Harvard Case - Project Impact: The Affordable Hearing Aid Project
"Project Impact: The Affordable Hearing Aid Project" Harvard business case study is written by Erika Cordes, Johanna Mair. It deals with the challenges in the field of Social Enterprise. The case study is 24 page(s) long and it was first published on : Dec 15, 2004
At Fern Fort University, we recommend that Project Impact adopt a hybrid organizational structure combining elements of a social enterprise and a non-profit organization. This will allow them to leverage the strengths of both models to achieve their mission of providing affordable hearing aids to underserved populations.
2. Background
The case study focuses on Project Impact, a non-profit organization founded by a group of students at Fern Fort University. Project Impact aims to address the global hearing loss epidemic by developing and distributing affordable hearing aids to individuals in developing countries. The organization faces several challenges, including limited funding, scaling up operations, and navigating complex regulatory environments.
The main protagonists of the case study are the founders of Project Impact, who are passionate about their mission but lack experience in managing a large-scale social enterprise.
3. Analysis of the Case Study
Project Impact's success hinges on its ability to navigate the complex landscape of social entrepreneurship. To analyze the case, we can use the following frameworks:
- Social Enterprise Framework: This framework highlights the key elements of a successful social enterprise, including:
- Mission and Impact: Project Impact's mission to provide affordable hearing aids is aligned with the social good.
- Business Model: The organization needs to develop a sustainable business model that generates revenue while fulfilling its social mission.
- Governance and Leadership: Project Impact requires strong leadership and governance structures to manage its operations effectively.
- Financial Sustainability: The organization needs to secure funding to cover its costs and achieve long-term sustainability.
- Triple Bottom Line Framework: This framework emphasizes the importance of balancing social, environmental, and economic considerations. Project Impact needs to consider the social impact of its hearing aids, the environmental footprint of its manufacturing processes, and the financial viability of its business model.
- Stakeholder Theory: Project Impact needs to consider the interests of all stakeholders, including beneficiaries, donors, employees, and partners.
4. Recommendations
1. Hybrid Organizational Structure: Project Impact should adopt a hybrid organizational structure combining elements of a social enterprise and a non-profit organization. This structure allows for greater flexibility in fundraising, revenue generation, and impact measurement.
2. Develop a Sustainable Business Model: Project Impact should develop a sustainable business model that generates revenue while fulfilling its social mission. This could include:* Direct Sales: Selling hearing aids at affordable prices to individuals in developing countries.* Partnerships with NGOs and Governments: Collaborating with NGOs and government agencies to distribute hearing aids through their existing programs.* Social Impact Bonds: Issuing social impact bonds to attract investors who are willing to provide funding in exchange for a return on investment based on the social impact achieved.* Microfinance: Offering microfinance loans to individuals who cannot afford to pay for hearing aids upfront.
3. Strengthen Governance and Leadership: Project Impact should establish strong governance structures and recruit experienced leadership with expertise in social entrepreneurship, business development, and healthcare.
4. Implement a Comprehensive Impact Measurement Framework: Project Impact should develop a robust impact measurement framework to track the social impact of its activities. This framework should include metrics for:* Number of people served: Track the number of individuals who have received hearing aids.* Improved quality of life: Assess the impact of hearing aids on the quality of life of beneficiaries.* Economic impact: Measure the economic benefits of improved hearing for individuals and communities.
5. Build Strategic Partnerships: Project Impact should build strategic partnerships with organizations in developing countries, including:* Local NGOs: Partner with local NGOs to distribute hearing aids and provide support services to beneficiaries.* Healthcare providers: Collaborate with healthcare providers to screen for hearing loss and refer patients to Project Impact.* Government agencies: Work with government agencies to develop policies that support the use of affordable hearing aids.
6. Leverage Technology: Project Impact should leverage technology to improve its operations and reach. This could include:* Telehealth: Using telehealth platforms to provide remote hearing screenings and consultations.* Mobile Apps: Developing mobile applications to educate users about hearing loss and provide information about Project Impact's services.* Data analytics: Utilizing data analytics to track the impact of its programs and identify areas for improvement.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The hybrid organizational structure aligns with Project Impact's mission by enabling it to pursue both social impact and financial sustainability.
- External customers and internal clients: The recommendations address the needs of both beneficiaries and stakeholders, including donors, partners, and employees.
- Competitors: The recommendations consider the competitive landscape and identify opportunities for Project Impact to differentiate itself from other organizations working in the field of hearing healthcare.
- Attractiveness: The recommendations are attractive to potential investors and donors due to their focus on generating social impact and financial returns.
- Assumptions: The recommendations are based on the assumption that Project Impact can successfully secure funding, build strategic partnerships, and implement a sustainable business model.
6. Conclusion
By adopting a hybrid organizational structure, developing a sustainable business model, strengthening governance and leadership, implementing a comprehensive impact measurement framework, building strategic partnerships, and leveraging technology, Project Impact can achieve its mission of providing affordable hearing aids to underserved populations and make a significant contribution to addressing the global hearing loss epidemic.
7. Discussion
Alternatives not selected:
- Remaining solely a non-profit: This option would limit Project Impact's ability to generate revenue and scale its operations.
- Becoming a for-profit company: This option would raise concerns about prioritizing profits over social impact.
Risks and key assumptions:
- Funding: Project Impact needs to secure sufficient funding to cover its operating costs and achieve its goals.
- Scaling: The organization needs to develop a strategy for scaling its operations to reach a larger number of beneficiaries.
- Regulatory environment: Project Impact needs to navigate complex regulatory environments in developing countries.
8. Next Steps
- Develop a detailed business plan: Outline Project Impact's business model, financial projections, and impact measurement plan.
- Secure funding: Seek funding from foundations, corporations, and impact investors.
- Recruit experienced leadership: Hire individuals with expertise in social entrepreneurship, business development, and healthcare.
- Establish partnerships: Build strategic partnerships with organizations in developing countries.
- Develop a pilot program: Launch a pilot program in a specific country to test the feasibility of the business model and impact measurement framework.
By taking these steps, Project Impact can move forward with confidence and make a lasting impact on the lives of people with hearing loss.
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Case Description
Introduces David Green, a social entrepreneur with the mission of making advanced medical technology affordable and available to those in developing countries. Describes the growth and success of projects to develop, manufacture, and distribute low-cost hearing aids and other basic medical technology in India and presents a direct contrast to the traditional maximum profit model of the medical industry. After achieving success with Aurolab, established in 1992 to provide intra-ocular lenses to eye care facilities such as the Aravind Eye Hospital, Green directed his energies towards hearing loss in developing countries, another area with the potential to make an impact. By producing a hearing aid available at $51 instead of the industry average of $1,600, Green could open up an entirely new market, turning the usual low-volume, high-margin model of the hearing aid industry on its head. Project Impact is the nonprofit organization founded by Green in 2000 to manage and raise funds for his Affordable Hearing Aid Project in India.
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