Harvard Case - BRAC
"BRAC" Harvard business case study is written by John A. Quelch, Nathalie Laidler. It deals with the challenges in the field of General Management. The case study is 27 page(s) long and it was first published on : Aug 5, 2003
At Fern Fort University, we recommend BRAC adopt a multi-pronged strategy focused on sustainable growth and impact. This strategy will leverage BRAC's existing strengths in microfinance, education, and healthcare while expanding into new areas like technology and digital services. This will involve a combination of organic growth, strategic partnerships, and targeted acquisitions to create a more resilient and adaptable organization capable of tackling the complex challenges of the 21st century.
2. Background
BRAC, a non-profit organization founded in Bangladesh, has become a global leader in development work. Its mission is to empower people living in poverty through a range of programs including microfinance, education, healthcare, and disaster relief. BRAC has achieved significant success in its core areas of operation, demonstrating a strong commitment to social impact. However, the organization faces challenges in scaling its operations, adapting to a rapidly changing world, and ensuring long-term sustainability.
The case study focuses on BRAC's decision to expand into new areas like technology and digital services. This expansion presents both opportunities and challenges for the organization.
3. Analysis of the Case Study
Strategic Analysis:
SWOT Analysis:
- Strengths: Strong brand reputation, extensive network, proven track record of success, deep understanding of target markets, commitment to social impact.
- Weaknesses: Limited experience in technology and digital services, potential for organizational inertia, resource constraints, complex governance structure.
- Opportunities: Growing demand for digital solutions in emerging markets, potential for leveraging technology to scale operations, partnerships with tech companies, expanding into new geographic markets.
- Threats: Competition from established tech companies, changing regulatory landscape, potential for technological disruption, challenges in adapting to a rapidly evolving digital environment.
Porter's Five Forces:
- Threat of new entrants: High, due to the low barriers to entry in the digital services sector.
- Bargaining power of buyers: Moderate, as customers have a wide range of options available.
- Bargaining power of suppliers: Moderate, as BRAC will need to rely on technology partners and suppliers.
- Threat of substitutes: High, as digital services are constantly evolving and new solutions are emerging.
- Competitive rivalry: High, as BRAC will face competition from both established tech companies and other development organizations.
Financial Analysis:
- BRAC's financial performance is strong, with a solid track record of revenue generation and resource mobilization. However, the organization faces challenges in securing long-term funding and needs to develop a sustainable financial model for its new ventures.
Marketing Analysis:
- BRAC has a strong brand reputation and a loyal customer base. However, the organization needs to develop a new marketing strategy to reach a wider audience and attract new customers in the digital space.
Operational Analysis:
- BRAC's operational model is based on a decentralized structure with a strong focus on local communities. This model has been successful in the past, but the organization needs to adapt its operations to the demands of the digital age.
4. Recommendations
- Develop a Digital Strategy: BRAC should develop a comprehensive digital strategy that outlines its goals, target markets, and key initiatives. This strategy should be aligned with the organization's overall mission and values.
- Invest in Technology and Talent: BRAC needs to invest in building a strong technology infrastructure and recruiting talented individuals with expertise in digital services. This investment will enable the organization to develop and deliver innovative solutions.
- Form Strategic Partnerships: BRAC should seek out strategic partnerships with technology companies, development organizations, and other stakeholders to leverage their expertise and resources. This will help the organization expand its reach and access new markets.
- Adopt Agile Management Practices: BRAC should adopt agile management practices to accelerate innovation and adapt to changing market conditions. This will allow the organization to develop and launch new products and services more quickly.
- Focus on Customer Experience: BRAC needs to prioritize customer experience in its digital offerings. This means providing user-friendly interfaces, personalized services, and responsive support.
- Develop a Sustainable Financial Model: BRAC needs to develop a sustainable financial model for its new ventures. This model should be based on a combination of revenue generation, grant funding, and impact investing.
- Strengthen Corporate Governance: BRAC should strengthen its corporate governance practices to ensure transparency, accountability, and ethical decision-making. This is particularly important as the organization expands into new areas.
- Embrace Diversity and Inclusion: BRAC should promote diversity and inclusion in its workforce and leadership. This will help the organization attract and retain top talent and develop innovative solutions that meet the needs of a diverse customer base.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of BRAC's strengths, weaknesses, opportunities, and threats. They are also consistent with the organization's mission and values, and they take into account the needs of its stakeholders, including customers, employees, and the communities it serves.
Key Assumptions:
- The demand for digital services in emerging markets will continue to grow.
- BRAC will be able to attract and retain talented individuals with expertise in technology and digital services.
- BRAC will be able to secure funding for its new ventures.
- BRAC will be able to adapt its operational model to the demands of the digital age.
6. Conclusion
BRAC has a unique opportunity to leverage its expertise and resources to create a more sustainable and impactful future. By embracing innovation, building strategic partnerships, and adapting to the changing world, BRAC can continue to empower people living in poverty and make a lasting difference in the lives of millions.
7. Discussion
Alternatives:
- Maintain the status quo: BRAC could choose to focus on its core areas of operation and avoid expanding into new areas. However, this would limit the organization's growth potential and could lead to a decline in its relevance in the long term.
- Focus solely on organic growth: BRAC could choose to focus on organic growth within its existing areas of operation. However, this would be a slower and more challenging path to achieving its goals.
Risks:
- Technological disruption: The rapid pace of technological change could make BRAC's investments in technology obsolete.
- Competition: BRAC will face competition from established tech companies and other development organizations.
- Regulatory challenges: The regulatory landscape for digital services is constantly evolving, and BRAC may face challenges in complying with new regulations.
Key Assumptions:
- The demand for digital services in emerging markets will continue to grow.
- BRAC will be able to attract and retain talented individuals with expertise in technology and digital services.
- BRAC will be able to secure funding for its new ventures.
- BRAC will be able to adapt its operational model to the demands of the digital age.
8. Next Steps
- Develop a detailed digital strategy: This should be completed within 6 months.
- Recruit key personnel: This should be completed within 12 months.
- Launch pilot projects: This should be completed within 18 months.
- Evaluate results and make adjustments: This should be an ongoing process.
By taking these steps, BRAC can position itself for continued success in the years to come.
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Case Description
BRAC is the world's largest NGO and has over the past 20 years experienced tremendous rates of growth. The case looks at diversity within the organization and the aspects of management that have made the organization so successful.
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