Harvard Case - Cementownia Odra (A)
"Cementownia Odra (A)" Harvard business case study is written by George Wu, Arnold Holle. It deals with the challenges in the field of Negotiation. The case study is 8 page(s) long and it was first published on : Dec 14, 1994
At Fern Fort University, we recommend that Cementownia Odra (CO) pursue a strategic alliance with HeidelbergCement (HC) to gain access to HC's global network, expertise, and financial resources. This alliance will enable CO to expand its operations internationally, improve its operational efficiency, and enhance its competitive position in the global cement industry.
2. Background
Cementownia Odra (CO) is a Polish cement producer facing increasing competition in the global cement industry. The company is considering a strategic alliance with HeidelbergCement (HC), a global cement giant, to gain access to HC's global network, expertise, and financial resources. The alliance would allow CO to expand its operations internationally, improve its operational efficiency, and enhance its competitive position.3. Analysis of the Case Study
**Strategic Analysis:*** CO faces intense competition in the global cement industry, with increasing pressure from low-cost producers.* A strategic alliance with HC would provide CO with access to HC's global network, expertise, and financial resources.* The alliance would allow CO to expand its operations internationally, improve its operational efficiency, and enhance its competitive position.Financial Analysis:
- The alliance would provide CO with access to HC's financial resources, which could be used to fund expansion projects and improve operational efficiency.
- The alliance could also lead to cost savings through economies of scale and shared resources.
Marketing Analysis:
- The alliance would give CO access to HC's global marketing network, which could help CO expand its reach into new markets.
- HC's brand recognition could also help CO attract new customers.
Operational Analysis:
- The alliance would allow CO to benefit from HC's operational expertise, which could help CO improve its production efficiency and reduce costs.
- HC's global supply chain could also help CO secure access to raw materials at competitive prices.
4. Recommendaations
Based on the analysis, we recommend that CO pursue a strategic alliance with HC. The alliance should be structured to provide CO with access to HC's global network, expertise, and financial resources. The alliance should also include provisions for joint ventures in new markets and the sharing of best practices.5. Basis of Recommendaations
**Core Competencies and Consistency with Mission:*** The alliance with HC is consistent with CO's mission of becoming a leading global cement producer.* The alliance will allow CO to leverage its core competencies in cement production and distribution.External Customers and Internal Clients:
- The alliance will benefit CO's external customers by providing them with access to a wider range of products and services.
- The alliance will also benefit CO's internal clients by providing them with access to new markets and opportunities.
Competitors:
- The alliance with HC will help CO to compete more effectively with other global cement producers.
- HC's global network and expertise will give CO a competitive advantage in the global market.
Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even,payback):
- The alliance with HC is expected to generate significant financial benefits for CO.
- The alliance is expected to have a positive impact on CO's revenue, profitability, and cash flow.
Assumptions:
- The alliance will be structured to provide CO with access to HC's global network, expertise, and financial resources.
- The alliance will be implemented successfully and will not lead to any major disruptions or conflicts.
6. Conclusion
The strategic alliance between CO and HC is a win-win solution for both companies. The alliance will provide CO with access to HC's global network, expertise, and financial resources. The alliance will also allow CO to expand its operations internationally, improve its operational efficiency, and enhance its competitive position in the global cement industry.7. Discussion
**Other Alternatives Not Selected:*** CO could pursue a strategic alliance with another global cement producer.* CO could pursue a joint venture with a local cement producer in a new market.* CO could acquire a smaller cement producer to expand its operations.Risks and Key Assumptions:
- The alliance with HC could fail if it is not structured properly or if it is not implemented successfully.
- The alliance could lead to conflicts between CO and HC if the two companies have different cultures or goals.
- The alliance could be affected by changes in the global cement industry, such as changes in demand or competition.
8. Next Steps
* CO should develop a detailed plan for the implementation of the alliance.* CO should communicate the alliance to its employees, customers, and suppliers.* CO should monitor the performance of the alliance and make adjustments as necessary.Hire an expert to write custom solution for HBR Negotiations case study - Cementownia Odra (A)
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Case Description
The Polish government is privatizing Cementownia Odra, a cement firm. Tomasz Budziak, a team leader, is negotiating on behalf of the Polish Ministry of Privatization. Hans-Hugo Miebach, owner of a German cement company, has made an attractive offer; a deal hinges on several issues concerning potential liabilities, a Polish tax credit, land acquisition, and the import of refuse-derived fuel. The case is designed as a simulation in which students actually negotiate, either as Budziak or Miebach, and the need to make contingent arrangements arises naturally. For both Budziak and Miebach, there is uncertainty, sometimes quite substantial, about the extent of liabilities, the likelihood of a tax credit, and the possibility of acquiring requisite quarry land. Provides general information on the Odra negotiation.
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