Harvard Case - Hassina Sherjan
"Hassina Sherjan" Harvard business case study is written by Robert G. Eccles, George Serafeim, Philippa Eccles. It deals with the challenges in the field of Social Enterprise. The case study is 17 page(s) long and it was first published on : Sep 6, 2011
At Fern Fort University, we recommend that Hassina Sherjan prioritize building a sustainable and scalable social enterprise that leverages her expertise in healthcare and her passion for empowering women in rural Pakistan. This strategy should focus on creating a hybrid organization that combines the best elements of both for-profit and non-profit models, allowing for financial sustainability while maximizing social impact.
2. Background
Hassina Sherjan, a skilled nurse and dedicated social entrepreneur, faces a critical challenge: providing accessible and affordable healthcare to women in rural Pakistan. The case study highlights the dire situation of women in these communities, lacking access to basic healthcare services due to poverty, cultural barriers, and limited infrastructure. Sherjan's vision is to empower these women through healthcare and economic opportunities, but she needs to navigate the complexities of establishing a sustainable and impactful organization.
3. Analysis of the Case Study
This case study presents a compelling opportunity to explore the intersection of social entrepreneurship, healthcare, and women's empowerment in a developing country context. The analysis can be framed through the lens of Social Impact Measurement, focusing on the triple bottom line: people, planet, and profit.
Social Impact:
- Target Audience: Sherjan's target audience is women in rural Pakistan, a segment facing significant health disparities and limited access to healthcare. This presents a clear social need that her initiative aims to address.
- Impact Metrics: Sherjan needs to define specific and measurable social impact metrics to track the effectiveness of her interventions. These could include:
- Increased access to healthcare services: Number of women served, percentage increase in preventative care utilization, reduction in maternal mortality rates.
- Improved health outcomes: Reduction in specific diseases, increased immunization rates, improved nutrition levels.
- Economic empowerment: Number of women trained in healthcare or other income-generating activities, increased household income levels.
Environmental Sustainability:
- Resource Optimization: Sherjan's model should prioritize resource efficiency and minimize environmental impact. This could involve using sustainable materials, reducing waste generation, and promoting eco-friendly practices.
- Community Engagement: Engaging local communities in environmental conservation efforts can be a valuable strategy for long-term sustainability.
Financial Sustainability:
- Hybrid Business Model: Sherjan's organization should leverage a hybrid model that combines social purpose with financial viability. This could involve:
- Fee-for-service model: Charging for healthcare services, ensuring affordability for low-income women.
- Social enterprise activities: Generating revenue through income-generating activities, such as selling locally produced goods or providing training programs.
- Impact investing: Seeking investment from impact investors who prioritize social and environmental returns alongside financial returns.
- Financial Management: Developing a robust financial management system is crucial for ensuring transparency, accountability, and long-term sustainability.
4. Recommendations
Develop a Hybrid Social Enterprise Model: Sherjan should create a hybrid organization that combines the strengths of both for-profit and non-profit models. This will enable her to:
- Generate revenue: Through fee-for-service healthcare, social enterprise activities, and impact investments.
- Maximize social impact: By prioritizing the needs of the target community and ensuring accessibility to healthcare services.
- Ensure sustainability: By creating a financially viable model that can sustain its operations over the long term.
Implement a Strategic Planning Process: A comprehensive strategic plan is essential for guiding the organization's growth and development. This should include:
- Mission and Vision: Clearly defining the organization's purpose, goals, and values.
- Market Analysis: Identifying the target market, understanding their needs, and analyzing the competitive landscape.
- Service Offering: Developing a comprehensive healthcare package that addresses the specific needs of women in rural Pakistan.
- Financial Projections: Creating realistic financial projections to guide resource allocation and investment decisions.
Prioritize Community Engagement: Engaging local communities is crucial for building trust, understanding local needs, and ensuring the sustainability of the organization. This can be achieved through:
- Community Health Workers: Training local women as community health workers to provide outreach and education.
- Community Forums: Holding regular community forums to gather feedback, address concerns, and build consensus.
- Partnerships: Collaborating with local NGOs, government agencies, and other stakeholders to leverage resources and expertise.
Leverage Technology for Scalability: Technology can play a significant role in expanding the reach and impact of the organization. This could involve:
- Telemedicine: Utilizing telemedicine platforms to connect women in remote areas with healthcare professionals.
- Mobile Health (mHealth): Developing mobile applications for health education, appointment scheduling, and data collection.
- Digital Marketing: Using digital marketing channels to reach a wider audience and promote the organization's services.
Focus on Building a Strong Leadership Team: Sherjan needs to build a team with diverse skills and experience to support the organization's growth. This includes:
- Healthcare Professionals: Recruiting qualified nurses, doctors, and other healthcare professionals.
- Business Professionals: Hiring individuals with expertise in finance, marketing, and operations.
- Community Leaders: Involving local community leaders to ensure the organization's activities are aligned with local needs and values.
5. Basis of Recommendations
These recommendations are grounded in the following principles:
- Social Impact: The recommendations prioritize the social impact of the organization, focusing on improving the health and well-being of women in rural Pakistan.
- Financial Sustainability: The hybrid business model and strategic planning process aim to ensure the organization's financial viability and long-term sustainability.
- Community Engagement: The recommendations emphasize the importance of community engagement, ensuring that the organization's activities are aligned with local needs and values.
- Scalability: The focus on technology and building a strong leadership team aims to enable the organization to scale its operations and reach more women in need.
6. Conclusion
Hassina Sherjan has a compelling vision to empower women in rural Pakistan through healthcare and economic opportunities. By implementing a hybrid social enterprise model, prioritizing community engagement, and leveraging technology, she can create a sustainable and impactful organization that addresses the critical needs of this underserved population.
7. Discussion
Alternatives:
- Purely Non-Profit Model: This would rely on donations and grants, potentially limiting the organization's financial sustainability and ability to scale.
- Purely For-Profit Model: This could prioritize financial returns over social impact, potentially compromising the organization's mission.
Risks and Key Assumptions:
- Financial Viability: The success of the hybrid model depends on generating sufficient revenue to cover operating costs and achieve financial sustainability.
- Community Acceptance: The organization needs to build trust and acceptance within the community to ensure the success of its programs.
- Government Support: The organization may need to navigate complex government regulations and secure necessary permits and licenses.
8. Next Steps
- Develop a Detailed Strategic Plan: This should include a comprehensive market analysis, service offering, financial projections, and implementation plan.
- Secure Funding: This could involve seeking grants, impact investments, and exploring other funding sources.
- Build a Strong Team: Recruit qualified healthcare professionals, business professionals, and community leaders.
- Pilot Program: Launch a pilot program in a specific community to test the model and gather feedback.
- Scale Operations: Based on the success of the pilot program, gradually scale operations to reach more women in need.
By taking these steps, Hassina Sherjan can create a sustainable and impactful social enterprise that empowers women in rural Pakistan and contributes to a healthier and more equitable society.
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Case Description
Hassina Sherjan was born in Afghanistan but grew up and was educated in the United States. A trip to Afghanistan when she was an adult inspired her to move back to her home country with two missions. The first was to educate young women through a non-profit organization she started called Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom accessories. The mission of Boumi is to create jobs in Afghanistan, especially for women, based on traditional Afghani designs and using only locally grown cotton. Sherjan wants to grow Boumi so that it can be a substantial, if not major, funding source for Aid Afghanistan for Education. In order to grow Boumi, Sherjan must confront a number of challenges including funding, finding and managing skilled workers, and getting distribution for Boumi products in major markets such as Europe and the United States.
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