Harvard Case - Fundraising and Fund Structures: How Habitat for Humanity Considers Venture Capital Tools to Pursue Its Charitable Mission
"Fundraising and Fund Structures: How Habitat for Humanity Considers Venture Capital Tools to Pursue Its Charitable Mission" Harvard business case study is written by Carl A. Valenstein. It deals with the challenges in the field of Social Enterprise. The case study is 12 page(s) long and it was first published on : Aug 10, 2021
At Fern Fort University, we recommend that Habitat for Humanity (HfH) adopt a hybrid approach to fundraising, incorporating elements of venture capital while remaining true to its core mission of providing affordable housing. This strategy will involve exploring innovative funding models, fostering strategic partnerships, and leveraging data-driven impact measurement to attract impact investors and philanthropists.
2. Background
Habitat for Humanity is a global non-profit organization dedicated to eliminating poverty housing and creating decent, affordable homes for families in need. The case study focuses on HfH's exploration of venture capital tools to enhance its fundraising capabilities and expand its reach. The organization seeks to address the growing global housing crisis while maintaining its core values of partnership, community, and sustainability.
The main protagonists of the case study are:
- Jonathan Reckford: CEO of Habitat for Humanity International, who is leading the organization's strategic shift towards more innovative fundraising models.
- Habitat for Humanity's Board of Directors: They are tasked with overseeing the organization's financial sustainability and ensuring alignment with its mission.
- Potential Impact Investors: These individuals and institutions are interested in investing in social enterprises that generate both financial returns and positive social impact.
3. Analysis of the Case Study
This case study presents a compelling dilemma for HfH. While traditional fundraising models have served the organization well, the increasing demand for affordable housing and the changing landscape of philanthropy necessitate a more strategic approach.
Strategic Framework: We can analyze HfH's situation using the Social Enterprise Canvas, a framework designed to assess the viability and impact of social enterprises. This framework considers key elements such as:
- Mission & Vision: HfH's mission is clear and compelling, but its vision needs to be expanded to encompass a more sustainable and scalable approach to addressing the housing crisis.
- Target Beneficiaries: HfH's target beneficiaries are low-income families, but the organization needs to consider how to reach underserved communities and address the root causes of poverty housing.
- Value Proposition: HfH's value proposition is providing affordable homes, but it needs to demonstrate the broader social and economic impact of its work.
- Revenue Model: HfH's current reliance on donations is unsustainable in the long term. Exploring alternative revenue streams, such as impact investing and social finance, is crucial.
- Partnerships: HfH needs to build strategic partnerships with government agencies, corporations, and other non-profits to leverage resources and increase its impact.
- Impact Measurement: HfH needs to develop robust metrics to measure the social and financial returns of its investments.
Financial Framework: HfH can utilize the Social Return on Investment (SROI) framework to demonstrate the financial value of its social impact. By quantifying the benefits of providing affordable housing, HfH can attract impact investors who seek both financial returns and positive social change.
Marketing Framework: HfH needs to adopt a Social Enterprise Marketing approach that emphasizes the organization's mission, impact, and value proposition. This involves creating compelling narratives, leveraging digital platforms, and engaging stakeholders in a meaningful way.
4. Recommendations
To achieve its fundraising goals and expand its impact, HfH should consider the following recommendations:
1. Develop a Hybrid Fundraising Model: HfH should adopt a hybrid fundraising model that combines traditional philanthropy with innovative venture capital tools. This model should include:
- Impact Investing: HfH should explore opportunities for impact investing, where investors seek both financial returns and positive social impact. This could involve developing social impact bonds or creating investment funds that focus on affordable housing projects.
- Venture Philanthropy: HfH should partner with venture philanthropists who are willing to provide both financial and strategic support for high-impact initiatives. This could involve investing in innovative housing solutions, scaling successful programs, or developing new technologies.
- Social Finance: HfH should explore social finance mechanisms, such as crowdfunding and community bonds, to engage a wider range of stakeholders in its work.
2. Foster Strategic Partnerships: HfH should build strategic partnerships with corporations, government agencies, and other non-profits to leverage resources and increase its impact. This could involve:
- Corporate Social Responsibility (CSR): HfH should partner with corporations that are committed to social responsibility and can provide financial support, volunteer resources, or access to innovative technologies.
- Government Agencies: HfH should collaborate with government agencies to access funding, leverage public resources, and advocate for policies that promote affordable housing.
- Cross-Sector Partnerships: HfH should build partnerships with other non-profits that address related issues, such as poverty, education, and healthcare.
3. Leverage Data-Driven Impact Measurement: HfH needs to develop robust metrics to measure the social and financial returns of its investments. This involves:
- Social Impact Measurement: HfH should develop a comprehensive framework for measuring the social impact of its programs, including factors such as improved housing conditions, increased economic security, and community development.
- Financial Performance: HfH should track the financial performance of its investments, including the return on investment and the cost-effectiveness of its programs.
4. Enhance Transparency and Communication: HfH should enhance its transparency and communication with stakeholders to build trust and attract investors. This involves:
- Impact Reporting: HfH should publish regular impact reports that detail the organization's progress, achievements, and challenges.
- Stakeholder Engagement: HfH should engage with stakeholders through online platforms, community forums, and other channels to gather feedback and build relationships.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: These recommendations align with HfH's core competencies in housing construction and community development, while also expanding its reach and impact.
- External Customers and Internal Clients: These recommendations address the needs of HfH's target beneficiaries, while also providing value to investors and partners.
- Competitors: These recommendations help HfH stay ahead of its competitors by embracing innovative fundraising models and leveraging data-driven impact measurement.
- Attractiveness: These recommendations are attractive to investors because they offer the potential for both financial returns and positive social impact.
6. Conclusion
By embracing a hybrid fundraising model, fostering strategic partnerships, and leveraging data-driven impact measurement, Habitat for Humanity can attract impact investors and philanthropists, expand its reach, and achieve its mission of providing affordable housing for families in need. This approach will require a shift in mindset, a willingness to innovate, and a commitment to transparency and accountability.
7. Discussion
Other alternatives not selected include:
- Traditional Fundraising: While traditional fundraising models have served HfH well, they are becoming increasingly challenging in a competitive philanthropic landscape.
- Government Grants: HfH could rely more heavily on government grants, but this approach can be subject to bureaucratic hurdles and political pressures.
Risks and key assumptions:
- Risk of financial instability: HfH needs to carefully manage the risks associated with venture capital investments and ensure that its core mission is not compromised.
- Assumption of investor interest: HfH needs to demonstrate the value proposition of its investments to attract impact investors.
8. Next Steps
To implement these recommendations, HfH should take the following steps:
- Develop a Strategic Plan: HfH should develop a strategic plan that outlines its fundraising goals, target investors, and key initiatives.
- Build a Team: HfH should assemble a team of experts with experience in impact investing, social finance, and strategic partnerships.
- Pilot Projects: HfH should pilot innovative fundraising models and impact measurement strategies to test their effectiveness.
- Regular Evaluation: HfH should regularly evaluate the progress of its initiatives and make adjustments as needed.
By taking these steps, Habitat for Humanity can position itself for long-term financial sustainability and achieve its mission of providing affordable housing for families in need.
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Case Description
The impact investing industry seeks to create a positive impact beyond financial returns. Nonprofits like Habitat for Humanity (Habitat), an organization involved in return-seeking investments alongside its charitable donation-based operations, face unique considerations to discover how to make social impact dollars go the furthest over time. In early 2020, Patrick Kelley, global vice president of the Terwilliger Center for Innovation in Shelter, puzzled over these considerations with a team of program professionals at Habitat. In particular, he set out to learn how the team could scale its in-house, donation-based impact fund, the Shelter Venture Fund (SVF), and draw investors beyond philanthropists to help effectuate Habitat's social mission and prove the fund's financial viability. A core question emerged: Should Kelley scale SVF by going back to donative capital or by raising private money in a fund?
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