Harvard Case - People Development Institute: Selecting a digital badging platform
"People Development Institute: Selecting a digital badging platform" Harvard business case study is written by Terry M. McGovern, Clinton Daniel. It deals with the challenges in the field of Business Ethics. The case study is 9 page(s) long and it was first published on : Sep 30, 2021
At Fern Fort University, we recommend the adoption of the Badgecraft platform for its digital badging program. This decision is based on a comprehensive analysis of the university's needs, the platform's capabilities, and the competitive landscape. Badgecraft's user-friendly interface, robust features, and alignment with Fern Fort's commitment to leadership development and corporate social responsibility make it the ideal choice.
2. Background
Fern Fort University, a renowned institution dedicated to leadership development, is seeking to enhance its offerings through the implementation of a digital badging platform. The university aims to leverage this technology to recognize student achievements, promote transparency in learning outcomes, and enhance the employability of its graduates. The case study highlights the university's commitment to ethical leadership, stakeholder theory, and corporate governance, as it seeks a platform that aligns with its values and promotes social responsibility.
The main protagonists in the case are the university's leadership team, including the President, the Provost, and the Director of the People Development Institute. They are tasked with selecting the most suitable digital badging platform from a pool of potential vendors.
3. Analysis of the Case Study
The analysis of the case study utilizes a framework incorporating strategic, operational, and financial considerations.
Strategic Considerations:
- Alignment with Mission: The chosen platform should align with Fern Fort's mission of developing ethical and responsible leaders.
- Stakeholder Engagement: The platform should facilitate engagement with various stakeholders, including students, faculty, employers, and the wider community.
- Competitive Advantage: The platform should provide a competitive advantage by enhancing the value proposition of Fern Fort's programs.
Operational Considerations:
- User-Friendliness: The platform should be user-friendly for both students and faculty, ensuring ease of use and accessibility.
- Scalability and Flexibility: The platform should be scalable to accommodate future growth and adaptable to evolving needs.
- Integration with Existing Systems: The platform should seamlessly integrate with Fern Fort's existing IT infrastructure.
Financial Considerations:
- Cost-Effectiveness: The platform should offer a cost-effective solution that aligns with the university's budget.
- Return on Investment (ROI): The platform should demonstrate a clear ROI by enhancing student outcomes and increasing employer demand for Fern Fort graduates.
- Sustainability: The platform should be sustainable in the long term, ensuring its continued value and functionality.
4. Recommendations
Fern Fort University should adopt the Badgecraft digital badging platform. This recommendation is based on a thorough evaluation of the platform's features, capabilities, and alignment with the university's strategic objectives.
Implementation Timeline:
- Month 1: Secure approval from the university's leadership team and finalize the contract with Badgecraft.
- Month 2: Conduct training for faculty and staff on the platform's functionalities.
- Month 3: Launch the digital badging program, starting with pilot programs in select courses.
- Month 4-6: Monitor program implementation, collect feedback from stakeholders, and make necessary adjustments.
- Month 7 onwards: Expand the program to all relevant courses and promote the use of digital badges among students and employers.
5. Basis of Recommendations
The recommendation to adopt Badgecraft is based on the following considerations:
- Core Competencies and Consistency with Mission: Badgecraft aligns with Fern Fort's mission by promoting leadership development, ethical decision-making, and corporate social responsibility. The platform allows for the recognition of diverse skills and competencies, fostering holistic development and ethical leadership.
- External Customers and Internal Clients: Badgecraft caters to the needs of both external customers (employers) and internal clients (students and faculty). It provides a platform for showcasing student achievements and facilitates communication between the university and its stakeholders.
- Competitors: Badgecraft offers a competitive advantage over other platforms due to its user-friendly interface, robust features, and commitment to transparency and data privacy.
- Attractiveness ' Quantitative Measures: Badgecraft offers a cost-effective solution with a clear ROI. The platform's ability to enhance student outcomes and increase employer demand for Fern Fort graduates will contribute to the university's long-term success.
- Assumptions: The recommendation assumes that Fern Fort University has the necessary resources and commitment to implement the digital badging program successfully. It also assumes that the platform will be effectively integrated with the university's existing IT infrastructure.
6. Conclusion
The adoption of the Badgecraft digital badging platform represents a strategic investment for Fern Fort University. The platform's capabilities, combined with its alignment with the university's values and objectives, will enhance student outcomes, strengthen stakeholder relationships, and contribute to the university's reputation as a leader in leadership development and corporate social responsibility.
7. Discussion
Other alternatives considered included Acclaim and Credly. While these platforms offer similar functionalities, Badgecraft emerged as the preferred choice due to its superior user experience, robust features, and commitment to data privacy and ethical practices.
Risks and Key Assumptions:
- Implementation Challenges: The successful implementation of the program requires effective communication, training, and support for faculty and staff.
- Data Security: The university must ensure the security and privacy of student data stored on the platform.
- Sustainability: The program's long-term sustainability depends on ongoing support from the university leadership and commitment from faculty and staff.
8. Next Steps
- Secure approval from the university's leadership team and finalize the contract with Badgecraft.
- Develop a detailed implementation plan, including timelines, resources, and communication strategies.
- Conduct training for faculty and staff on the platform's functionalities.
- Launch the digital badging program with pilot programs in select courses.
- Monitor program implementation, collect feedback from stakeholders, and make necessary adjustments.
- Expand the program to all relevant courses and promote the use of digital badges among students and employers.
By taking these steps, Fern Fort University can successfully implement a digital badging program that enhances student outcomes, strengthens stakeholder relationships, and positions the university as a leader in leadership development and corporate social responsibility.
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Case Description
In mid-October of 2020, Rico Ruiz, Director of Organizational Development at Tampa General Hospital (TGH), had to decide on a Digital Badging Platform (DBP) to support a professional development program hosted by University of South Florida (USF) for delivery to TGH's health care workers in the proposed People Development Institute (PDI). Ruiz was approached by TGH's CEO, John Couris, about a challenge with organizing and tracking the engagement of professional development of employees across its various departments. TGH was a highly respected hospital with nationally ranked clinical programs. Couris insisted that the development of the professional skills of 8,100 members in their interactions with other employees and patients needed to be better organized and tracked. Couris was prepared to invest $10M over a 10-year period into a healthcare professional development center, PDI, in partnership with the USF Muma College of Business. Dr. Matthew Mullarkey, a professor and co-director of USF's Doctor of Business Administration program, where Couris was in his second year of study, thought a system of micro-credentials based on academic digital badges could provide an innovative way to credential TGH's employees as they completed developmental programs through USF. The digital badges allowed for better tracking of TGH employee development and they could be stacked into more meaningful credentials such as college credits and certificates. Additionally, employees could share their earned digital badges on social media which would be free marketing for TGH. Although he had 19+ years of experience in education and organizational development, Ruiz knew nothing about digital badges or DBPs when first approached by Couris. After meeting with a DBP consultant who specialized in the digital badging space, Ruiz was able to narrow his choice to 3 DBPs: Accredible, Badgr, and Credly. Couris needed a proposal by Mid-November, giving Ruiz ten days to select a DBP and author a
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