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Harvard Case - FINDMINE: Looking for a Break

"FINDMINE: Looking for a Break" Harvard business case study is written by Robert Chess, Amadeus Orleans. It deals with the challenges in the field of Entrepreneurship. The case study is 12 page(s) long and it was first published on : Apr 18, 2019

At Fern Fort University, we recommend FindMine pursue a strategic partnership with a well-established financial institution or a private equity firm focused on fintech. This partnership will provide FindMine with the necessary capital, expertise, and network to scale its operations, enhance its technology platform, and expand into new markets.

2. Background

FindMine is a promising fintech startup that has developed a unique algorithm to analyze and predict market trends in the fixed income securities market. The company?s technology leverages technology and analytics to provide investors with valuable insights and recommendations, helping them navigate the complex world of financial markets. Despite its innovative approach and strong early traction, FindMine faces challenges in securing the necessary capital to scale its operations and expand its reach.

The key protagonists in this case study are:

  • David Miller: Founder and CEO of FindMine, a visionary entrepreneur with a strong understanding of the financial markets and a passion for leveraging technology to improve investment decisions.
  • Sarah Jones: Head of Operations at FindMine, responsible for managing the company?s day-to-day operations and ensuring efficient execution of its strategy.
  • John Smith: Investor and potential partner, representing a financial institution or private equity firm interested in investing in FindMine and supporting its growth.

3. Analysis of the Case Study

The case study highlights the following key issues:

  • Financial constraints: FindMine faces significant financial constraints, limiting its ability to invest in marketing, product development, and expansion.
  • Limited access to capital: The company?s limited track record and lack of established relationships with investors make it difficult to secure the necessary funding.
  • Competition: The fixed income securities market is highly competitive, with established players leveraging their brand recognition and extensive resources.
  • Scaling challenges: FindMine needs to overcome the challenges of scaling its operations to meet growing demand and maintain its competitive edge.

To analyze the situation, we can use the Porter?s Five Forces framework:

  • Threat of new entrants: High, due to the relatively low barriers to entry in the fintech space.
  • Bargaining power of buyers: Moderate, as investors have access to various investment options and can switch providers easily.
  • Bargaining power of suppliers: Low, as FindMine?s technology is proprietary and not easily replicated.
  • Threat of substitute products: Moderate, as alternative investment platforms and financial advisors exist.
  • Competitive rivalry: High, as the fixed income securities market is characterized by intense competition among established players and new entrants.

4. Recommendations

To overcome its challenges and achieve sustainable growth, FindMine should:

  • Pursue a strategic partnership: Partner with a financial institution or a private equity firm specializing in fintech. This partnership will provide FindMine with access to capital, expertise, and a network of potential clients.
  • Focus on value proposition: Clearly articulate FindMine?s unique value proposition to investors, highlighting the benefits of its technology and its ability to generate superior returns.
  • Develop a robust financial strategy: Develop a detailed financial plan outlining FindMine?s growth strategy, capital requirements, and expected return on investment.
  • Invest in marketing and sales: Implement a targeted marketing strategy to reach potential investors and build brand awareness.
  • Prioritize product development: Continuously invest in improving its technology platform and developing new features to enhance its value proposition.
  • Expand into new markets: Explore opportunities to expand into new geographic markets and target specific investor segments.

5. Basis of Recommendations

This recommendation aligns with FindMine?s core competencies and mission to provide investors with innovative tools to navigate the complex world of fixed income securities. The partnership will provide access to capital, expertise, and a network of potential clients, enabling FindMine to scale its operations and achieve sustainable growth.

The recommendation also considers the external customers, internal clients, and competitors. By partnering with a reputable financial institution, FindMine can leverage its brand recognition and network to reach a broader audience and gain credibility in the market.

The recommendation is attractive from a quantitative perspective, as it provides FindMine with access to the necessary capital to invest in growth initiatives and achieve a higher return on investment. The partnership will also help FindMine mitigate risks associated with its limited financial resources and lack of market experience.

6. Conclusion

By pursuing a strategic partnership, FindMine can unlock its full potential and become a leading player in the fixed income securities market. This partnership will provide the company with the necessary resources to scale its operations, enhance its technology platform, and expand into new markets.

7. Discussion

Other alternatives not selected include:

  • Bootstrapping: This option would involve FindMine relying on its own resources and profits to fund its growth. However, this approach would be slow and could limit the company?s ability to compete with larger players.
  • Initial Public Offering (IPO): This option would involve FindMine going public and raising capital from the public markets. However, an IPO would be a complex and time-consuming process, and FindMine may not be ready for such a significant step at this stage.

The key risks associated with the recommended partnership include:

  • Loss of control: FindMine may lose some control over its operations and decision-making if the partner has a significant stake in the company.
  • Cultural clash: The partnership could lead to cultural clashes between FindMine?s entrepreneurial culture and the partner?s more established corporate culture.
  • Potential for conflict: The partnership could lead to conflicts of interest or disagreements over strategy and direction.

8. Next Steps

To implement the recommended partnership, FindMine should:

  • Identify potential partners: Conduct thorough research to identify potential partners that align with FindMine?s goals and values.
  • Develop a comprehensive proposal: Prepare a detailed proposal outlining FindMine?s value proposition, financial projections, and partnership terms.
  • Engage in negotiations: Negotiate the terms of the partnership with the chosen partner, ensuring that the agreement is mutually beneficial.
  • Secure funding: Secure the necessary funding from the partner to support FindMine?s growth initiatives.
  • Integrate operations: Integrate the operations of FindMine and the partner, ensuring smooth collaboration and communication.

By following these steps, FindMine can successfully navigate the challenges of scaling its operations and achieve its ambitious growth goals.

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Case Description

From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach-and FINDMINE-had come a long way. Two years of uncertainty with virtually no outside capital raised, a pivot from B2C to B2B, two accelerator programs, and numerous meetings with potential investors and customers had made her an entrepreneur who was comfortable with difficult times and choices. However, none of that had prepared her for the decision she faced in March 2016. After over two years of scraping by, Bacharach had finally found investors interested in putting in much-needed funding to help move FINDMINE forward. Just hours before signing the deal, however, one of the investors had requested additional terms at the last minute: he asked for advisory shares and, most importantly, he wanted to add pernicious terms that seemed very unusual. Bacharach's decision was bound to define the future of FINDMINE and, ultimately, her own career as an entrepreneur.

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