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Harvard Case - Xibei's Business Model: Creating Shared Value for Stakeholders

"Xibei's Business Model: Creating Shared Value for Stakeholders" Harvard business case study is written by Meng Rui, Qiong Zhu. It deals with the challenges in the field of Business Ethics. The case study is 13 page(s) long and it was first published on : Jun 30, 2020

At Fern Fort University, we recommend that Xibei continue to prioritize its commitment to creating shared value for all stakeholders, while actively addressing potential risks and ensuring long-term sustainability. This involves strengthening its existing practices in areas such as corporate responsibility, ethical leadership, transparency, and supply chain ethics, while also exploring new opportunities for positive impact.

2. Background

This case study focuses on Xibei, a successful Chinese restaurant chain known for its high-quality, authentic cuisine and commitment to ethical sourcing. Xibei's founder, Mr. Jia Guolong, emphasizes the importance of corporate responsibility and creating a positive impact on society. The case highlights Xibei's efforts in areas such as fair trade, environmental stewardship, and employee welfare, showcasing its commitment to stakeholder theory.

The main protagonists of the case study are:

  • Mr. Jia Guolong: The founder and CEO of Xibei, who is deeply passionate about ethical business practices and creating shared value.
  • Xibei's management team: Responsible for implementing the company's vision and ensuring its ethical and sustainable operations.
  • Xibei's employees: Benefitting from the company's focus on fair compensation, workplace safety, and diversity and inclusion.
  • Xibei's suppliers: Partnering with the company to ensure ethical sourcing and fair treatment.
  • Xibei's customers: Enjoying high-quality food and a positive dining experience, while contributing to the company's success.

3. Analysis of the Case Study

Xibei's business model can be analyzed through the lens of stakeholder theory, which emphasizes the importance of considering the interests of all stakeholders, not just shareholders. Xibei's commitment to corporate responsibility aligns with this theory, as it actively seeks to create value for its employees, suppliers, customers, and the wider community.

Key strengths of Xibei's business model:

  • Strong ethical foundation: Xibei's commitment to ethical leadership, transparency, and supply chain ethics is evident in its practices.
  • Positive impact on stakeholders: Xibei's focus on fair trade, environmental stewardship, and employee welfare creates a positive impact on its stakeholders.
  • Brand reputation: Xibei's commitment to corporate responsibility has contributed to its strong brand reputation and customer loyalty.

Potential risks and challenges:

  • Maintaining ethical standards: As Xibei expands, it must ensure that its ethical standards are maintained across all operations.
  • Managing conflicts of interest: Balancing the interests of various stakeholders can be challenging, especially when conflicts of interest arise.
  • Ensuring transparency: Xibei needs to maintain a high level of transparency to build trust with its stakeholders.
  • Meeting regulatory compliance: Xibei must comply with relevant regulations and standards related to data privacy, labor rights, and environmental protection.

4. Recommendations

To further enhance its commitment to shared value creation, Xibei should consider the following recommendations:

  • Formalize its corporate responsibility framework: Develop a comprehensive code of conduct outlining its ethical principles and guidelines for all employees and stakeholders.
  • Implement a robust whistleblower program: Encourage employees to report any unethical behavior or violations of the code of conduct without fear of retaliation.
  • Strengthen its supply chain ethics: Implement a comprehensive supply chain ethics program to ensure ethical sourcing and fair treatment of suppliers.
  • Engage in ethical marketing: Promote its commitment to corporate responsibility through its marketing campaigns and communications.
  • Invest in data privacy and security: Implement strong measures to protect data privacy and ensure compliance with relevant regulations.
  • Promote diversity and inclusion: Create a more inclusive workplace by promoting diversity and inclusion at all levels of the organization.
  • Engage in corporate philanthropy: Support local communities and initiatives aligned with its values through corporate philanthropy.
  • Monitor and measure its impact: Regularly assess the impact of its initiatives on its stakeholders and the environment.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: Xibei's commitment to ethical leadership and corporate responsibility aligns with its core values and mission.
  • External customers and internal clients: These recommendations aim to enhance the experience of both external customers and internal clients, building trust and loyalty.
  • Competitors: By prioritizing corporate responsibility, Xibei can differentiate itself from competitors and attract customers who value ethical practices.
  • Attractiveness: These recommendations are likely to enhance Xibei's attractiveness to investors, employees, and customers, contributing to its long-term sustainability.

6. Conclusion

Xibei's commitment to creating shared value for stakeholders is commendable and serves as a model for other businesses. By implementing the recommendations outlined above, Xibei can further strengthen its ethical foundation, enhance its impact on stakeholders, and solidify its position as a leader in corporate responsibility.

7. Discussion

While the recommendations outlined above are considered the most impactful, other alternatives could be considered:

  • Partnering with NGOs: Xibei could partner with non-governmental organizations (NGOs) to support specific social or environmental causes.
  • Implementing a carbon offset program: Xibei could invest in carbon offset projects to reduce its environmental footprint.
  • Adopting a B Corp certification: Xibei could pursue a B Corp certification to demonstrate its commitment to social and environmental responsibility.

Risks and key assumptions:

  • Implementation challenges: Implementing these recommendations may require significant resources and effort.
  • Changing consumer preferences: Consumer preferences regarding ethical consumption may evolve, requiring Xibei to adapt its practices.
  • Regulatory changes: Changes in regulations related to data privacy, labor rights, or environmental protection could impact Xibei's operations.

8. Next Steps

To implement these recommendations, Xibei should:

  • Develop a timeline: Establish a clear timeline for implementing each recommendation, with specific milestones and deadlines.
  • Allocate resources: Allocate sufficient resources, including budget and personnel, to support the implementation of these initiatives.
  • Communicate with stakeholders: Communicate its commitment to corporate responsibility and its progress in implementing these recommendations to all stakeholders.

By taking these next steps, Xibei can ensure its continued success while making a positive impact on society and the environment.

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Case Description

By creating shared value (CSV) for stakeholders, Xibei, a 31-year-old catering company, managed to hold on to the number one spot in the Chinese food and beverage market in 2019. Founder and Chairman Jia Guolong said that the company's creation of shared value for stakeholders was not a noble gesture, but a bid to generate higher business returns and rival other restaurant giants around the world. Over the past 31 years, this business model created a virtuous circle for Xibei, helping to continuously boost competitiveness. As of June 2019, Xibei ran 350 stores in 56 cities across China and had plans to expand into other markets. However, Jia recognized that it would be challenging to implement the CSV business model in the global market, which would test his and Xibei's ability to capture and deliver value. If Xibei shared value but did not reap the returns, then the model would not work. So, how would Jia adapt the CSV model for the international market?

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