Free Río Curicó: Wentéche Role Material Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-12-04

Harvard Case - Río Curicó: Wentéche Role Material

"Río Curicó: Wentéche Role Material" Harvard business case study is written by Julian J. Zlatev, Kathleen L. McGinn, Katherine Chen, Shaaref Shah. It deals with the challenges in the field of Negotiation. The case study is 13 page(s) long and it was first published on : Mar 26, 2020

At Fern Fort University, we recommend that R'o Curic' and Went'che develop a strategic alliance to leverage their complementary strengths and address the challenges they face in the global wine industry.

2. Background

R'o Curic' is a Chilean wine producer with a strong presence in the South American market. Went'che is a Mapuche indigenous community that owns a vineyard in the Curic' Valley. The two companies are considering forming a strategic alliance to combine their resources and expertise.

3. Analysis of the Case Study

A strategic alliance between R'o Curic' and Went'che would have several benefits. First, it would allow R'o Curic' to gain access to Went'che's unique terroir and indigenous grape varieties. This would help R'o Curic' to differentiate its products in the global market. Second, it would allow Went'che to benefit from R'o Curic''s marketing and distribution network. This would help Went'che to reach new markets and increase its sales.

However, there are also some challenges that the two companies would need to overcome in order to form a successful alliance. First, they would need to agree on a fair and equitable distribution of profits and control. Second, they would need to develop a clear and concise agreement that outlines the roles and responsibilities of each partner. Third, they would need to build trust and rapport between their respective teams.

4. Recommendaations

In order to address these challenges, we recommend that R'o Curic' and Went'che take the following steps:

  1. Develop a clear and concise agreement that outlines the roles and responsibilities of each partner.
  2. Establish a joint management committee to oversee the alliance and make decisions.
  3. Create a communication plan to keep both partners informed of progress and developments.
  4. Invest in training and development to build trust and rapport between the respective teams.
  5. Develop a marketing plan to promote the alliance and its products.

5. Basis of Recommendaations

Our recommendations are based on the following considerations:

  1. The complementary strengths of R'o Curic' and Went'che.
  2. The challenges that the two companies face in the global wine industry.
  3. The potential benefits of a strategic alliance.
  4. The risks and challenges that the two companies would need to overcome in order to form a successful alliance.

6. Conclusion

We believe that a strategic alliance between R'o Curic' and Went'che has the potential to be a success. However, it is important that the two companies take the necessary steps to address the challenges that they face. By following our recommendations, we believe that R'o Curic' and Went'che can create a mutually beneficial partnership that will allow them to achieve their goals.

7. Discussion

One alternative to a strategic alliance would be for R'o Curic' to acquire Went'che. This would give R'o Curic' full control over Went'che's vineyard and indigenous grape varieties. However, it would also be more expensive and could damage the relationship between R'o Curic' and the Mapuche community.

Another alternative would be for R'o Curic' and Went'che to form a joint venture. This would allow the two companies to share the costs and risks of developing new products and entering new markets. However, it would also be more complex to manage and could lead to disagreements between the two partners.

8. Next Steps

If R'o Curic' and Went'che decide to form a strategic alliance, they should take the following steps:

  1. Develop a clear and concise agreement that outlines the roles and responsibilities of each partner.
  2. Establish a joint management committee to oversee the alliance and make decisions.
  3. Create a communication plan to keep both partners informed of progress and developments.
  4. Invest in training and development to build trust and rapport between the respective teams.
  5. Develop a marketing plan to promote the alliance and its products.

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Case Description

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