Harvard Case - Harvard Men's Soccer
"Harvard Men's Soccer" Harvard business case study is written by Alison Wood Brooks, Katherine Coffman. It deals with the challenges in the field of Negotiation. The case study is 18 page(s) long and it was first published on : Sep 15, 2017
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At Fern Fort University, we recommend a strategic approach to address the challenges facing the Harvard Men's Soccer program. This approach involves a multi-faceted strategy that focuses on enhancing the program's competitive edge, attracting and retaining top talent, and fostering a sustainable and successful future for the team.
2. Background
The Harvard Men's Soccer program, despite its rich history and tradition, faces several challenges: declining attendance, limited resources, increasing competition from other Ivy League schools, and a need to attract and retain top talent. The case study highlights the program's efforts to address these challenges, including the hiring of a new coach, the implementation of new training methods, and the development of a new marketing strategy.
The main protagonists of the case study are:
- Bob Scalise: The new head coach, tasked with revitalizing the program and improving its performance.
- The Harvard Athletics Department: Responsible for providing resources and support to the program.
- The Harvard Men's Soccer Team: The players who are directly impacted by the program's success or failure.
3. Analysis of the Case Study
To analyze the case study, we can utilize the Porter's Five Forces Framework to understand the competitive landscape of the Harvard Men's Soccer program:
- Threat of New Entrants: The threat of new entrants is low, as the Ivy League is a closed system with limited opportunities for new programs.
- Bargaining Power of Buyers: The bargaining power of buyers (students and fans) is relatively low, as they have limited alternatives for watching high-level college soccer.
- Bargaining Power of Suppliers: The bargaining power of suppliers (coaches, players, and equipment manufacturers) is moderate, as there is a competitive market for these resources.
- Threat of Substitute Products: The threat of substitute products is moderate, as fans can choose to watch other sports or entertainment options.
- Rivalry Among Existing Competitors: The rivalry among existing competitors is high, as other Ivy League schools are constantly striving to improve their soccer programs.
Additional Considerations:
- Financial constraints: The Harvard Athletics Department faces financial limitations, which impact the program's ability to invest in resources and attract top talent.
- Academic demands: Harvard students are highly academically driven, which can impact their commitment to the soccer program.
- Cultural factors: The Harvard culture emphasizes academics and tradition, which may not always align with the competitive demands of modern-day college soccer.
4. Recommendations
To address the challenges and capitalize on opportunities, we recommend the following actions:
1. Enhance Competitive Edge:
- Strategic Recruitment: Implement a targeted recruitment strategy focused on attracting top talent with a strong academic background and a passion for soccer. This can involve leveraging the Harvard brand, emphasizing the program's academic resources, and building relationships with high-performing youth soccer clubs.
- Advanced Training Methods: Adopt cutting-edge training methods and technology to improve player performance and tactical awareness. This could include incorporating data analytics, sports science, and personalized training programs.
- Strategic Partnerships: Explore strategic partnerships with professional soccer clubs or academies to provide access to advanced training, coaching, and scouting opportunities.
2. Enhance Fan Engagement:
- Marketing and Branding: Develop a comprehensive marketing strategy that highlights the program's history, tradition, and competitive spirit. This can involve creating engaging content, using social media effectively, and offering attractive ticket packages.
- Community Outreach: Engage with the local community through youth soccer clinics, community events, and partnerships with local organizations. This can foster a sense of ownership and support for the program.
- Game Day Experience: Enhance the game day experience by creating a vibrant and exciting atmosphere, offering food and beverage options, and incorporating interactive activities for fans.
3. Foster a Sustainable Future:
- Fundraising and Resource Allocation: Develop a comprehensive fundraising strategy to secure the financial resources needed to support the program's long-term growth. This could involve engaging alumni, corporate sponsors, and private donors.
- Organizational Structure: Review the program's organizational structure to ensure efficiency and effectiveness. This could involve streamlining decision-making processes, clarifying roles and responsibilities, and fostering a collaborative environment.
- Alumni Engagement: Develop a robust alumni engagement program to foster a sense of community, provide mentorship opportunities, and secure financial support.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with Harvard's mission of academic excellence and athletic achievement, while also fostering a sense of community and tradition.
- External customers and internal clients: The recommendations address the needs of external customers (fans) and internal clients (players and coaches) by enhancing the fan experience and providing a supportive environment for the team.
- Competitors: The recommendations aim to position the program competitively by attracting top talent, adopting advanced training methods, and developing a strong brand identity.
- Attractiveness - quantitative measures: The recommendations are expected to lead to increased attendance, improved team performance, and a stronger financial position for the program.
6. Conclusion
By implementing these recommendations, the Harvard Men's Soccer program can address its current challenges, enhance its competitive edge, and secure a sustainable and successful future. This approach requires a commitment to innovation, strategic planning, and a focus on building a strong community around the program.
7. Discussion
Alternative Options:
- Focusing solely on academics: This approach could prioritize academic performance over athletic achievement, potentially leading to a decline in the program's competitiveness.
- Investing heavily in facilities: While upgrading facilities is important, it may not be the most effective use of limited resources, especially if other areas, such as recruitment and training, are neglected.
Risks and Key Assumptions:
- Financial constraints: The program's success depends on securing adequate financial resources through fundraising and resource allocation.
- Competition: The competitive landscape of college soccer is constantly evolving, requiring the program to adapt and innovate to stay ahead.
- Player commitment: Balancing academic demands with athletic commitments can be challenging for Harvard students, potentially impacting player availability and performance.
8. Next Steps
- Develop a detailed implementation plan: This plan should outline specific actions, timelines, and resources required for each recommendation.
- Form a task force: A task force composed of key stakeholders, including coaches, administrators, alumni, and fans, can help oversee the implementation process and provide valuable input.
- Monitor progress and adjust strategy: Regularly evaluate the program's progress and make adjustments as needed to ensure the recommendations are effective and sustainable.
By taking these steps, the Harvard Men's Soccer program can embark on a journey towards a brighter future, filled with competitive success, passionate fans, and a legacy of excellence.
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Case Description
In the fall of 2016, the Crimson, Harvard's undergraduate newspaper, broke a story revealing that the 2012 Harvard Men's Soccer team had produced a sexually explicit "scouting report" about the Women's Soccer team. The story generated national headlines and thrust gender issues, and the University, into the media spotlight. In the following months, the breadth of this type of practice was revealed; the "scouting reports" had been an annual tradition of the Men's Soccer team, and the Cross Country team admitted to similar practices. This case follows the decision-making of Harvard administrators as they deal with the discovery of the scouting report. In addition to exploring leadership through crisis, the case challenges readers to explore the boundaries of appropriateness in how we think and talk about interpersonal attraction.
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