Harvard Case - InVenture: Building Credit Scoring Tools For The Base Of The Pyramid
"InVenture: Building Credit Scoring Tools For The Base Of The Pyramid" Harvard business case study is written by Abby Fifer Mandell, Megan Strawther, James Zhu. It deals with the challenges in the field of Social Enterprise. The case study is 19 page(s) long and it was first published on : Dec 1, 2015
At Fern Fort University, we recommend that InVenture adopt a hybrid organizational structure to maximize its social impact while ensuring financial sustainability. This structure will combine the strengths of both for-profit and non-profit models, allowing InVenture to leverage market forces for growth while remaining committed to its social mission.
2. Background
InVenture is a social enterprise focused on developing credit scoring tools for underserved populations in developing countries. Founded by a group of passionate individuals, InVenture aims to address the lack of access to financial services for the 'Base of the Pyramid' (BoP) markets. The case study highlights the challenges InVenture faces in balancing its social mission with financial viability, particularly in navigating the complex regulatory landscape and securing funding.
The main protagonists of the case study are:
- InVenture's founders: Driven by a strong social mission, they are committed to providing financial inclusion for the BoP.
- Potential investors: They are interested in InVenture's potential but require financial returns and a clear path to profitability.
- The BoP population: This group represents the target market for InVenture's services and is in dire need of access to credit.
3. Analysis of the Case Study
Strategic Framework: We will use the Social Impact Framework to analyze InVenture's situation, considering its social mission, financial sustainability, and impact on the BoP.
Social Mission: InVenture's mission is to empower the BoP by providing access to credit, ultimately contributing to poverty reduction and economic development. This aligns with the Sustainable Development Goals (SDGs), particularly SDG 1 (No Poverty) and SDG 10 (Reduced Inequalities).
Financial Sustainability: InVenture faces challenges in achieving financial sustainability due to the high cost of developing and deploying credit scoring tools, coupled with the limited revenue potential from the BoP market.
Impact on the BoP: InVenture's credit scoring tools have the potential to significantly impact the BoP by providing access to financial services, enabling entrepreneurship, and fostering economic growth. However, the impact needs to be measured and quantified to demonstrate its effectiveness.
Key Challenges:
- Regulatory Landscape: Navigating complex regulations in developing countries is a significant hurdle for InVenture.
- Funding: Securing sufficient funding to develop and scale its operations is crucial for InVenture's success.
- Market Penetration: Reaching and serving the BoP market effectively requires a tailored approach to marketing and distribution.
- Impact Measurement: Demonstrating the social impact of InVenture's services is essential for attracting investors and gaining legitimacy.
4. Recommendations
Hybrid Organizational Structure:
- InVenture Social Impact Foundation: A non-profit organization dedicated to promoting financial inclusion and supporting InVenture's social mission. This foundation will focus on advocacy, research, and impact measurement.
- InVenture Technologies: A for-profit company that develops and commercializes credit scoring tools. This company will focus on generating revenue and scaling operations.
Key Activities:
- Develop a robust impact measurement framework: This framework will quantify the social impact of InVenture's services, enabling the organization to demonstrate its value proposition to investors and stakeholders.
- Establish strategic partnerships: Collaborate with microfinance institutions, NGOs, and government agencies to expand reach and access to the BoP market.
- Develop a targeted marketing strategy: Tailor marketing efforts to the specific needs and characteristics of the BoP population.
- Explore innovative financing options: Consider impact investing, social impact bonds, and blended finance to attract investors committed to social impact.
- Engage in advocacy and policy dialogue: Work with policymakers to create a more enabling environment for financial inclusion in developing countries.
5. Basis of Recommendations
- Core Competencies and Mission Consistency: The hybrid structure aligns with InVenture's core competencies in technology development and its mission to promote financial inclusion.
- External Customers and Internal Clients: The structure caters to the needs of both investors seeking financial returns and the BoP population seeking access to credit.
- Competitors: The hybrid structure allows InVenture to compete effectively with traditional financial institutions while differentiating itself through its social mission.
- Attractiveness: The framework provides a clear path to financial sustainability while maximizing social impact, making InVenture an attractive investment opportunity for impact investors.
Assumptions:
- The BoP market will continue to grow and present a viable opportunity for InVenture's services.
- InVenture will be able to successfully develop and deploy its credit scoring tools.
- Impact investors will be interested in supporting InVenture's mission and business model.
6. Conclusion
By adopting a hybrid organizational structure, InVenture can leverage the strengths of both for-profit and non-profit models to achieve its social mission while ensuring financial sustainability. This approach will enable InVenture to scale its operations, reach a wider audience, and create a lasting impact on the lives of the BoP population.
7. Discussion
Alternatives:
- Remaining a purely non-profit organization: This would limit InVenture's growth potential and ability to attract investors.
- Becoming a purely for-profit company: This would compromise InVenture's social mission and potentially alienate stakeholders.
Risks:
- Regulatory challenges: Navigating complex regulations in developing countries could hinder InVenture's operations.
- Funding challenges: Securing sufficient funding for growth and expansion could be difficult.
- Impact measurement challenges: Quantifying the social impact of InVenture's services could be complex and time-consuming.
Key Assumptions:
- The BoP market will continue to grow and present a viable opportunity for InVenture's services.
- InVenture will be able to successfully develop and deploy its credit scoring tools.
- Impact investors will be interested in supporting InVenture's mission and business model.
8. Next Steps
Timeline:
- Year 1: Establish the hybrid organizational structure, develop the impact measurement framework, and secure initial funding.
- Year 2: Launch pilot programs in selected markets, build strategic partnerships, and refine marketing strategies.
- Year 3: Scale operations, expand into new markets, and demonstrate the social impact of InVenture's services.
Key Milestones:
- Secure funding from impact investors.
- Establish partnerships with microfinance institutions and NGOs.
- Launch pilot programs in target markets.
- Develop a comprehensive impact measurement framework.
- Achieve financial sustainability.
By following these recommendations and taking a strategic approach, InVenture can become a leading player in the field of financial inclusion for the BoP, creating a positive impact on millions of lives.
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Case Description
In 2011, Shivani Siroya founded InVenture, a social enterprise aimed to provide credit scores and accounting tools for individuals in emerging markets who traditionally lacked access to formal financial institutions. InVenture harnessed the power of mobile technology by collecting data points on its users to deliver real-time credit scores that would enable consumers to access more financial, social, and intellectual capital. The case revolves around the consideration of which product architecture and emerging markets InVenture should focus on: India or Kenya. Siroya and her team must determine which products and which market make the most sense in terms of its mission and the company's strategic growth.
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