Harvard Case - Nayana Mawilmada: Transforming Urban Development in Sri Lanka
"Nayana Mawilmada: Transforming Urban Development in Sri Lanka" Harvard business case study is written by Joshua D. Margolis, Mahima Rao-Kachroo. It deals with the challenges in the field of Business Ethics. The case study is 24 page(s) long and it was first published on : Mar 1, 2021
At Fern Fort University, we recommend Nayana Mawilmada adopt a comprehensive strategy to transform urban development in Sri Lanka, prioritizing sustainable development, ethical business practices, and inclusive stakeholder engagement. This strategy should be underpinned by a strong commitment to corporate social responsibility and transparency, ensuring long-term economic growth and societal well-being.
2. Background
This case study focuses on Nayana Mawilmada, a young entrepreneur who inherited a family business involved in urban development in Sri Lanka. Facing a challenging environment marked by political instability, economic hardship, and environmental degradation, Nayana seeks to transform the company's operations to create a positive impact on society. The case highlights the complexities of navigating business and government relations, corporate governance, and ethical decision-making within a rapidly developing emerging market.
The main protagonists are:
- Nayana Mawilmada: The ambitious and idealistic entrepreneur seeking to modernize the family business and contribute to Sri Lanka's development.
- The Mawilmada Family: The family business owners, representing a blend of traditional values and a desire for change.
- The Sri Lankan Government: The key stakeholder in urban development, grappling with political and economic challenges.
- Local Communities: The direct beneficiaries of urban development projects, with varying needs and expectations.
3. Analysis of the Case Study
This case study presents a complex interplay of social and global issues, infrastructure and urban development, business ethics, and corporate social responsibility. To analyze the situation, we can utilize the following frameworks:
a. Stakeholder Theory: This framework emphasizes identifying and understanding the interests of all stakeholders involved, including the family, employees, local communities, government, and the environment. By prioritizing stakeholder relations, Nayana can ensure a more sustainable and inclusive approach to urban development.
b. Triple Bottom Line (TBL): This framework encourages businesses to consider not only financial performance but also social and environmental impact. Nayana can adopt a TBL approach by integrating environmental sustainability into her projects, promoting fair trade practices, and ensuring fair compensation for workers.
c. Corporate Governance Framework: This framework emphasizes transparency, accountability, and ethical decision-making. Nayana should implement a robust code of conduct, establish clear organizational values, and promote whistleblowing mechanisms to ensure ethical conduct within the company.
d. Strategic Analysis: Nayana can utilize Porter's Five Forces to analyze the competitive landscape and identify opportunities for disruptive innovation in the urban development sector. This analysis will help her understand the bargaining power of suppliers, buyers, and competitors, as well as the threat of substitutes and new entrants.
4. Recommendations
To transform urban development in Sri Lanka, Nayana should implement the following recommendations:
a. Develop a Sustainable Development Strategy: This strategy should prioritize environmental stewardship, green business practices, and community engagement. It should incorporate technology and analytics to optimize resource utilization, reduce waste, and promote renewable energy solutions.
b. Establish a Strong Corporate Social Responsibility Framework: This framework should be based on the principles of transparency, accountability, and ethical decision-making. It should include a clear code of conduct, robust risk management procedures, and a commitment to data privacy and labor rights.
c. Foster Inclusive Stakeholder Engagement: Nayana should actively engage with local communities, government officials, and other stakeholders to understand their needs and concerns. This engagement should be based on transparency, open communication, and a commitment to diversity and inclusion.
d. Embrace Innovation and Technology: Nayana should leverage disruptive innovation and technology to improve project efficiency, reduce costs, and enhance the quality of urban development projects. This could include adopting smart city technologies, utilizing data analytics for better planning, and promoting digital literacy within communities.
e. Build a Strong Leadership Team: Nayana should cultivate a leadership team that embodies ethical leadership, transparency, and a commitment to sustainable development. This team should be diverse, inclusive, and focused on leadership development and succession planning.
f. Develop a Strong Business and Government Relations Strategy: Nayana should cultivate a strong relationship with the Sri Lankan government, advocating for policies that promote sustainable urban development and responsible business practices. This strategy should involve active lobbying, transparency, and a commitment to regulatory compliance.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with Nayana's desire to create a positive impact on society while ensuring the long-term sustainability of the family business.
- External Customers and Internal Clients: The recommendations prioritize the needs of local communities, employees, and other stakeholders, fostering a sense of shared purpose and responsibility.
- Competitors: The recommendations encourage Nayana to differentiate her company by embracing disruptive innovation, sustainable development, and ethical business practices, creating a competitive advantage.
- Attractiveness ' Quantitative Measures: The recommendations are expected to lead to improved financial performance, increased market share, and enhanced brand reputation, ultimately contributing to the long-term success of the company.
6. Conclusion
By implementing these recommendations, Nayana Mawilmada can transform the family business into a leading force in sustainable urban development in Sri Lanka. This transformation will require a strong commitment to corporate social responsibility, ethical leadership, and inclusive stakeholder engagement. By embracing these principles, Nayana can create a positive impact on society, contribute to the economic growth of Sri Lanka, and ensure the long-term success of her family business.
7. Discussion
Alternative options include:
- Maintaining the status quo: This approach would likely lead to continued environmental degradation, social inequality, and limited economic growth.
- Focusing solely on profit maximization: This approach would prioritize short-term financial gain at the expense of long-term sustainability and social responsibility.
The risks associated with the recommended strategy include:
- Political instability: The Sri Lankan government may change its policies, creating uncertainty for the company.
- Economic downturn: A global economic downturn could impact the company's financial performance.
- Resistance to change: Local communities and employees may resist the company's efforts to adopt sustainable practices.
Key assumptions include:
- The Sri Lankan government will continue to prioritize urban development.
- The company will be able to secure the necessary financing for its projects.
- Local communities will be receptive to the company's efforts to promote sustainable development.
8. Next Steps
To implement the recommendations, Nayana should:
- Develop a detailed action plan: This plan should outline specific goals, timelines, and resources required for each recommendation.
- Establish a dedicated team: This team should be responsible for overseeing the implementation of the strategy and monitoring progress.
- Communicate the strategy to stakeholders: This communication should be clear, transparent, and engaging, ensuring buy-in from all stakeholders.
- Regularly evaluate progress: The company should regularly evaluate the effectiveness of the strategy and make adjustments as needed.
By taking these steps, Nayana can ensure that her company becomes a leader in sustainable urban development, creating a positive impact on Sri Lanka and setting an example for other businesses in the region.
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Case Description
In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government's ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at improving the lives of 5.8 million people living in and around Colombo, the Megapolis was stalled for many years until Nayana took on a leadership role. The case documents what he has learned to do to move things forward across a complex web of stakeholders (vying government agencies, politicians, funding institutions, academic experts, the press, users, and the general public). Just as the project gains official approval and is set to move to actual implementation, Nayana faces a career choice. Alongside that choice, students must determine whether Nayana has been successful or not.
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