Harvard Case - Nestle-Rowntree (A&B)
"Nestle-Rowntree (A&B)" Harvard business case study is written by J. Peter Killing. It deals with the challenges in the field of Negotiation. The case study is 28 page(s) long and it was first published on : Jan 1, 1989
However, the merger also created several opportunities, including:
- Increased market share
- Expanded product portfolio
- Access to new markets
- Cost savings
4. Recommendaations
To address the challenges and capitalize on the opportunities, Nestle should:
- Integrate the two companies' cultures. This can be done by creating a shared vision and values, promoting cross-cultural communication, and providing training on cultural differences.
- Adopt a common management style. This will help to create a more cohesive organization and improve decision-making.
- Integrate the product lines. This will allow Nestle to offer a wider range of products to its customers and reduce costs.
- Invest in marketing and innovation. This will help to maintain and grow market share.
5. Basis of Recommendaations
These recommendations are based on the following assumptions:- Nestle and Rowntree are committed to making the merger a success.
- The two companies are willing to invest the time and resources necessary to integrate their operations.
- The market for confectionery products will continue to grow.
6. Conclusion
The merger of Nestle and Rowntree is a complex and challenging undertaking. However, by carefully planning and executing the integration process, Nestle can create a stronger and more successful company.7. Discussion
Other alternatives that Nestle could consider include:- Selling Rowntree. This would allow Nestle to focus on its core business and avoid the challenges of integrating two companies.
- Keeping Rowntree as a separate subsidiary. This would allow Nestle to maintain Rowntree's brand identity and autonomy.
However, these alternatives are less likely to create value for Nestle than the recommended course of action.
8. Next Steps
Nestle should immediately begin to implement the following steps:1. Create a cross-functional integration team. This team will be responsible for developing and executing the integration plan.2. Develop a shared vision and values statement. This will help to align the two companies' cultures and create a common sense of purpose.3. Implement a common management style. This will help to create a more cohesive organization and improve decision-making.4. Integrate the product lines. This will allow Nestle to offer a wider range of products to its customers and reduce costs.5. Invest in marketing and innovation. This will help to maintain and grow market share.
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Case Description
A condensed version of the Nestle-Rowntree (A) and (B) cases. Intended for use by instructors who wish to move directly to the acquisition negotiation. Ends at the same point in time as the existing (B) case. To reduce the length of the case, some data from the (A) case is eliminated.
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