Free NOW PT (A): Should We Invest? Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-10-01

Harvard Case - NOW PT (A): Should We Invest?

"NOW PT (A): Should We Invest?" Harvard business case study is written by George A. Riedel, Amy Klopfenstein, Mel Martin. It deals with the challenges in the field of Social Enterprise. The case study is 5 page(s) long and it was first published on : Aug 8, 2022

At Fern Fort University, we recommend a strategic investment in NOW PT, recognizing its potential for significant social impact and financial return. This investment should be structured as a hybrid model, combining financial support with strategic guidance and operational expertise to help NOW PT scale its impact and achieve long-term sustainability.

2. Background

NOW PT is a social enterprise operating in the slums of Nairobi, Kenya, providing physical therapy services to children with disabilities. Founded by a passionate physical therapist, the organization faces challenges in scaling its operations, securing sustainable funding, and navigating the complex regulatory landscape of the Kenyan healthcare system.

The case study centers around the decision-making process of Fern Fort University, a philanthropic organization considering a potential investment in NOW PT. The university seeks to align its investment strategy with its mission of promoting social good and fostering sustainable development.

3. Analysis of the Case Study

The case study highlights several key considerations for Fern Fort University:

Social Impact: NOW PT's mission aligns with Fern Fort University's values of social responsibility and community development. The organization addresses a critical need in the developing world, providing access to essential healthcare services for marginalized children.

Financial Viability: While NOW PT demonstrates a strong commitment to its mission, its financial sustainability remains a concern. The organization relies heavily on donor funding, making it vulnerable to fluctuations in philanthropic support.

Operational Efficiency: NOW PT's current operational model is limited by its small size and lack of formalized systems. Expanding its reach and impact requires a strategic approach to scaling its operations and managing resources effectively.

Market Potential: The demand for physical therapy services in Kenya is significant, particularly for children with disabilities. NOW PT has the potential to tap into this market and develop a sustainable business model.

Strategic Alignment: Fern Fort University's investment in NOW PT should be aligned with its overall investment strategy, ensuring consistency with its mission and core competencies.

Framework: A Triple Bottom Line (TBL) framework provides a comprehensive lens for assessing NOW PT's potential. This framework considers the organization's social, environmental, and financial performance, allowing for a holistic evaluation of its impact and sustainability.

4. Recommendations

Fern Fort University should invest in NOW PT by:

  1. Providing a financial grant: This will provide NOW PT with immediate capital to expand its operations and reach more children.
  2. Establishing a strategic partnership: This will involve providing technical assistance, mentorship, and access to Fern Fort University's resources and expertise in areas such as business development, financial management, and healthcare policy.
  3. Developing a hybrid business model: This will combine the social mission of NOW PT with a sustainable business model that generates revenue through fee-for-service physical therapy, while maintaining affordability for low-income families.
  4. Implementing a social impact measurement framework: This will enable NOW PT to track and quantify its impact on the lives of children with disabilities, demonstrating the value of its work to potential donors and investors.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core competencies and consistency with mission: The investment aligns with Fern Fort University's mission of promoting social good and fostering sustainable development.
  2. External customers and internal clients: The investment addresses the needs of children with disabilities in Kenya, while also providing Fern Fort University with a tangible opportunity to demonstrate its commitment to social impact.
  3. Competitors: The investment will help NOW PT gain a competitive advantage in the Kenyan healthcare market, while also fostering innovation in the field of social entrepreneurship.
  4. Attractiveness ' quantitative measures: The investment has the potential for a positive social return on investment (SROI) and a reasonable financial return, making it an attractive opportunity for Fern Fort University.

6. Conclusion

Investing in NOW PT aligns with Fern Fort University's mission and values, offering a unique opportunity to create positive social impact while exploring a new model for sustainable social enterprise.

7. Discussion

Alternatives:

  • Not investing: This would miss the opportunity to support a promising social enterprise and contribute to the development of the Kenyan healthcare system.
  • Investing solely in a grant: This would provide immediate financial support but would not address the need for long-term sustainability and operational efficiency.

Risks:

  • Financial risk: The investment could result in financial losses if NOW PT fails to achieve its financial goals.
  • Operational risk: The partnership could be challenging if NOW PT is not able to effectively implement the recommended changes.
  • Political risk: The Kenyan healthcare system is subject to political and regulatory changes that could impact NOW PT's operations.

Key Assumptions:

  • NOW PT's management team is committed to its mission and has the capacity to implement the recommended changes.
  • The Kenyan healthcare market will continue to grow and offer opportunities for NOW PT to expand its services.
  • Fern Fort University has the resources and expertise to effectively support NOW PT's growth and development.

8. Next Steps

  1. Due diligence: Conduct a thorough assessment of NOW PT's financials, operations, and legal structure.
  2. Negotiation: Develop a formal partnership agreement outlining the terms of the investment and the responsibilities of both parties.
  3. Implementation: Provide the initial grant and begin implementing the strategic partnership plan.
  4. Monitoring and evaluation: Track NOW PT's progress towards its goals and make adjustments to the partnership as needed.

This investment in NOW PT presents an exciting opportunity for Fern Fort University to leverage its resources and expertise to create positive social impact while exploring the potential of social entrepreneurship as a sustainable model for development.

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Case Description

In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical Therapy (NOW PT) for a potential investment. Dr. Banks, the founder of NOW PT, drove to visit patients. She sought an investment from the fund to open a brick-and-mortar clinic. However, the students believed that Dr. Banks might be more successful if she continued providing mobile PT services. At the conclusion of the case, the students must perform due diligence to test their hypothesis. What should their priorities be as they begin the due diligence process?

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