Free TWB: Alternative Paths to Creating Social Impact Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-10-03

Harvard Case - TWB: Alternative Paths to Creating Social Impact

"TWB: Alternative Paths to Creating Social Impact" Harvard business case study is written by Ronald Lau, Joseph Santana Fernandez. It deals with the challenges in the field of International Business. The case study is 16 page(s) long and it was first published on : Aug 20, 2018

At Fern Fort University, we recommend that TWB pursue a hybrid approach to creating social impact, leveraging its core competencies in manufacturing processes and international business to expand its reach and impact in emerging markets. This strategy involves a combination of organic growth through strategic partnerships and joint ventures, alongside targeted acquisitions of existing businesses with strong social impact potential. This approach will allow TWB to scale its operations efficiently, achieve greater impact, and mitigate risks associated with solely organic growth or rapid acquisitions.

2. Background

The case study focuses on TWB, a leading manufacturer of water filtration systems, seeking to expand its social impact beyond its existing philanthropic efforts. TWB faces the challenge of balancing its core business objectives with its desire to address the global water crisis. The main protagonists are the company's CEO, who is passionate about social impact, and the board of directors, who are concerned about the financial implications of expanding into new markets.

3. Analysis of the Case Study

This case study can be analyzed through the lens of Corporate Social Responsibility (CSR) and International Business Strategy.

CSR Framework:

  • Triple Bottom Line: TWB needs to consider the social, environmental, and economic impacts of its actions. The company's core competency in water filtration technology aligns with the social objective of providing clean water access.
  • Stakeholder Engagement: TWB needs to engage with various stakeholders including local communities, governments, NGOs, and investors to ensure alignment and maximize impact.
  • Transparency and Accountability: TWB needs to be transparent about its social impact initiatives and be accountable for the outcomes.

International Business Strategy Framework:

  • Global Market Entry Strategies: TWB needs to carefully evaluate various entry strategies for emerging markets, including exporting, foreign direct investment (FDI), joint ventures, and acquisitions.
  • Competitive Advantage: TWB needs to leverage its existing competitive advantages in manufacturing processes, innovation, and brand reputation to succeed in new markets.
  • Risk Management: TWB needs to identify and mitigate risks associated with entering new markets, including political instability, currency fluctuations, and cultural differences.

4. Recommendations

  1. Strategic Partnerships and Joint Ventures: TWB should prioritize partnerships with local NGOs, governments, and social enterprises in emerging markets. These partnerships will provide access to local expertise, market knowledge, and distribution networks. Joint ventures can be structured to share risks and rewards, promoting sustainable growth and impact.
  2. Targeted Acquisitions: TWB should identify and acquire existing businesses with strong social impact potential in emerging markets. This will allow TWB to rapidly expand its reach and impact, leveraging the acquired businesses' existing infrastructure and customer base.
  3. Develop a Social Impact Framework: TWB should develop a comprehensive framework for measuring and reporting its social impact. This framework should include clear objectives, metrics, and reporting mechanisms to ensure accountability and transparency.
  4. Invest in Local Capacity Building: TWB should invest in training and development programs for local communities, empowering them to maintain and operate water filtration systems. This will ensure long-term sustainability and create a positive ripple effect.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  1. Core Competencies and Consistency with Mission: TWB's core competency in water filtration technology aligns with its social mission of providing clean water access. The recommended approach leverages these strengths while expanding the company's impact.
  2. External Customers and Internal Clients: This strategy addresses the needs of both external customers (communities in need of clean water) and internal clients (employees who desire a socially responsible company).
  3. Competitors: TWB can leverage its strong brand reputation and established manufacturing processes to differentiate itself from competitors in emerging markets.
  4. Attractiveness: The hybrid approach offers a balanced approach to risk and reward. Partnerships and joint ventures allow for gradual expansion and learning, while strategic acquisitions provide faster growth and access to existing markets.

6. Conclusion

By pursuing a hybrid approach of organic growth through strategic partnerships and targeted acquisitions, TWB can effectively expand its social impact while remaining financially viable. This strategy allows the company to leverage its core competencies, address the needs of diverse stakeholders, and create a sustainable model for delivering clean water access to communities in need.

7. Discussion

Other alternatives not selected include:

  • Purely Organic Growth: This approach would be slower and more resource-intensive, potentially limiting TWB's impact in the short term.
  • Rapid Acquisitions: This approach carries higher risks, including integration challenges and potential cultural clashes.

Key assumptions of the recommendations include:

  • Political Stability: The success of this strategy depends on a relatively stable political environment in the target markets.
  • Availability of Suitable Partners and Acquisition Targets: Finding suitable partners and acquisition targets with strong social impact potential is crucial.
  • Funding Availability: TWB needs to secure sufficient funding to support its expansion efforts.

8. Next Steps

  1. Market Research: Conduct thorough research to identify suitable emerging markets, potential partners, and acquisition targets.
  2. Due Diligence: Conduct due diligence on potential partners and acquisition targets to assess their financial stability, social impact track record, and cultural alignment with TWB.
  3. Pilot Projects: Launch pilot projects in selected emerging markets to test the feasibility and effectiveness of the proposed strategy.
  4. Develop Social Impact Framework: Develop a comprehensive framework for measuring and reporting social impact, including clear objectives, metrics, and reporting mechanisms.
  5. Secure Funding: Secure funding from investors, philanthropic organizations, and government agencies to support the expansion efforts.

By taking these steps, TWB can effectively implement its hybrid strategy and achieve its ambitious goals of creating a positive social impact while ensuring its long-term sustainability.

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Case Description

Founder of Trade Without Borders (TWB), Joseph Fernandez, set up the organization purely for charitable purposes. TWB's mission is to extend trading services to non-government organizations (NGOs) in developing regions of the world. To execute the mission in a financially viable and sustainable manner, Joseph was thinking to establish a base of operations in Hong Kong, which was close to Chinese manufacturers of the products that were traded. A lot of questions came to Joseph's mind: what type of organization would TWB incorporate? And prior to this, what would be the strategy and daily operations of the proposed Hong Kong entity? How could TWB ensure the proposed operations would contribute to instead of hindering the primary social mission of the organization?

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