Harvard Case - The Nature Conservancy: Advocating for and Investing in Sustainable Water Management
"The Nature Conservancy: Advocating for and Investing in Sustainable Water Management" Harvard business case study is written by Peter Debaere, Brian Richter. It deals with the challenges in the field of Social Enterprise. The case study is 17 page(s) long and it was first published on : May 20, 2014
At Fern Fort University, we recommend that The Nature Conservancy (TNC) prioritize a hybrid organizational model that leverages its existing strengths in conservation and advocacy while embracing social entrepreneurship to drive sustainable water management solutions. This model should focus on impact investing and shared value creation, fostering strategic alliances with corporations, governments, and other NGOs to scale its impact.
2. Background
The Nature Conservancy (TNC) is a global environmental non-profit organization committed to protecting ecologically important lands and waters. The case study focuses on TNC's efforts to address the growing global water crisis through various initiatives, including:
- Water Funds: These are collaborative efforts that bring together stakeholders to invest in watershed restoration and protection.
- Sustainable Agriculture: TNC promotes sustainable farming practices that reduce water usage and improve water quality.
- Water Markets: TNC facilitates water markets where water rights can be traded, promoting efficient water allocation.
The case highlights TNC's challenges in scaling its impact, particularly in developing countries where water scarcity is most acute.
Main Protagonists:
- The Nature Conservancy: A global environmental non-profit organization.
- Peter Kareiva: TNC's Chief Scientist, advocating for a more entrepreneurial approach.
- Brian McPeek: TNC's Director of Water Programs, emphasizing the need for a broader impact.
3. Analysis of the Case Study
The case study presents a classic dilemma for a non-profit organization seeking to maximize its impact. TNC faces the challenge of balancing its traditional conservation efforts with the need for innovative solutions to address the global water crisis. To analyze this situation, we can employ the Stakeholder Theory framework:
Stakeholders:
- TNC's Mission: Protecting ecologically important lands and waters.
- Donors: Expecting TNC to focus on traditional conservation efforts.
- Local Communities: Seeking sustainable water management solutions.
- Corporations: Potentially interested in water conservation and corporate social responsibility.
- Governments: Seeking partnerships to address water scarcity.
Conflicts:
- Traditional vs. Entrepreneurial Approach: Balancing traditional conservation with innovative solutions.
- Impact vs. Sustainability: Ensuring long-term sustainability of water management initiatives.
- Fundraising vs. Investment: Securing funding for both traditional and entrepreneurial projects.
Opportunities:
- Social Entrepreneurship: Leveraging TNC's expertise to create sustainable water management businesses.
- Impact Investing: Attracting investors seeking social and environmental returns.
- Strategic Alliances: Partnering with corporations and governments to scale impact.
4. Recommendations
1. Embrace a Hybrid Organizational Model:
- Traditional Conservation: Continue to invest in land and water conservation efforts.
- Social Entrepreneurship: Establish a dedicated social enterprise division within TNC.
- Impact Investing: Seek out impact investors interested in sustainable water management solutions.
2. Develop Sustainable Business Models:
- Water Funds: Expand the Water Fund model, incorporating revenue generation through sustainable water management services.
- Sustainable Agriculture: Develop partnerships with farmers to implement water-efficient agricultural practices and market their products.
- Water Markets: Facilitate water markets while ensuring equitable access and environmental protection.
3. Foster Strategic Alliances:
- Corporations: Partner with corporations seeking to improve their water footprint and engage in corporate social responsibility.
- Governments: Collaborate with governments to implement sustainable water management policies and infrastructure projects.
- Other NGOs: Form strategic alliances with other NGOs working on water-related issues.
4. Implement a Social Impact Measurement Framework:
- Social Return on Investment (SROI): Measure the social and environmental impact of TNC's initiatives.
- Triple Bottom Line: Track the financial, social, and environmental performance of TNC's projects.
- Sustainable Development Goals (SDGs): Align TNC's initiatives with the UN Sustainable Development Goals.
5. Basis of Recommendations
1. Core Competencies and Consistency with Mission:
- TNC's expertise in conservation and advocacy aligns with the proposed hybrid model.
- Social entrepreneurship and impact investing complement TNC's mission to protect lands and waters.
2. External Customers and Internal Clients:
- Donors will be reassured by TNC's continued commitment to traditional conservation.
- Local communities will benefit from sustainable water management solutions.
- Corporations and governments will be attracted to TNC's expertise and impact.
3. Competitors:
- TNC can differentiate itself by embracing social entrepreneurship and impact investing.
- This approach will attract new partners and investors while maintaining its core mission.
4. Attractiveness ' Quantitative Measures (NPV, ROI, Break-Even, Payback):
- Impact investing and shared value creation can generate financial returns while achieving social and environmental impact.
- TNC can leverage its expertise and brand reputation to attract investors seeking positive returns.
Assumptions:
- TNC can successfully develop sustainable business models that generate revenue while achieving social impact.
- Impact investors will be interested in investing in TNC's initiatives.
- Corporations and governments will be willing to partner with TNC on water management solutions.
6. Conclusion
By embracing a hybrid organizational model that combines traditional conservation with social entrepreneurship, TNC can effectively address the global water crisis while remaining true to its mission. This approach will enable TNC to scale its impact, attract new partners and investors, and achieve a more sustainable and equitable future for water resources.
7. Discussion
Alternatives:
- Focus solely on traditional conservation: This approach may not be sufficient to address the scale of the global water crisis.
- Become a purely for-profit enterprise: This could alienate TNC's traditional donors and compromise its commitment to conservation.
Risks:
- Financial risk: Social entrepreneurship and impact investing involve inherent financial risks.
- Reputation risk: TNC's reputation could be damaged if its entrepreneurial ventures fail.
- Operational risk: TNC may lack the expertise and resources to effectively manage a social enterprise.
Key Assumptions:
- TNC can successfully develop sustainable business models.
- Impact investors will be interested in investing in TNC's initiatives.
- Corporations and governments will be willing to partner with TNC.
8. Next Steps
Timeline:
- Year 1: Establish a dedicated social enterprise division within TNC.
- Year 2: Develop and launch pilot projects for sustainable water management businesses.
- Year 3: Seek out impact investors and strategic partners for scaling up successful initiatives.
- Year 4: Evaluate the impact of TNC's social enterprise initiatives and adjust strategies as needed.
Key Milestones:
- Develop a comprehensive social impact measurement framework.
- Secure funding for social enterprise initiatives.
- Establish strategic partnerships with corporations and governments.
- Develop sustainable business models for water management solutions.
By taking these steps, TNC can effectively position itself as a leader in sustainable water management, achieving both social and environmental impact while ensuring its long-term sustainability.
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Case Description
The Nature Conservancy (TNC) was one of the largest conservation organizations in the world; its mission was to "to conserve the lands and waters on which all life depends." Over time, TNC had expanded its mission to include advocating for sustainable water-management practices, and its numerous water specialists had advised corporations, water ministries, legislatures, and many other organizations. TNC was constantly exploring new ways of advocating sustainable water use and weighing its options to engage new opportunities. Brian Richter, a veteran scientist for TNC who had led its water market strategy for the past few years, was convinced that water markets could be attractive for the market-friendly TNC. But he wondered how TNC could integrate water markets into its water strategy while staying true to its legacy and mission. This case includes an interview with TNC's Brian Richter about some of the tools TNC had at its disposal to realize its conservationist objectives.
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