Harvard Case - Atijeevan Foundation: Transforming Scars into Strength
"Atijeevan Foundation: Transforming Scars into Strength" Harvard business case study is written by Shubham Sharma, Satyendra C Pandey. It deals with the challenges in the field of Human Resource Management. The case study is 17 page(s) long and it was first published on : Apr 5, 2024
At Fern Fort University, we recommend that Atijeevan Foundation implement a comprehensive strategic plan to transform its operations, focusing on talent management, organizational development, and strategic partnerships. This plan should address the challenges of scaling operations, enhancing program effectiveness, and ensuring long-term sustainability.
2. Background
Atijeevan Foundation is a non-profit organization dedicated to empowering survivors of acid attacks in India. Founded by a survivor, the organization provides medical, legal, and psychological support, as well as vocational training and employment opportunities. The case study highlights the challenges Atijeevan faces in scaling its operations to meet the growing demand for its services. The organization struggles with limited resources, staff turnover, and a lack of formalized processes.
The main protagonists of the case study are:
- Dr. Renuka Chowdhury: The founder and driving force behind Atijeevan Foundation, she is passionate about empowering survivors and ensuring their well-being.
- The Board of Directors: They provide strategic guidance and oversight for the organization.
- The Staff: A dedicated team of individuals committed to Atijeevan's mission, but facing challenges with limited resources and training.
- The Survivors: The beneficiaries of Atijeevan's services, their needs and aspirations are at the heart of the organization's mission.
3. Analysis of the Case Study
The case study presents several key challenges for Atijeevan Foundation:
- Limited Resources: The organization faces financial constraints and struggles to meet the growing demand for its services.
- Staff Turnover: High staff turnover, particularly among counselors, impacts program continuity and effectiveness.
- Lack of Formalized Processes: The organization lacks structured processes for program delivery, monitoring, and evaluation, leading to inefficiencies and inconsistent service delivery.
- Scaling Challenges: Expanding operations to reach a wider audience requires a well-defined strategy and efficient resource allocation.
- Sustainability: Ensuring long-term financial stability and impact requires a robust fundraising strategy and a focus on generating sustainable income streams.
Framework Used: We will utilize a Strategic HR Planning framework to analyze the case. This framework focuses on aligning HR strategies with the organization's overall business objectives. The framework includes:
- Environmental Analysis: Understanding the external and internal factors impacting the organization.
- Mission and Vision: Defining the organization's purpose and future aspirations.
- Strategic Objectives: Setting clear, measurable goals to achieve the mission.
- HR Strategies: Developing HR practices and policies to support strategic objectives.
- Implementation and Evaluation: Putting strategies into action and monitoring their effectiveness.
4. Recommendations
1. Talent Management and Organizational Development:
- Develop a comprehensive talent management strategy: Implement a robust recruitment and selection process, focusing on finding passionate and qualified individuals.
- Invest in employee training and development: Provide ongoing training programs for staff, particularly counselors, to enhance their skills and knowledge.
- Create a supportive and inclusive work environment: Foster a culture of respect, collaboration, and professional development to improve employee retention.
- Implement performance management systems: Establish clear performance expectations, provide regular feedback, and recognize and reward high performers.
- Develop a succession plan: Identify and prepare potential leaders to ensure continuity and smooth transitions.
2. Strategic Partnerships and Resource Mobilization:
- Form strategic alliances with other organizations: Collaborate with NGOs, government agencies, and corporations to expand reach, access resources, and leverage expertise.
- Develop a comprehensive fundraising strategy: Explore diverse funding avenues, including grants, corporate sponsorships, individual donations, and social impact investments.
- Explore innovative fundraising models: Consider social enterprises, impact-driven businesses, and crowdfunding platforms to generate sustainable income streams.
3. Program Enhancement and Scalability:
- Formalize program delivery processes: Develop standardized protocols for program delivery, monitoring, and evaluation to ensure consistency and effectiveness.
- Leverage technology and analytics: Utilize technology to streamline operations, track program outcomes, and gather data for informed decision-making.
- Develop a data-driven approach to program design: Analyze program data to identify areas for improvement and optimize program effectiveness.
- Implement a comprehensive marketing and communication strategy: Raise awareness about Atijeevan's mission and services to reach a wider audience.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations focus on strengthening Atijeevan's core competencies in providing support to survivors and aligning HR practices with the organization's mission.
- External customers and internal clients: The recommendations address the needs of both survivors and staff, creating a supportive and empowering environment for both.
- Competitors: The recommendations encourage Atijeevan to learn from best practices in the non-profit sector and develop a competitive advantage through its unique approach and focus on survivor empowerment.
- Attractiveness: The recommendations aim to enhance Atijeevan's attractiveness to potential donors, volunteers, and partners by showcasing its impact, efficiency, and sustainability.
Assumptions:
- The organization has a strong commitment to its mission and is willing to invest in its growth and development.
- The Board of Directors is supportive of the recommended changes and will provide the necessary resources and guidance.
- The staff is motivated and committed to delivering high-quality services to survivors.
6. Conclusion
By implementing these recommendations, Atijeevan Foundation can overcome its current challenges, scale its operations, and achieve long-term sustainability. A comprehensive strategic plan, focusing on talent management, organizational development, and strategic partnerships, will empower the organization to transform scars into strength for survivors and create a lasting impact on society.
7. Discussion
Alternatives not selected:
- Outsourcing some services: While outsourcing can be cost-effective, it may compromise the quality of care provided to survivors and could lead to a loss of control over program delivery.
- Focusing solely on fundraising: While fundraising is essential, solely focusing on fundraising could neglect other critical areas, such as program development and staff training.
Risks and key assumptions:
- Implementation challenges: Implementing the recommendations requires strong leadership, commitment from staff, and effective communication.
- Financial constraints: Securing the necessary funding to implement the recommendations is crucial.
- Change management: Overcoming resistance to change and ensuring buy-in from all stakeholders is essential.
8. Next Steps
- Develop a detailed implementation plan: Outline specific actions, timelines, and responsible parties for each recommendation.
- Secure funding: Identify potential funding sources and develop a fundraising plan.
- Engage stakeholders: Communicate the recommendations to all stakeholders and solicit feedback.
- Monitor progress and make adjustments: Regularly track progress towards achieving the strategic objectives and make necessary adjustments to the plan.
By taking these steps, Atijeevan Foundation can embark on a journey of transformation, creating a brighter future for survivors and inspiring hope for a more inclusive and equitable society.
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Case Description
Atijeevan Foundation was founded in 2013 with a mission to rehabilitate and empower victims of acid attacks. The founder, who was a survivor of an acid attack herself, wanted to ensure that the past traumatic experiences of survivors did not impede their opportunity to make a place in society and lead a meaningful and dignified life. She learned about the challenges through interactions with the survivors she trained and helped find employment. Many of them reported incidents of harassment, bullying, discrimination, and insensitive behaviour from co-workers. The founder was contemplating how to help. Should she support and encourage survivors to independently manage their own workplace challenges at work, which would align with her philosophy of self-advocacy and resilience? Or should she ask the human resources department in each organization to support survivors? She was also contemplating how each organization's equity, diversity, and inclusion initiatives could be expanded to integrate the unique challenges and needs of survivors of acid attacks to foster their empowerment in the workplace.
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