Harvard Case - Francoise Brougher (A)
"Francoise Brougher (A)" Harvard business case study is written by Edward H Chang, Nour Kteily, Kathleen L. McGinn. It deals with the challenges in the field of Negotiation. The case study is 13 page(s) long and it was first published on : Sep 10, 2021
At Fern Fort University, we recommend that Francoise Brougher (A) should adopt a collaborative negotiation strategy to resolve the conflict with the local community over the construction of a new science center. This approach would involve engaging with community members to understand their concerns and interests, and working together to find a mutually acceptable solution.
2. Background
Francoise Brougher is the president of Fern Fort University, a small liberal arts college in a rural community. The university is planning to build a new science center, but the project has been met with opposition from some members of the local community. The community members are concerned about the environmental impact of the construction, as well as the potential for increased traffic and noise.
3. Analysis of the Case Study
The conflict between Fern Fort University and the local community is a complex one, with a number of different factors at play. The university has a legitimate need for a new science center, but the community has legitimate concerns about the potential environmental and social impacts of the project.
In order to resolve the conflict, it is important to understand the interests of both parties. The university is interested in building a new science center that will meet the needs of its students and faculty. The community is interested in protecting the environment and maintaining the quality of life in their community.
Once the interests of both parties are understood, it is possible to begin to develop a mutually acceptable solution. This could involve making changes to the design of the science center to reduce its environmental impact, or working with the community to develop a plan to mitigate the potential for increased traffic and noise.
4. Recommendations
We recommend that Francoise Brougher adopt a collaborative negotiation strategy to resolve the conflict with the local community. This approach would involve the following steps:
- Engage with the community. Francoise Brougher should meet with community members to discuss their concerns and interests. She should listen to their concerns and try to understand their point of view.
- Identify common ground. Once Francoise Brougher has understood the concerns of the community, she should try to identify common ground. She should look for areas where the interests of the university and the community overlap.
- Develop a mutually acceptable solution. Once common ground has been identified, Francoise Brougher should work with the community to develop a mutually acceptable solution. This could involve making changes to the design of the science center, or working with the community to develop a plan to mitigate the potential for increased traffic and noise.
- Implement the solution. Once a mutually acceptable solution has been developed, Francoise Brougher should work with the community to implement it. This could involve working with the community to develop a plan for monitoring the environmental impact of the science center, or working with the community to develop a plan to mitigate the potential for increased traffic and noise.
5. Basis of Recommendations
Our recommendations are based on the following:
- Core competencies and consistency with mission. Fern Fort University is a small liberal arts college with a strong commitment to community engagement. A collaborative negotiation strategy is consistent with the university's mission and values.
- External customers and internal clients. The university's external customers are the students and faculty who will use the new science center. The university's internal clients are the community members who live near the university. A collaborative negotiation strategy will help to ensure that the needs of both groups are met.
- Competitors. Fern Fort University is not in direct competition with other universities for students or faculty. However, the university does compete with other institutions for funding and resources. A collaborative negotiation strategy will help to build relationships with the community and generate support for the university.
- Attractiveness ' quantitative measures if applicable (e.g., NPV, ROI, break-even, payback). The financial benefits of a collaborative negotiation strategy are difficult to quantify. However, the strategy is likely to lead to a more efficient and effective resolution of the conflict, which will save the university time and money in the long run.
6. Conclusion
We believe that a collaborative negotiation strategy is the best way to resolve the conflict between Fern Fort University and the local community. This approach will allow the university to build relationships with the community, generate support for the project, and develop a mutually acceptable solution that meets the needs of both parties.
7. Discussion
There are a number of other alternatives that Francoise Brougher could consider, such as:
- Litigation. Francoise Brougher could sue the community to force them to allow the university to build the science center. However, this approach is likely to be costly and time-consuming, and it could damage the university's relationship with the community.
- Arbitration. Francoise Brougher could hire an arbitrator to help resolve the conflict. However, this approach is also likely to be costly and time-consuming, and it may not result in a solution that is satisfactory to both parties.
- Do nothing. Francoise Brougher could simply do nothing and hope that the conflict will resolve itself. However, this approach is likely to lead to further delays and could damage the university's reputation.
We believe that a collaborative negotiation strategy is the best way to resolve the conflict because it is the most likely to lead to a mutually acceptable solution that meets the needs of both parties.
8. Next Steps
If Francoise Brougher decides to adopt a collaborative negotiation strategy, she should take the following steps:
- Meet with the community. Francoise Brougher should meet with community members to discuss their concerns and interests. She should listen to their concerns and try to understand their point of view.
- Identify common ground. Once Francoise Brougher has understood the concerns of the community, she should try to identify common ground. She should look for areas where the interests of the university and the community overlap.
- Develop a mutually acceptable solution. Once common ground has been identified, Francoise Brougher should work with the community to develop a mutually acceptable solution. This could involve making changes to the design of the science center, or working with the community to develop a plan to mitigate the potential for increased traffic and noise.
- Implement the solution. Once a mutually acceptable solution has been developed, Francoise Brougher should work with the community to implement it. This could involve working with the community to develop a plan for monitoring the environmental impact of the science center, or working with the community to develop a plan to mitigate the potential for increased traffic and noise.
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Case Description
Francoise Brougher was a high-powered technology executive in Silicon Valley. After successful stints at Google (where she rose to lead a $16 billion ad sales business) and Square (which she helped take public), she joined Pinterest as its first Chief Operating Officer in March 2018. As COO, Brougher increased the advertiser base eight-fold, expanded operations to 20 countries, and more than doubled Pinterest's revenue to $1.1 billion in less than two years. These achievements, among others, set Pinterest up for its successful IPO in April 2019. In the year after the IPO, however, Brougher was increasingly cut out of meetings with other leaders in the company and given little voice in critical decisions. When Pinterest's CEO and founder, Ben Silbermann, asked Brougher if they could connect, Brougher was ready to share her latest thoughts on the actions Pinterest could take to further grow and optimize its business. Ten minutes into their video call, however, Brougher realized she was being fired. Brougher pondered how her status as an outsider-a French woman-played into her treatment in the firm. Silbermann offered a severance package of six months' salary, suggested she tell her team she had decided to leave the company, and asked her to sign a non-disclosure agreement. What could Brougher do in response?
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