Harvard Case - The National Football League and Brain Injuries
"The National Football League and Brain Injuries" Harvard business case study is written by Richard G. Hamermesh, Matthew Preble. It deals with the challenges in the field of Business Ethics. The case study is 27 page(s) long and it was first published on : Oct 29, 2014
At Fern Fort University, we recommend that the National Football League (NFL) implement a comprehensive strategy to address the issue of brain injuries, prioritizing player safety and long-term health while maintaining the integrity and sustainability of the sport. This strategy should be guided by principles of corporate responsibility, ethical leadership, and stakeholder theory, ensuring transparency, accountability, and a commitment to ethical decision-making.
2. Background
The case study, 'The National Football League and Brain Injuries,' highlights the NFL's struggle with the growing issue of chronic traumatic encephalopathy (CTE) among former players. The league faces mounting pressure from players, families, and the public to address this health crisis, while also protecting its brand and financial interests. The case study explores the NFL's evolving response, including rule changes, concussion protocols, and research initiatives. However, the effectiveness of these measures and the league's commitment to prioritizing player safety remain under scrutiny.
The main protagonists of the case study are the NFL, its players, and the families of former players who have suffered from CTE. The case study also highlights the role of medical professionals, researchers, and the media in raising awareness and advocating for change.
3. Analysis of the Case Study
This case study can be analyzed through the lens of stakeholder theory, which emphasizes the importance of considering the interests of all stakeholders, including players, families, fans, sponsors, and the league itself. The NFL's approach to brain injuries has been criticized for prioritizing short-term financial gains over the long-term health and well-being of its players. This approach has created a conflict of interest, where the league's financial interests may be at odds with the best interests of its players.
The case study also highlights the need for transparency and ethical leadership. The NFL's initial reluctance to acknowledge the severity of the issue and its attempts to downplay the risks of brain injuries have eroded public trust. To regain public confidence, the NFL must demonstrate a commitment to corporate responsibility and social responsibility, prioritizing player safety and health above all else.
4. Recommendations
The NFL should implement the following recommendations:
- Establish an independent medical advisory board: This board should be comprised of leading experts in neurology, sports medicine, and public health, and should be tasked with providing independent oversight of concussion protocols, research initiatives, and player safety measures. This board should operate with complete transparency and independence from the NFL.
- Implement stricter concussion protocols: These protocols should be based on the latest scientific evidence and should prioritize player safety over the desire to return players to the field quickly. The NFL should also consider implementing a 'no-return' policy for players who have sustained multiple concussions.
- Increase funding for research: The NFL should significantly increase funding for research into CTE and other brain injuries, focusing on prevention, diagnosis, and treatment. This research should be conducted by independent researchers and should be made publicly available.
- Promote awareness and education: The NFL should launch a public awareness campaign to educate players, coaches, and fans about the risks of brain injuries and the importance of concussion prevention. This campaign should also highlight the league's commitment to player safety and long-term health.
- Establish a comprehensive compensation program: The NFL should establish a comprehensive compensation program for players who develop CTE or other brain injuries as a result of their participation in the league. This program should provide financial support, medical care, and other resources to help players and their families cope with the long-term consequences of brain injuries.
- Develop a code of conduct: The NFL should develop a comprehensive code of conduct that outlines the league's commitment to ethical decision-making, transparency, and accountability. This code should be enforced through a robust disciplinary process.
- Embrace diversity and inclusion: The NFL should actively promote diversity and inclusion in its leadership and decision-making processes. This will help ensure that the league is representative of its players and fans and that all voices are heard.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The NFL's mission is to provide entertainment and excitement for its fans. However, this mission must be balanced with the need to prioritize player safety and health. The recommendations outlined above will help the NFL fulfill its mission while also ensuring the long-term sustainability of the sport.
- External customers and internal clients: The NFL's external customers are its fans, while its internal clients are its players. The recommendations outlined above will help the NFL build stronger relationships with both groups by demonstrating a commitment to their well-being.
- Competitors: The NFL faces competition from other professional sports leagues, as well as from alternative forms of entertainment. By prioritizing player safety and health, the NFL can differentiate itself from its competitors and attract and retain fans.
- Attractiveness ' quantitative measures if applicable: The recommendations outlined above are expected to have a positive impact on the NFL's financial performance in the long term. By reducing the risk of brain injuries, the NFL can attract and retain players, increase fan engagement, and protect its brand reputation.
6. Conclusion
The NFL faces a critical juncture in its history. The league must take decisive action to address the issue of brain injuries and demonstrate a commitment to player safety and health. By implementing the recommendations outlined above, the NFL can regain public trust, protect its brand, and ensure the long-term sustainability of the sport.
7. Discussion
Other alternatives not selected include:
- Continuing with the current approach: This option would involve maintaining the status quo and relying on existing concussion protocols and research initiatives. However, this approach is unlikely to be effective in addressing the growing issue of brain injuries and could further erode public trust in the NFL.
- Eliminating contact sports: This option would involve banning all contact sports, including football. While this option would effectively eliminate the risk of brain injuries, it is not a realistic or desirable solution for the NFL.
The key assumptions of these recommendations are:
- The NFL is committed to prioritizing player safety and health.
- The NFL is willing to invest in research and implement stricter concussion protocols.
- The NFL is willing to be transparent and accountable to its stakeholders.
8. Next Steps
The NFL should immediately begin implementing the recommendations outlined above. This process should be overseen by an independent task force comprised of experts in neurology, sports medicine, and public health. The task force should develop a timeline with key milestones for implementing each recommendation. The NFL should also communicate its plans and progress to its stakeholders in a transparent and timely manner.
The NFL's response to the issue of brain injuries will be a defining moment in its history. By taking decisive action and demonstrating a commitment to player safety and health, the NFL can ensure the long-term sustainability of the sport and protect its legacy.
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Case Description
The National Football League (NFL) was both the most popular spectator sport in the U.S. and a major economic entity, taking in roughly $10 billion a year in revenue. However through the early twenty-first century, an increased understanding of the long-term effects of head injuries on NFL players indicated a serious threat to the long-term viability of the game. Particularly concerning was the indication that some deceased professional football players had developed chronic traumatic encephalopathy (CTE)-a neurodegenerative disease which had a strong influence on a person's mental and physical health-most likely as a result of repetitive hits sustained during their football careers and which may have contributed to their deaths. Over 4,000 retired players had jointly sued the NFL over the head injuries they had sustained during their time in the NFL and the resulting health problems they attributed to these injuries. In part, the lawsuit alleged that the NFL had not been forthcoming with players about the health risks of head injuries. The two sides had reached a tentative $765 million settlement in 2013, the bulk of which would go to compensating retired players suffering from such diseases as Alzheimer's or dementia. While this settlement compensated retired players, it was not applicable to current or future players. Could the NFL preserve the sport by making it safer through new rules or equipment changes, or was football an inherently physical game that no amount of new rules or equipment could make completely safe? Were current and future players, now knowing full well the potential long-term health implications of football, tacitly accepting the risks involved? As a team owner, is now the time to sell while franchise value and fan support are at their peaks, or will the business of the NFL be viable for years to come?
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