Harvard Case - From Tsunami to Synthetic Farming - Reclaiming the Fertile Land
"From Tsunami to Synthetic Farming - Reclaiming the Fertile Land" Harvard business case study is written by Haritha Saranga. It deals with the challenges in the field of General Management. The case study is 16 page(s) long and it was first published on : Mar 1, 2018
At Fern Fort University, we recommend a multi-pronged approach for "From Tsunami to Synthetic Farming" that focuses on rebuilding the agricultural sector in Aceh, Indonesia, while fostering long-term sustainability and economic growth. This strategy emphasizes a blend of innovation, corporate social responsibility, strategic partnerships, and community engagement. We propose a phased implementation, starting with immediate relief efforts and transitioning towards a sustainable, technologically advanced agricultural ecosystem.
2. Background
The case study explores the devastating impact of the 2004 tsunami on Aceh, Indonesia, specifically its impact on the agricultural sector. The story centers around the efforts of 'The Green Revolution' (TGR), a non-profit organization, and its founder, Dr. Haryanto, who are working to revitalize the agricultural landscape. TGR's mission is to provide farmers with the necessary tools and knowledge to rebuild their livelihoods and contribute to the region's economic recovery.
3. Analysis of the Case Study
SWOT Analysis:
Strengths:
- Strong community focus: TGR's deep understanding of the local community and their needs.
- Dedicated leadership: Dr. Haryanto's commitment to the cause and expertise in agriculture.
- Government support: The Indonesian government's commitment to rebuilding Aceh.
- Potential for innovation: The opportunity to implement cutting-edge agricultural technologies.
Weaknesses:
- Limited resources: TGR's reliance on external funding and limited operational capacity.
- Lack of infrastructure: The need to rebuild damaged irrigation systems and other infrastructure.
- Skill gaps: The need to retrain farmers on new agricultural techniques and technologies.
- Competition from established players: The potential for competition from large-scale agricultural companies.
Opportunities:
- Growing demand for food: The need to increase food production in Aceh and beyond.
- Government incentives: The potential for government subsidies and support for sustainable farming practices.
- Technological advancements: The opportunity to leverage AI, data analytics, and precision agriculture.
- International partnerships: The potential for collaboration with global organizations and businesses.
Threats:
- Climate change: The potential for increased droughts and floods impacting agriculture.
- Disease outbreaks: The risk of crop diseases and pests affecting yields.
- Economic instability: The potential for global economic shocks impacting agricultural markets.
- Competition from other regions: The potential for competition from other agricultural producers.
Porter's Five Forces:
- Threat of new entrants: Moderate, due to the need for significant investment and expertise.
- Bargaining power of buyers: Low, as farmers are price takers in the market.
- Bargaining power of suppliers: Moderate, as suppliers of inputs like fertilizers and seeds have some leverage.
- Threat of substitute products: Low, as rice is a staple food with few substitutes.
- Rivalry among existing competitors: Moderate, as there are both local and international players in the market.
Key Challenges:
- Sustainability: Balancing economic growth with environmental protection.
- Community engagement: Ensuring that farmers are actively involved in the decision-making process.
- Technology adoption: Overcoming resistance to new technologies and providing adequate training.
- Financing: Securing sufficient funding for long-term sustainability.
4. Recommendations
Phase 1: Immediate Relief and Recovery (0-12 months)
- Emergency aid: Provide immediate assistance to farmers through food distribution, seed and fertilizer supplies, and temporary shelter.
- Infrastructure repair: Prioritize rebuilding damaged irrigation systems, roads, and other critical infrastructure.
- Skills training: Offer short-term training programs to farmers on basic agricultural practices and disaster preparedness.
- Community engagement: Establish participatory forums to gather farmer feedback and ensure their needs are met.
Phase 2: Sustainable Agricultural Development (12-36 months)
- Promote sustainable farming practices: Introduce organic farming techniques, water conservation methods, and climate-resilient crops.
- Technology adoption: Introduce precision agriculture technologies, such as drones, sensors, and data analytics, to improve efficiency and yields.
- Value chain development: Support the development of local processing and marketing infrastructure to increase farmer incomes.
- Partnerships and investment: Seek strategic partnerships with international organizations, NGOs, and private sector companies to provide funding, technology, and expertise.
Phase 3: Long-Term Growth and Innovation (36+ months)
- Research and development: Invest in research and development to develop new crop varieties, improve soil fertility, and enhance pest and disease resistance.
- Agritech hub: Establish an agritech hub in Aceh to attract investment, foster innovation, and provide training and support to farmers.
- Marketing and branding: Promote Aceh's agricultural products through branding initiatives and marketing campaigns to increase demand and attract international buyers.
- Policy advocacy: Advocate for government policies that support sustainable agriculture, promote innovation, and incentivize investment in the sector.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with TGR's mission to empower farmers and promote sustainable agriculture.
- External customers and internal clients: The recommendations address the needs of farmers, consumers, and the broader community.
- Competitors: The recommendations aim to create a competitive advantage for Aceh by leveraging technology and innovation.
- Attractiveness ' quantitative measures: The recommendations are expected to lead to increased food production, higher farmer incomes, and economic growth for Aceh.
Assumptions:
- The Indonesian government will continue to provide support for the rebuilding efforts.
- There will be sufficient funding available for the implementation of the recommendations.
- Farmers will be receptive to adopting new technologies and practices.
- There will be a demand for Aceh's agricultural products in both domestic and international markets.
6. Conclusion
By adopting a comprehensive and strategic approach that prioritizes innovation, sustainability, and community engagement, Aceh can transform its agricultural sector from a source of vulnerability to a driver of economic growth and prosperity. This approach will not only help rebuild the region but also create a model for sustainable agriculture development in other disaster-prone areas around the world.
7. Discussion
Alternatives:
- Focus solely on traditional farming practices: This approach would be less costly and technically challenging but may not be as effective in addressing the long-term needs of the region.
- Rely entirely on external aid: This approach would be unsustainable in the long run and could lead to dependency on external actors.
Risks:
- Lack of government support: If the government does not provide adequate funding and policy support, the recommendations may not be successful.
- Resistance to change: Farmers may be resistant to adopting new technologies and practices.
- Climate change impacts: Climate change could pose significant challenges to the agricultural sector.
Key Assumptions:
- The Indonesian government will continue to provide support for the rebuilding efforts.
- There will be sufficient funding available for the implementation of the recommendations.
- Farmers will be receptive to adopting new technologies and practices.
- There will be a demand for Aceh's agricultural products in both domestic and international markets.
8. Next Steps
- Develop a detailed implementation plan: This plan should outline specific activities, timelines, and resource requirements.
- Secure funding: Identify potential funding sources, including government grants, international aid, and private sector investment.
- Establish partnerships: Form strategic partnerships with organizations and businesses that can provide expertise, technology, and financial support.
- Engage with stakeholders: Actively involve farmers, local communities, government officials, and other stakeholders in the decision-making process.
- Monitor and evaluate progress: Regularly monitor the implementation of the recommendations and evaluate their impact on the agricultural sector.
By taking these steps, Aceh can reclaim its fertile land and build a more resilient and sustainable agricultural future.
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Case Description
The case narrates the journey of an environmentalist, M Revathi, who as a young child with polio affected legs, could not move around on her own, and therefore began to develop friendship with birds, who kept her company. She thus grew up appreciating life other than mankind, such as birds, insects, plants and animals, and became an avid reader and a birdwatcher. Revathi eventually chose a career as a science teacher, and her passion for birds led her to the discovery that usage of pesticides, insecticides and other agricultural chemicals was severely damaging the environment and destroying the farming ecosystem. The case then describes Revathi's tryst with farming communities and her enquiries into India's green revolution, which revealed the root cause of increased pesticide usage in Indian agriculture. Revathi successfully uncovers the various connections between fertilizers, high yielding variety (HYV) seeds and the need for pesticides; and how the water-intensive modern agricultural practices gradually reduced the fertile delta lands in India into infertile dry lands. The case next describes how Revathi's efforts to change the habits of farming communities towards more ecofriendly methods and her determination to build morale of debt-ridden farmers on the verge of suicides, led Revathi to quit her job as a school teacher and travel around the rural parts of India. Her husband followed suit, giving up a well-respected position in the Indian Navy, to support Revathi in her journey. The couple soon found themselves in the midst of Tsunami-hit Nagapattinam district, offering relief and rehabilitation to poor and marginal farmers whose livelihoods have been hit hard by Tsunami. The case ends with the following dilemma: whether Revathi and her husband should implement the ecological techniques they have been using to recover the land damaged by chemical-based farming, to recover the Tsunami-hit land in Nagapattinam district.
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