Free Arts Property and Hotel Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-12-04

Harvard Case - Arts Property and Hotel

"Arts Property and Hotel" Harvard business case study is written by Arthur I Segel. It deals with the challenges in the field of Negotiation. The case study is 27 page(s) long and it was first published on : Sep 18, 2002

Financial Analysis:

  • The alliance could generate additional revenue streams for both organizations through shared facilities, joint programs, and cross-marketing initiatives.
  • FFU could potentially reduce its capital expenditures on student housing by leveraging APH's existing infrastructure.

Marketing Analysis:

  • The alliance would create a unique and differentiated offering in the higher education market, appealing to students seeking a global and experiential learning experience.
  • Joint marketing campaigns could enhance the visibility and reach of both organizations.

Operational Analysis:

  • The alliance would require careful coordination and alignment of operations to ensure seamless delivery of services to students.
  • Clear communication and collaboration channels would be essential to manage the complexities of the partnership.

4. Recommendaations

**Phase 1: Strategic Planning*** Establish a joint task force to develop a comprehensive strategic plan for the alliance, outlining goals, objectives, and key performance indicators.* Conduct thorough due diligence to assess the compatibility of the organizations' missions, values, and operating models.

Phase 2: Implementation

  • Negotiate a formal agreement that clearly defines the roles, responsibilities, and financial arrangements of both parties.
  • Develop joint programs and initiatives that leverage the strengths of both organizations.
  • Implement a robust governance structure to ensure effective decision-making and accountability.

Phase 3: Monitoring and Evaluation

  • Establish regular performance reviews to track progress against strategic goals and make necessary adjustments.
  • Foster open communication channels to address any challenges or concerns that arise.

5. Basis of Recommendaations

**Core Competencies and Mission:*** The alliance aligns with FFU's mission of providing a transformative educational experience and APH's focus on student well-being and hospitality.

External Customers and Internal Clients:

  • The alliance would directly benefit students by expanding their international opportunities and enhancing the quality of their learning environment.

Competitors:

  • The alliance would differentiate FFU from other universities by providing a unique and comprehensive global learning experience.

Attractiveness:

  • The potential financial benefits and strategic advantages of the alliance outweigh the risks and challenges involved.

6. Conclusion

A strategic alliance between FFU and APH has the potential to create a transformative partnership that enhances the international presence, academic offerings, and overall value proposition of both organizations. By carefully planning and executing the alliance, both parties can reap significant benefits while mitigating potential risks.

7. Discussion

**Alternatives Not Selected:*** FFU could have chosen to pursue international expansion through organic growth or partnerships with other universities. However, these options would have limited the scope and scale of its global presence.

Risks and Assumptions:

  • The success of the alliance depends on the ability of both organizations to collaborate effectively and align their strategic priorities.
  • Cultural differences and regulatory complexities may pose challenges that need to be carefully managed.

8. Next Steps

* Establish a joint task force to develop a strategic plan within the next three months.* Conduct due diligence and negotiate a formal agreement within the next six months.* Implement the alliance and launch joint programs within the next year.

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Case Description

Julio Martinez finds himself as one of the owners of the Arts Hotel Project in Barcelona, Spain. The 455-room hotel is managed by the Ritz Carlton and is in a 44-story tower along Barcelona's beachfront. Julio needs to figure out a strategy to maximize his investment, including a negotiation of the Ritz's operating agreement. Includes color exhibits.

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