Harvard Case - Banglanatak Dot Com: Can Art and Culture Drive Social Development at Scale?
"Banglanatak Dot Com: Can Art and Culture Drive Social Development at Scale?" Harvard business case study is written by Prakash Bagri, Samriddhi Mukherjee, Swapna AJ. It deals with the challenges in the field of Social Enterprise. The case study is 23 page(s) long and it was first published on : Mar 1, 2023
At Fern Fort University, we recommend that Banglanatak Dot Com (BDC) pursue a hybrid organizational model that leverages its core strengths in cultural preservation and storytelling to drive social impact at scale. This model will integrate elements of social enterprise and nonprofit structures, allowing BDC to generate revenue through its artistic endeavors while simultaneously fulfilling its mission of promoting Bengali culture and empowering marginalized communities.
2. Background
Banglanatak Dot Com is a social enterprise founded in 2004 by a group of passionate individuals seeking to revitalize Bengali theatre and promote cultural exchange. BDC operates through a unique model that combines online platforms, offline performances, and community engagement initiatives. The organization faces challenges in scaling its impact due to limited resources and the need to balance its artistic vision with financial sustainability.
The main protagonists of the case study are:
- Ananya Mitra, the founder and CEO of BDC, who is driven by a passion for Bengali culture and its potential to foster social change.
- The BDC team, comprised of artists, educators, and community organizers, who are dedicated to BDC's mission but face resource constraints.
- The Bengali community, both in Bangladesh and the diaspora, who are the beneficiaries of BDC's work but may not fully understand its potential for social impact.
3. Analysis of the Case Study
BDC's current model faces several challenges:
- Financial Sustainability: While BDC generates revenue through ticket sales and online platforms, it struggles to achieve financial stability and expand its reach.
- Impact Measurement: BDC lacks a robust framework to measure the social impact of its initiatives, making it difficult to demonstrate its value to potential funders and partners.
- Scaling Challenges: BDC's current model is limited in its ability to reach a wider audience and scale its impact beyond its immediate community.
To address these challenges, BDC can leverage the following frameworks:
- Social Enterprise Framework: BDC can adopt a hybrid organizational model that combines social mission with revenue generation. This model allows BDC to leverage its artistic expertise to create social value while ensuring financial sustainability.
- Impact Investing Framework: BDC can attract impact investors who seek to invest in ventures with a strong social impact. This framework allows BDC to access capital while aligning its financial goals with its social mission.
- Stakeholder Theory: BDC can engage with a diverse range of stakeholders, including artists, community members, funders, and policymakers, to build consensus and support for its mission. This approach ensures that BDC's activities are aligned with the needs and aspirations of its stakeholders.
4. Recommendations
BDC should adopt a hybrid organizational model that combines the strengths of social enterprise and nonprofit structures. This model will involve:
- Developing a diversified revenue model: BDC can explore new revenue streams beyond ticket sales, such as corporate sponsorships, government grants, and social impact bonds.
- Creating social impact measurement frameworks: BDC can develop robust metrics to track the social impact of its initiatives, demonstrating its value to funders and partners.
- Building strategic partnerships: BDC can collaborate with other organizations, including nonprofits, government agencies, and corporations, to expand its reach and impact.
- Leveraging technology for scalability: BDC can utilize technology to expand its reach and impact, such as online platforms for virtual performances, mobile apps for community engagement, and data analytics for impact measurement.
5. Basis of Recommendations
These recommendations align with BDC's core competencies and mission by leveraging its artistic expertise to create social value while ensuring financial sustainability. They consider the needs of external customers, including the Bengali community and potential funders, as well as internal clients, such as artists and staff. The recommendations also address BDC's competitive landscape by differentiating itself through its unique blend of art, culture, and social impact.
The attractiveness of these recommendations is supported by the potential for increased revenue generation, enhanced impact measurement, and expanded reach. The assumptions underlying these recommendations include the availability of funding sources, the willingness of stakeholders to collaborate, and the effectiveness of technology in scaling BDC's impact.
6. Conclusion
By adopting a hybrid organizational model, BDC can unlock its full potential to drive social development at scale. This model will enable BDC to leverage its artistic strengths to create social value while ensuring financial sustainability, ultimately contributing to the revitalization of Bengali culture and the empowerment of marginalized communities.
7. Discussion
Alternative approaches include:
- Focusing solely on nonprofit model: This approach would rely heavily on grants and donations, potentially limiting BDC's growth and independence.
- Adopting a purely commercial model: This approach could compromise BDC's social mission and alienate stakeholders who value its cultural and social impact.
The risks associated with the recommended approach include:
- Difficulty in attracting impact investors: Finding investors who align with BDC's social mission and financial goals may be challenging.
- Maintaining artistic integrity: Balancing revenue generation with artistic vision requires careful consideration to avoid compromising the quality of BDC's work.
- Scaling challenges: Implementing a hybrid model effectively requires strong leadership, effective management, and a clear strategy for scaling impact.
8. Next Steps
To implement the recommendations, BDC should:
- Develop a detailed business plan: This plan should outline BDC's financial model, impact measurement framework, and scaling strategy.
- Establish a dedicated team: This team should be responsible for developing and implementing the hybrid model.
- Engage with stakeholders: BDC should actively engage with artists, community members, funders, and policymakers to build support for its mission.
- Pilot test new initiatives: BDC should pilot test new revenue streams, impact measurement tools, and partnerships before scaling them up.
By taking these steps, BDC can transform itself into a sustainable and impactful organization that leverages the power of art and culture to drive social development at scale.
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Case Description
Banglanatak dot com (BNC) is a unique example of an initiative that grew from a folk-theater-based social effort in rural Bengal to a pan-India effort, evolving different needs-based programs with the mission of fostering pro-poor growth and protecting and upholding the rights of women, children, and indigenous communities. In the last two decades of its evolution, BNC has built a unique model of community-led development riding on the cultural heritage of the places where it intervened. Over the years, BNC came to occupy a unique position, having developed a series of innovative programs during its journey and evolved to become an institution spread across multiple programs and with different capabilities. From a management perspective, BNC might be stretched across divergent objectives, but in the social sector, it appears to be an enlightening story of successfully building an institution for impact. By 2020, Amitava Bhattacharya, the founder of BNC, was grappling with the challenge of scaling up BNC and building capacity within the organization. This case gives us the opportunity to explore multiple areas in the context of social enterprises and the sector: 1. Growth drivers (social development goals) 2. Social enterprise business models 3. Scaling-up challenges 4. Organizational evolution
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