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Harvard Case - Saving the Tuolumne

"Saving the Tuolumne" Harvard business case study is written by Joseph Kalt, Linda Kincaid, Jose Gomez-Ibanez. It deals with the challenges in the field of Economics. The case study is 20 page(s) long and it was first published on : Jan 1, 1989

At Fern Fort University, we recommend a multi-pronged approach to saving the Tuolumne River, balancing the needs of the community, the environment, and the economy. This approach leverages strategic planning, government policy and regulation, finance and investing, and international business to ensure a sustainable future for the river and its surrounding ecosystem.

2. Background

The Tuolumne River, a vital source of water for the San Francisco Bay Area, is facing severe ecological challenges due to over-allocation and drought. The case study focuses on the Tuolumne River Trust, a non-profit organization dedicated to protecting the river, and their efforts to secure water rights and restore the river's natural flow. The key protagonists are the Tuolumne River Trust, the San Francisco Public Utilities Commission (SFPUC), and various stakeholders including farmers, businesses, and environmental groups.

3. Analysis of the Case Study

This case study presents a complex situation involving economics, environmental sustainability, and politics. The Tuolumne River Trust faces a critical challenge: balancing the needs of the SFPUC, which relies on the river for water supply, with the ecological health of the river.

Strategic Framework:

The analysis can be structured around Porter's Five Forces framework:

  • Threat of New Entrants: Low, as water rights are limited and require significant investment.
  • Bargaining Power of Buyers: High, as the SFPUC is a large and influential buyer of water.
  • Bargaining Power of Suppliers: Low, as the Tuolumne River is the primary source of water for the SFPUC.
  • Threat of Substitutes: Moderate, as alternative water sources exist, but they are costly and may not be environmentally sustainable.
  • Competitive Rivalry: Moderate, as other environmental groups compete for resources and attention.

Financial Analysis:

The Tuolumne River Trust needs to secure funding for its initiatives. This can be achieved through:

  • Fundraising campaigns: Engaging donors and foundations to support environmental conservation.
  • Government grants: Applying for grants from federal and state agencies focused on water conservation and ecosystem restoration.
  • Private equity: Seeking investment from private equity firms interested in sustainable infrastructure projects.
  • Partnerships: Collaborating with businesses and organizations that share similar environmental goals.

Marketing Analysis:

The Tuolumne River Trust needs to raise awareness and build support for its mission. This can be achieved through:

  • Public relations: Engaging with the media and building positive relationships with journalists.
  • Social media marketing: Utilizing social media platforms to reach a wider audience and engage with supporters.
  • Educational campaigns: Conducting outreach programs and workshops to educate the public about the importance of the Tuolumne River.

Operations Strategy:

The Tuolumne River Trust needs to effectively manage its resources and operations. This can be achieved through:

  • Project management: Implementing efficient project management processes to ensure timely and effective execution of initiatives.
  • Data analysis: Utilizing data and analytics to monitor river health, track progress, and inform decision-making.
  • Partnerships: Collaborating with other organizations to leverage expertise and resources.

4. Recommendations

  1. Water Rights Acquisition: The Tuolumne River Trust should pursue a strategic approach to acquiring water rights, focusing on negotiation and collaboration with the SFPUC. This can involve:

    • Negotiating water releases: Working with the SFPUC to establish a sustainable water release schedule that balances water supply needs with environmental health.
    • Water banking: Exploring the potential for water banking, allowing the SFPUC to store water during wet years and release it during dry years, benefiting both the SFPUC and the river.
    • Water conservation: Supporting the SFPUC in implementing water conservation measures to reduce demand and improve water efficiency.
  2. Ecosystem Restoration: The Tuolumne River Trust should prioritize ecosystem restoration efforts, focusing on:

    • River restoration: Implementing projects to restore the natural flow of the river, improve habitat for fish and wildlife, and enhance the river's ecological health.
    • Riparian restoration: Restoring riparian vegetation along the riverbanks to provide shade, improve water quality, and create natural buffers.
    • Water quality improvement: Addressing water pollution issues through partnerships with local communities, businesses, and government agencies.
  3. Public Engagement: The Tuolumne River Trust should actively engage with the public to build support for its mission:

    • Community outreach: Organizing events and workshops to educate the public about the importance of the Tuolumne River and the Trust's work.
    • Social media campaigns: Utilizing social media to connect with a wider audience, share information, and build a community of supporters.
    • Partnerships with local organizations: Collaborating with local businesses, schools, and community groups to raise awareness and promote environmental stewardship.
  4. Financial Sustainability: The Tuolumne River Trust should develop a sustainable financial model to ensure long-term funding:

    • Diversify funding sources: Secure funding from a variety of sources, including government grants, private donations, and corporate sponsorships.
    • Develop a business plan: Create a comprehensive business plan that outlines the Trust's financial goals, strategies, and projections.
    • Invest in technology and analytics: Utilize technology and data analytics to improve operational efficiency, streamline fundraising efforts, and track project progress.

5. Basis of Recommendations

These recommendations are based on a thorough analysis of the case study, considering the following factors:

  1. Core competencies and consistency with mission: The recommendations align with the Tuolumne River Trust's mission to protect and restore the Tuolumne River.
  2. External customers and internal clients: The recommendations consider the needs of the SFPUC, the local community, and other stakeholders.
  3. Competitors: The recommendations acknowledge the competition for resources and attention from other environmental groups.
  4. Attractiveness ' quantitative measures if applicable: The recommendations are based on the potential for positive environmental impact, cost-effectiveness, and long-term sustainability.
  5. Assumptions: The recommendations assume continued support from donors, government agencies, and local communities.

6. Conclusion

Saving the Tuolumne River requires a comprehensive and collaborative approach that addresses the needs of the environment, the community, and the economy. By implementing these recommendations, the Tuolumne River Trust can secure a sustainable future for the river and its surrounding ecosystem, ensuring its ecological health and economic prosperity for generations to come.

7. Discussion

Other Alternatives:

  • Legal action: The Tuolumne River Trust could pursue legal action against the SFPUC to challenge their water rights. However, this approach could be costly, time-consuming, and potentially damaging to relationships with the SFPUC.
  • Privatization: The Tuolumne River Trust could advocate for the privatization of water rights, allowing for a market-based approach to water allocation. However, this approach could lead to increased water prices and potentially exacerbate water scarcity issues.

Risks and Key Assumptions:

  • Funding: The success of the recommendations depends on the availability of sufficient funding, which may be subject to economic fluctuations and political priorities.
  • Cooperation: The recommendations assume a willingness to cooperate from all stakeholders, including the SFPUC, local communities, and other environmental groups.
  • Environmental change: The recommendations assume that the current environmental conditions will remain relatively stable, but climate change and other factors could impact the river's health and water availability.

8. Next Steps

  1. Develop a comprehensive strategic plan: Outline the Tuolumne River Trust's long-term vision, goals, and strategies for achieving them.
  2. Secure funding: Develop a fundraising plan and actively seek funding from diverse sources.
  3. Build partnerships: Establish strong partnerships with the SFPUC, local communities, businesses, and other organizations.
  4. Implement ecosystem restoration projects: Prioritize and execute projects to restore the river's natural flow and enhance its ecological health.
  5. Monitor progress and adapt: Continuously monitor the progress of initiatives and make adjustments as needed to ensure effectiveness and sustainability.

The Tuolumne River Trust has a critical role to play in ensuring the future of the Tuolumne River. By adopting a strategic approach that balances environmental, economic, and social needs, the Trust can create a sustainable future for the river and its surrounding community.

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Case Description

In April 1983, the City and County of San Francisco and two irrigation districts in Merced and Stanislaus counties commissioned a feasibility study of their long-standing proposal to dam the Tuolumne River for power and water. At the same time, a coalition of environmentalists, rafters, fishing enthusiasts and California residents known as the Tuolumne River Preservation Trust was lobbying Congress to protect the river from further development under the federal Wild and Scenic Rivers Act. The dam proponents had already produced several favorable cost-benefit studies of their proposal; in June 1983, the Trust asked economists at the Environmental Defense Fund to respond to those studies with an economic assessment of the proposed dam's environmental costs.This case is intended to provoke a discussion of how to place an economic value on environmental benefits that are seemingly intangible. The case calls particular attention to the measurement of user benefits, and the special problem of calculating the value placed by non-users on the sheer existence of an environmental asset ("existence value") and the option to use it someday ("option value"). Also relevant is the problem of discounting over the life of a long-term project. HKS Case Number 701.0.

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