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Harvard Case - Uncharted Play (A)

"Uncharted Play (A)" Harvard business case study is written by Shikhar Ghosh, Ali Huberlie. It deals with the challenges in the field of Entrepreneurship. The case study is 10 page(s) long and it was first published on : Jul 15, 2015

At Fern Fort University, we recommend that Uncharted Play pursue a strategic partnership with a reputable asset management firm. This partnership will provide Uncharted Play with the necessary financial resources and expertise to scale its operations, expand into new markets, and ultimately achieve its goal of becoming a leading provider of educational toys.

2. Background

Uncharted Play is a social enterprise that develops educational toys for children in developing countries. The company?s flagship product, the ?Soccerball,? is a soccer ball that doubles as a water filtration system. Uncharted Play faces the challenge of scaling its operations to meet the growing demand for its products while ensuring financial sustainability. The company is considering various options, including seeking venture capital funding, pursuing a strategic partnership, or going public through an IPO.

The main protagonists of the case study are:

  • Jessica Matthews: Founder and CEO of Uncharted Play, passionate about using technology to address social issues.
  • Chris Lue: A seasoned investor with a strong track record in social impact investing.
  • The Uncharted Play team: Dedicated to developing innovative educational toys and making a positive impact on the world.

3. Analysis of the Case Study

This case study can be analyzed through the lens of strategic management and financial analysis.

Strategic Analysis:

  • Mission and Vision: Uncharted Play?s mission is to create educational toys that empower children in developing countries. The company?s vision is to become a leading provider of innovative and impactful toys.
  • Competitive Advantage: Uncharted Play?s unique selling proposition is its dual-purpose product design, combining play with educational and social impact. This creates a strong competitive advantage in the market.
  • Growth Strategy: Uncharted Play needs to expand its product portfolio, target new markets, and increase production capacity to achieve sustainable growth.

Financial Analysis:

  • Financial Performance: Uncharted Play has a strong track record of revenue growth, but its profitability is limited due to high production costs and limited access to capital.
  • Capital Structure: The company relies heavily on equity financing, which limits its ability to scale operations without diluting ownership.
  • Financial Needs: Uncharted Play requires significant capital investment to expand production, develop new products, and enter new markets.

4. Recommendations

Uncharted Play should pursue a strategic partnership with a reputable asset management firm. This partnership should be structured to provide the following benefits:

  • Financial Resources: The asset management firm will provide Uncharted Play with the necessary capital investment to expand its operations and achieve its growth objectives.
  • Expertise and Guidance: The asset management firm will offer strategic guidance and operational expertise in areas such as financial management, risk management, international business, and marketing.
  • Market Access: The asset management firm will leverage its network and expertise to help Uncharted Play expand into new markets and reach a wider customer base.

5. Basis of Recommendations

This recommendation considers the following factors:

  • Core Competencies and Consistency with Mission: The partnership aligns with Uncharted Play?s mission to create educational toys and its core competency in product design and innovation.
  • External Customers and Internal Clients: The partnership will benefit both Uncharted Play?s customers (children in developing countries) and its internal stakeholders (employees and investors).
  • Competitors: The partnership will help Uncharted Play stay ahead of its competitors by providing access to resources and expertise.
  • Attractiveness ? Quantitative Measures: The partnership will provide Uncharted Play with the necessary capital to achieve its growth objectives and improve its financial performance.

Assumptions:

  • The asset management firm selected will be a reputable and experienced partner with a strong track record in social impact investing.
  • The partnership agreement will be structured to protect Uncharted Play?s mission and values.
  • Uncharted Play will be able to leverage the partnership to achieve its growth objectives and expand its impact.

6. Conclusion

A strategic partnership with a reputable asset management firm is the most viable option for Uncharted Play to achieve its growth objectives and make a lasting impact on the world. This partnership will provide the company with the necessary financial resources, expertise, and market access to scale its operations and reach a wider audience.

7. Discussion

Other alternatives considered include:

  • Venture Capital Funding: This option could provide Uncharted Play with the necessary capital, but it could also lead to a loss of control and potential conflicts with investors.
  • IPO: This option would provide Uncharted Play with access to public markets, but it would require significant regulatory compliance and could expose the company to market volatility.

Risks and Key Assumptions:

  • The partnership could lead to a loss of control over Uncharted Play?s operations.
  • The asset management firm may not be fully committed to Uncharted Play?s social mission.
  • The partnership could create conflicts of interest.

8. Next Steps

  • Identify and evaluate potential asset management partners.
  • Negotiate a partnership agreement that aligns with Uncharted Play?s mission and values.
  • Develop a comprehensive growth strategy for the partnership.
  • Implement the partnership and monitor its progress.

This strategic partnership will position Uncharted Play for long-term success and enable it to achieve its vision of becoming a leading provider of educational toys that empower children in developing countries.

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