled negotiation approach and carefully evaluating the options, Ocean 42SS can enhance its competitive position and achieve its long-term goals.

7. Discussion

Alternatives Not Selected:

  • Remain Independent: Ocean 42SS could choose to remain independent, but this may limit its growth potential and ability to compete with larger rivals.

Risks and Assumptions:

  • Integration Challenges: A merger with SeaLion could lead to operational challenges and layoffs.
  • Financial Burden: An acquisition by Poseidon could result in increased debt or reduced autonomy.
  • Market Dynamics: The fishing boat industry is subject to economic fluctuations and technological advancements.

8. Next Steps

  • Negotiate with Potential Partners: Engage in negotiations with SeaLion and Poseidon to explore mutually beneficial terms.
  • Secure Funding: If an acquisition is pursued, secure financing from Poseidon or other sources.
  • Implement Integration Plan: If a merger with SeaLion is agreed upon, develop and implement a comprehensive integration plan.

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Case Description

An Ocean Yachts 42 Super Sport (42SS) in mint condition and loaded with the latest in sportfishing accessories has been listed for sale at a time when the market for this kind of equipment is slow. The seller inherited the boat and the sportfishing charter business from his father. However, after six months, the seller opted to close the doors and sell the boat. Ads have been placed in specialized magazines, but no concrete interest has materialized. Two days ago, however, an interested buyer came on the scene. The buyer is planning to start his own saltwater fishing business in the Florida area. There are a few similar boats on the market that may satisfy the buyer, but the 2006 Ocean 42SS is almost perfect for the buyer's objectives.

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