Harvard Case - Mending the Fractures: Creating a Multi-Stakeholder Framework for Building Shared Purpose in Unconventional Oil and Gas
"Mending the Fractures: Creating a Multi-Stakeholder Framework for Building Shared Purpose in Unconventional Oil and Gas" Harvard business case study is written by Jamie Jones, Peter Bryant, Charlotte Snyder. It deals with the challenges in the field of Negotiation. The case study is 11 page(s) long and it was first published on : Aug 20, 2018
At Fern Fort University, we recommend a multi-pronged approach to building shared purpose in the unconventional oil and gas industry, focusing on strategic alliances, corporate social responsibility, and transparent communication. This framework aims to address the concerns of diverse stakeholders, including local communities, environmental groups, and investors, while ensuring the long-term sustainability and profitability of the industry.
2. Background
This case study focuses on the unconventional oil and gas industry, specifically the development of shale gas in the Marcellus Shale region. The industry faces significant challenges, including environmental concerns, community resistance, and regulatory hurdles. The case presents the dilemma of balancing economic growth with environmental and social responsibility.
The main protagonists are:
- Energy companies: Seeking to extract and profit from shale gas resources.
- Local communities: Concerned about potential environmental impacts and economic benefits.
- Environmental groups: Advocating for sustainable practices and environmental protection.
- Government agencies: Responsible for regulating the industry and balancing competing interests.
3. Analysis of the Case Study
The case highlights the need for a multi-stakeholder approach to address the complex challenges faced by the unconventional oil and gas industry. This approach requires:
- Strategic alliances: Building partnerships between energy companies, communities, and environmental groups to find mutually beneficial solutions.
- Corporate social responsibility: Integrating environmental and social considerations into business practices to build trust and legitimacy.
- Transparent communication: Openly sharing information and engaging in constructive dialogue with stakeholders to address concerns and build consensus.
Framework for Analysis:
We can analyze the case using a framework of stakeholder engagement incorporating the following elements:
- Identifying stakeholders: Recognizing and understanding the diverse interests and perspectives of all stakeholders.
- Assessing stakeholder power and influence: Understanding the relative power dynamics and influence of each stakeholder group.
- Developing communication strategies: Tailoring communication approaches to effectively engage with each stakeholder group.
- Building trust and relationships: Fostering open communication, transparency, and mutual respect to build trust and collaborative relationships.
- Negotiating and resolving conflicts: Employing principled negotiation and integrative bargaining strategies to find win-win solutions and address conflicting interests.
4. Recommendations
1. Establish a Multi-Stakeholder Forum:
- Objective: Create a platform for open dialogue, information sharing, and collaborative decision-making.
- Composition: Include representatives from energy companies, local communities, environmental groups, government agencies, and other relevant stakeholders.
- Activities: Regular meetings, workshops, and public forums to discuss issues, share concerns, and develop solutions.
2. Implement a Comprehensive Corporate Social Responsibility Program:
- Objective: Demonstrate commitment to environmental protection, community development, and ethical business practices.
- Components: Environmental impact mitigation, community investment, workforce development, and ethical supply chain management.
- Metrics: Track progress and measure the impact of CSR initiatives through quantifiable metrics.
3. Foster Transparent Communication and Engagement:
- Objective: Build trust and understanding through open and honest communication.
- Strategies: Proactive information sharing, regular updates, community outreach programs, and responsive communication channels.
- Tools: Utilize social media, online platforms, and public forums to facilitate dialogue and engagement.
4. Leverage Technology and Analytics:
- Objective: Enhance decision-making and transparency through data-driven insights.
- Applications: Utilize technology and analytics for environmental monitoring, risk assessment, and performance tracking.
- Transparency: Share data and findings with stakeholders to promote accountability and trust.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with the core competencies of the unconventional oil and gas industry, such as resource extraction and technological innovation, while also promoting social and environmental responsibility.
- External customers and internal clients: The recommendations address the needs and concerns of diverse stakeholders, including local communities, environmental groups, investors, and employees.
- Competitors: The recommendations provide a competitive advantage by demonstrating a commitment to sustainability and social responsibility, attracting investors and customers who value ethical business practices.
- Attractiveness: The recommendations are attractive to stakeholders as they promote shared value creation and long-term sustainability.
6. Conclusion
By implementing a multi-stakeholder framework that prioritizes strategic alliances, corporate social responsibility, and transparent communication, the unconventional oil and gas industry can navigate the complex challenges it faces. This approach fosters trust, builds shared purpose, and ensures the long-term sustainability and profitability of the industry.
7. Discussion
Alternatives:
- Ignoring stakeholder concerns: This approach risks social unrest, regulatory backlash, and reputational damage.
- Focusing solely on economic growth: This approach ignores the long-term social and environmental costs of unsustainable practices.
Risks:
- Lack of stakeholder buy-in: Resistance from stakeholders can hinder implementation.
- Insufficient resources: Implementing a comprehensive framework requires significant investment.
- Changing regulatory landscape: Government policies and regulations can evolve, requiring adjustments to the framework.
Key Assumptions:
- Commitment from all stakeholders: Success requires a genuine commitment to collaboration and shared purpose.
- Effective communication and trust-building: Open dialogue and transparency are essential for building trust and resolving conflicts.
- Availability of resources and expertise: Implementing the framework requires adequate resources and expertise.
8. Next Steps
- Establish a multi-stakeholder forum within the next six months.
- Develop a comprehensive CSR program within the next year.
- Implement a transparent communication strategy within the next six months.
- Invest in technology and analytics to enhance decision-making and transparency within the next two years.
By taking these steps, the unconventional oil and gas industry can move towards a more sustainable and socially responsible future, building shared purpose and ensuring long-term success.
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Case Description
In the summer of 2014, a large energy company was poised to begin expanding its unconventional natural gas operations in northeastern British Columbia in the hopes of capitalizing on the Canadian province's determination to build a liquid natural gas industry. The company had secured mineral rights from the province but had not simultaneously pursued surface rights from a First Nation community that historically had used the land. When a seismic exploration team appeared on the tribe's traditional territory without consulting it, as was customary (and in some cases legally required), the company unwittingly ignited a firestorm of protest from both First Nation and non First Nation local citizens. Recognizing the importance of social acceptance both to operations and profitability, the company sent senior vice president Maria Paquet to participate in fireside discussions with tribal, regional government, and environmental leaders in the hopes of finding some common ground. Could these leaders arrive at sufficient trust and agreement to allow the company to move forward with its plans? Or would the company face gridlock, community blocking, or even financial peril? In a small-group role-playing exercise, students will step into the shoes of each of these stakeholders as they try to forge a path forward that is acceptable to all.
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