Harvard Case - Crystal Lagoons: Fernando Fischmann's Journey to Invent the Perfect Lagoon
"Crystal Lagoons: Fernando Fischmann's Journey to Invent the Perfect Lagoon" Harvard business case study is written by Jay Rao, Fernando Gaete, Natalia Moncada. It deals with the challenges in the field of Entrepreneurship. The case study is 7 page(s) long and it was first published on : Mar 1, 2018
At Fern Fort University, we recommend Crystal Lagoons pursue a strategic growth plan focused on expanding its global footprint through strategic partnerships, leveraging its innovative technology to enter new markets, and exploring alternative financing options to fuel its expansion. This strategy should be underpinned by a robust financial analysis, risk management framework, and a commitment to environmental sustainability.
2. Background
Crystal Lagoons, founded by Fernando Fischmann, revolutionized the water recreation industry by developing a patented technology for creating large, crystal-clear lagoons using significantly less water and energy than traditional methods. The company?s innovative approach has garnered global attention, leading to numerous projects worldwide.
The case study focuses on Crystal Lagoons? journey from a start-up to a global player, highlighting the challenges and opportunities faced by the company. The key protagonists are Fernando Fischmann, the visionary entrepreneur, and the team at Crystal Lagoons, who have worked tirelessly to bring his vision to life.
3. Analysis of the Case Study
The case study can be analyzed through the lens of several frameworks:
a. Strategic Framework:
- Competitive Advantage: Crystal Lagoons? core competency lies in its proprietary technology that offers a unique value proposition: creating beautiful, sustainable, and cost-effective lagoons. This provides a significant competitive advantage in the leisure and hospitality industry.
- Market Analysis: The global demand for water recreation is growing, particularly in emerging markets. Crystal Lagoons? technology has the potential to cater to this demand, offering a solution that is both environmentally friendly and commercially viable.
- Growth Strategy: Crystal Lagoons can leverage its technology to expand into new markets, including residential developments, theme parks, and even desalination projects. This expansion requires a strategic approach to identify the most promising opportunities and develop tailored solutions for each market.
b. Financial Framework:
- Financial Analysis: Crystal Lagoons? financial performance has been impressive, with significant growth in revenue and profitability. However, the company faces challenges in securing funding for large-scale projects, particularly in emerging markets.
- Capital Budgeting: Crystal Lagoons needs to carefully evaluate potential projects, considering factors like project size, return on investment (ROI), and the cost of capital. This requires sophisticated financial modeling and a robust capital budgeting process.
- Risk Management: Crystal Lagoons operates in a complex and dynamic environment, facing risks like regulatory hurdles, environmental concerns, and competition. A comprehensive risk management framework is crucial to mitigate these risks and ensure the company?s long-term sustainability.
c. Operational Framework:
- Operations Strategy: Crystal Lagoons needs to optimize its operations to ensure efficient construction and maintenance of its lagoons. This requires a focus on technology and analytics, activity-based costing, and continuous improvement initiatives.
- Partnerships: Crystal Lagoons can leverage partnerships with developers, investors, and technology providers to enhance its market reach and operational efficiency. These partnerships should be carefully structured to align with the company?s strategic objectives.
- Environmental Sustainability: Crystal Lagoons? commitment to environmental sustainability is a key differentiator. The company needs to actively promote its green credentials and engage in initiatives that demonstrate its commitment to responsible practices.
4. Recommendations
To achieve sustainable growth and capitalize on its market potential, Crystal Lagoons should implement the following recommendations:
a. Strategic Partnerships:
- Strategic Alliances: Crystal Lagoons should actively seek partnerships with developers, investors, and technology providers in key markets. These partnerships can provide access to capital, expertise, and market insights, accelerating the company?s expansion.
- Joint Ventures: Joint ventures with local companies can facilitate market entry and navigate regulatory hurdles in emerging markets. This approach allows Crystal Lagoons to share risks and rewards with local partners.
b. Market Expansion:
- Emerging Markets: Crystal Lagoons should focus on expanding into emerging markets with high growth potential, such as the Middle East, Asia, and Latin America. These markets offer significant opportunities for large-scale projects, particularly in the tourism and hospitality sectors.
- Diversification: Crystal Lagoons should explore new applications for its technology, beyond traditional leisure and hospitality projects. This could include residential developments, theme parks, and even desalination projects, expanding the company?s market reach and revenue streams.
c. Financial Strategy:
- Alternative Financing: Crystal Lagoons should explore alternative financing options, including private equity, debt financing, and public offerings (IPOs). This will provide the necessary capital to fund large-scale projects and accelerate its growth.
- Financial Management: Crystal Lagoons should implement a robust financial management system, including financial forecasting, cash flow management, and risk assessment. This will ensure the company?s financial stability and provide a solid foundation for future growth.
d. Environmental Sustainability:
- Green Initiatives: Crystal Lagoons should continue to invest in research and development to further enhance its technology?s environmental sustainability. This includes exploring new materials, reducing energy consumption, and minimizing water usage.
- Public Awareness: Crystal Lagoons should actively promote its environmental credentials through public relations campaigns, showcasing its commitment to responsible practices and contributing to a sustainable future.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies: The recommendations align with Crystal Lagoons? core competency in its innovative technology, leveraging its unique value proposition to expand into new markets.
- External Customers: The recommendations address the needs of both external customers, such as developers and investors, and internal clients, such as the company?s employees and shareholders.
- Competitors: The recommendations position Crystal Lagoons to stay ahead of its competitors by focusing on innovation, strategic partnerships, and market expansion.
- Attractiveness: The recommendations are supported by quantitative measures, such as the potential for high ROI, strong cash flow, and increased shareholder value.
6. Conclusion
Crystal Lagoons has the potential to become a global leader in the water recreation industry. By pursuing a strategic growth plan focused on expansion, innovation, and sustainability, the company can capitalize on its unique technology and achieve its full potential.
7. Discussion
Alternative strategies include focusing solely on organic growth, relying on traditional financing methods, or neglecting environmental sustainability. However, these options carry significant risks and may limit the company?s long-term success.
Key assumptions underlying these recommendations include the continued growth of the water recreation market, the availability of capital, and the company?s ability to successfully navigate regulatory hurdles and environmental concerns.
8. Next Steps
Crystal Lagoons should implement the following next steps to realize its growth potential:
- Develop a detailed strategic plan: This plan should outline the company?s vision, goals, and key initiatives for the next 3-5 years.
- Establish a dedicated team: This team should be responsible for implementing the strategic plan, including market research, partnership development, and financial management.
- Secure funding: Crystal Lagoons should actively seek funding from various sources, including private equity, debt financing, and potentially an IPO.
- Monitor progress: The company should regularly monitor its progress towards its strategic goals and make adjustments as needed.
By taking these steps, Crystal Lagoons can position itself for continued success and become a global leader in the water recreation industry.
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Case Description
Crystal Lagoons has developed a pioneering, innovative, and environmentally sustainable technology that has been patented worldwide, which allows crystal clear lagoons of unlimited sizes to be built and maintained at very low costs anywhere in the world, using minimal amount of chemicals and energy. This case describes the early journey of the founder and inventor Fernando Fischmann. It is a tale of the challenges that Mr. Fischmann had to overcome over a 7-year period that resulted in the first ever crystal lagoon.
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