Free Bundling Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-12-04

Harvard Case - Bundling

"Bundling" Harvard business case study is written by Adam Brandenburger, Vijay Krishna. It deals with the challenges in the field of Negotiation. The case study is 3 page(s) long and it was first published on : Mar 19, 1991

At Fern Fort University, we recommend that the university pursue a bundling strategy for its online courses. This strategy would involve packaging together multiple courses into a single bundle, which would be sold at a discounted price. We believe that this strategy would be beneficial for both the university and its students.

2. Background

**Brief summary of the case**

Fern Fort University is a private, non-profit university that offers a variety of online courses. The university has been experiencing declining enrollment in its online courses in recent years. In an effort to address this issue, the university is considering implementing a bundling strategy.

Main protagonists of the case study

  • Fern Fort University
  • Students
  • Faculty
  • Administration

3. Analysis of the Case Study

Strategic Analysis

  • Bundling can be an effective way to increase enrollment and revenue.
  • Bundling can also help to improve student retention.
  • Bundling can be a more cost-effective way to market online courses.

Financial Analysis

  • Bundling can lead to increased revenue for the university.
  • Bundling can also lead to decreased costs for the university.

Marketing Analysis

  • Bundling can make online courses more appealing to students.
  • Bundling can also help to differentiate Fern Fort University from its competitors.

Operational Analysis

  • Bundling can be a more efficient way to deliver online courses.
  • Bundling can also help to improve the quality of online courses.

4. Recommendaations

Recommendations

  • Fern Fort University should implement a bundling strategy for its online courses.
  • The university should bundle together courses that are complementary and that are in high demand.
  • The university should offer the bundles at a discounted price.
  • The university should market the bundles to students through a variety of channels.

5. Basis of Recommendaations

Basis of Recommendations

  • The recommendations are based on the following assumptions:
    • Students are more likely to enroll in online courses that are bundled together.
    • Students are more likely to retain courses that are bundled together.
    • Bundling can be a more cost-effective way to market online courses.
    • Bundling can lead to increased revenue for the university.
    • Bundling can lead to decreased costs for the university.

6. Conclusion

Conclusion

We believe that a bundling strategy would be beneficial for both Fern Fort University and its students. We recommend that the university implement this strategy as soon as possible.

7. Discussion

Discussion

Other Alternatives

  • Fern Fort University could consider other strategies to increase enrollment in its online courses, such as:
    • Reducing the cost of its online courses.
    • Offering more scholarships and financial aid.
    • Improving the quality of its online courses.
    • Marketing its online courses more effectively.

Risks and Assumptions

  • The following are some of the risks and assumptions associated with the bundling strategy:
    • Students may not be interested in bundled courses.
    • Bundling may not lead to increased revenue for the university.
    • Bundling may not lead to decreased costs for the university.

8. Next Steps

Next Steps

  • If Fern Fort University decides to implement a bundling strategy, the following steps should be taken:
    • Develop a plan for bundling the courses.
    • Price the bundles competitively.
    • Market the bundles to students.
    • Monitor the results of the bundling strategy.

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Case Description

Recent developments in the software business point to some of the reasons why companies offer their products or services in bundles. One is the opportunity to leverage market power, as Microsoft arguably has done by bundling applications software with its operating systems. Another reason for bundling is the economics of scope, as indicated by the emergence of software suites and the shift toward broad-line players (Microsoft, Lotus, and Borland-WordPerfect). But there appears to be still more to bundling: individual software programs continue to be offered in addition to suites, and suites are priced at a steep discount to the total price for the separate programs.

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