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Harvard Case - Hari Krishna Exports: Transforming Employees

"Hari Krishna Exports: Transforming Employees" Harvard business case study is written by Malay Patel, Patturaja Selvaraj. It deals with the challenges in the field of Organizational Behavior. The case study is 11 page(s) long and it was first published on : Feb 28, 2017

At Fern Fort University, we recommend a comprehensive strategy for Hari Krishna Exports (HKE) to solidify its transformation journey. This strategy focuses on building a strong, inclusive, and performance-driven organizational culture that empowers employees and fosters sustainable growth.

2. Background

Hari Krishna Exports, a leading diamond processing company, faced a significant challenge in its rapid expansion. The company's success was built on the founder's strong leadership and entrepreneurial spirit, but this approach had created a hierarchical structure with limited employee empowerment and a lack of formal processes. The case study highlights the company's efforts to transition from a family-run business to a professionally managed organization, focusing on employee development and fostering a culture of innovation and inclusivity.

The main protagonists of the case study are:

  • Savji Dholakia: The founder and visionary leader of HKE, known for his unconventional leadership style and philanthropic initiatives.
  • The HKE Management Team: Facing the challenge of implementing change and navigating the transition from a traditional structure to a more modern, employee-centric approach.
  • HKE Employees: A diverse workforce, including skilled diamond polishers and support staff, who are adapting to the evolving organizational culture.

3. Analysis of the Case Study

To analyze the case, we will employ a framework that integrates various organizational behavior and management concepts:

1. Organizational Culture: HKE's traditional culture, characterized by loyalty and hard work, needed to evolve into a more performance-driven and collaborative environment. This required addressing issues like:* Power Dynamics: The founder's charismatic leadership created a strong power imbalance, which needed to be addressed to encourage employee participation and innovation.* Communication Patterns: Top-down communication hindered feedback and transparency, leading to a lack of employee understanding and buy-in.* Decision-Making Processes: Centralized decision-making limited employee autonomy and stifled innovation.

2. Leadership Styles: Savji Dholakia's transformational leadership style, while effective in building the company, needed to be complemented with more participative and empowering leadership practices. This involved:* Delegation and Empowerment: Empowering employees to take ownership of their work and contribute to decision-making.* Developing Leaders: Investing in leadership development programs to cultivate a new generation of leaders within the organization.* Building Trust: Creating an environment of open communication and trust to encourage collaboration and innovation.

3. Change Management: The transition to a more modern organizational structure required a structured change management approach:* Communication and Transparency: Openly communicating the vision and rationale for change to address employee concerns and gain buy-in.* Training and Development: Providing employees with the necessary training and support to adapt to new processes and responsibilities.* Reward and Recognition: Recognizing and rewarding employees for their contributions to the change process.

4. Employee Engagement: HKE's efforts to improve employee engagement required addressing key factors:* Job Satisfaction: Creating a work environment that fosters job satisfaction through challenging assignments, opportunities for growth, and a sense of purpose.* Work-Life Balance: Promoting a healthy work-life balance to reduce stress and improve employee well-being.* Employee Empowerment: Empowering employees to make decisions and contribute to the company's success.

5. Diversity and Inclusion: HKE's diverse workforce presented an opportunity to foster a more inclusive culture:* Equal Opportunities: Ensuring equal opportunities for all employees regardless of gender, background, or ethnicity.* Cultural Sensitivity: Promoting cultural sensitivity and understanding within the workplace.* Diversity Training: Providing training to employees on diversity and inclusion to promote a more respectful and inclusive environment.

4. Recommendations

1. Implement a Comprehensive Change Management Strategy:

  • Develop a Clear Vision and Communication Plan: Communicate the vision for the transformation clearly and consistently to all employees.
  • Establish a Change Management Team: Form a dedicated team to oversee the implementation of change initiatives.
  • Provide Training and Support: Offer training programs on new processes, technologies, and leadership skills.
  • Address Employee Concerns: Establish open communication channels to address employee concerns and feedback.
  • Celebrate Successes: Recognize and reward employees for their contributions to the change process.

2. Foster a Performance-Driven Culture:

  • Implement Performance Management Systems: Develop clear performance expectations, provide regular feedback, and link performance to rewards.
  • Empower Employees: Delegate authority, encourage decision-making at all levels, and provide opportunities for growth and development.
  • Promote Innovation and Creativity: Encourage employees to share ideas, experiment with new approaches, and contribute to continuous improvement.

3. Strengthen Leadership Development:

  • Invest in Leadership Training: Develop programs to train existing and potential leaders in areas such as communication, delegation, and conflict resolution.
  • Promote Diversity in Leadership: Encourage the development of leaders from diverse backgrounds and experiences.
  • Mentor and Coach Leaders: Pair experienced leaders with emerging leaders to provide guidance and support.

4. Enhance Employee Engagement:

  • Create a Positive Work Environment: Foster a culture of respect, collaboration, and recognition.
  • Offer Competitive Compensation and Benefits: Ensure that employees are fairly compensated and receive comprehensive benefits.
  • Promote Work-Life Balance: Encourage employees to maintain a healthy work-life balance through flexible work arrangements and wellness programs.

5. Foster a Culture of Diversity and Inclusion:

  • Implement Diversity and Inclusion Policies: Develop and enforce policies that promote equal opportunities for all employees.
  • Conduct Diversity Training: Provide training to employees on diversity, inclusion, and cultural sensitivity.
  • Create Employee Resource Groups: Establish employee resource groups to support employees from different backgrounds and identities.

5. Basis of Recommendations

These recommendations consider the following factors:

  • Core Competencies and Consistency with Mission: The recommendations align with HKE's core competency in diamond processing and its mission to create a sustainable and ethical business.
  • External Customers and Internal Clients: The recommendations focus on building a strong and engaged workforce, which will ultimately benefit external customers and internal stakeholders.
  • Competitors: The recommendations aim to enhance HKE's competitiveness by fostering a culture of innovation and employee empowerment.
  • Attractiveness ' Quantitative Measures: The recommendations are expected to lead to improved employee productivity, reduced turnover, and increased profitability.

6. Conclusion

By implementing these recommendations, HKE can successfully transform its organizational culture, empower its employees, and achieve sustainable growth. The company's commitment to employee development and creating an inclusive work environment will not only enhance its competitive advantage but also contribute to a more ethical and responsible business model.

7. Discussion

Alternatives not selected:

  • Maintaining the Status Quo: This option would have been detrimental to HKE's long-term growth and sustainability.
  • Rapid and Unstructured Change: This approach could have led to resistance and confusion among employees.

Risks and Key Assumptions:

  • Resistance to Change: Employees may resist the change process, especially those who are comfortable with the existing culture.
  • Lack of Leadership Support: The success of the transformation depends on the commitment and support of leadership.
  • Financial Constraints: Implementing the recommendations may require significant financial investment.

8. Next Steps

  • Develop a Detailed Implementation Plan: Outline specific actions, timelines, and resources for each recommendation.
  • Establish Key Performance Indicators (KPIs): Track progress and measure the impact of the changes.
  • Communicate Regularly with Employees: Keep employees informed about the progress of the transformation and address their concerns.
  • Continuously Evaluate and Adapt: Monitor the effectiveness of the changes and make adjustments as needed.

By taking these steps, HKE can successfully navigate its transformation journey and emerge as a more agile, innovative, and employee-centric organization.

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Case Description

In October 2014, Hari Krishna Exports, a US$975 million Indian diamond manufacturing company, made international news when it gave 1,268 employees a generous performance incentive of approximately US$5,700. This was part of a radical loyalty program the company had started in 2011. However, with the market dynamics of the diamond industry constantly changing, giving such performance incentives on a yearly basis would be a great challenge. Price fluctuations at every step of the process-from procurement, to polishing, to the retail markets of the diamonds-created inherent risk in the industry. Intermediaries such as diamond polishers, in comparison to miners, had less control over the upstream channels of diamond procurement, which usually comprised exploration and the mining of diamonds. What would be the ultimate engagement level of the employees? Would such performance benefits for retaining talented employees be sustainable over the long run for an export house?

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