Harvard Case - Winning (and Losing) the Olympics: Boston 2024 (A)
"Winning (and Losing) the Olympics: Boston 2024 (A)" Harvard business case study is written by David G. Fubini, Ethan S. Bernstein, Mark Saadine, Sarah McAra, James Barnett. It deals with the challenges in the field of Organizational Behavior. The case study is 31 page(s) long and it was first published on : Nov 3, 2017
At Fern Fort University, we recommend a comprehensive approach to Boston's 2024 Olympic bid, focusing on building a strong and sustainable foundation for the Games. This strategy involves addressing the key challenges identified in the case study, including public support, cost management, and legacy planning.
2. Background
The case study revolves around Boston's bid to host the 2024 Summer Olympics. The bid faced significant challenges, including public opposition, concerns about cost overruns, and a lack of clear vision for the Games' legacy. The case study highlights the complex interplay of organizational behavior, leadership styles, and public perception in the context of a major international event.
The main protagonists are:
- The Boston 2024 Bid Committee: Led by a diverse group of executives, they are responsible for developing and executing the bid strategy.
- The Public: A diverse group with varying opinions on the Olympics, ranging from enthusiastic supporters to staunch opponents.
- Local Politicians: Key decision-makers who hold significant influence over the bid's success.
3. Analysis of the Case Study
This case study can be analyzed through the lens of several frameworks, including:
1. Stakeholder Analysis: The bid committee needs to understand the needs and concerns of various stakeholders, including the public, local businesses, government agencies, and international Olympic organizations. This involves identifying their interests, power, and potential impact on the bid.
2. SWOT Analysis: Analyzing the strengths, weaknesses, opportunities, and threats associated with the bid is crucial. This involves examining the city's infrastructure, potential for economic growth, and the potential risks of cost overruns and public opposition.
3. Change Management: The bid process itself requires significant organizational change, including building a strong team, managing public perception, and navigating complex political landscapes.
4. Leadership Styles: The success of the bid depends heavily on the leadership styles of the bid committee and the ability to inspire and motivate stakeholders.
5. Communication Strategies: Effective communication is essential for building public support, managing expectations, and addressing concerns. This involves tailoring communication strategies to different stakeholder groups.
4. Recommendations
1. Build a Strong Foundation of Public Support:
- Engage the Public: Conduct extensive public outreach programs, including town hall meetings, online forums, and community events.
- Address Concerns: Actively listen to and address public concerns about costs, infrastructure, and legacy planning.
- Transparency and Accountability: Maintain transparency in all aspects of the bid process, including budget projections, infrastructure plans, and legacy initiatives.
- Build a Cohesive Narrative: Develop a compelling narrative that highlights the benefits of hosting the Olympics, focusing on economic growth, community development, and the city's global image.
2. Manage Costs Effectively:
- Realistic Budget Projections: Develop a detailed and realistic budget that accounts for all potential costs, including infrastructure upgrades, security, and operational expenses.
- Private Sector Partnerships: Leverage private sector investment to offset public spending, exploring public-private partnerships for infrastructure projects and event sponsorship.
- Cost-Effective Solutions: Explore innovative and cost-effective solutions for infrastructure projects, such as utilizing existing facilities and minimizing unnecessary construction.
3. Plan for a Sustainable Legacy:
- Long-Term Vision: Develop a comprehensive plan for the Games' legacy, focusing on sustainable economic growth, community development, and improved infrastructure.
- Post-Games Utilization: Ensure that Olympic venues have a clear and viable plan for post-Games utilization, minimizing the risk of 'white elephant' projects.
- Social Impact: Prioritize social impact initiatives that benefit the community, such as youth sports programs, community centers, and environmental sustainability projects.
4. Foster Collaborative Leadership:
- Cross-Functional Teams: Establish cross-functional teams that bring together experts from various sectors, including government, business, and community organizations.
- Shared Decision-Making: Encourage shared decision-making processes that foster collaboration and consensus-building among stakeholders.
- Effective Communication: Implement clear and consistent communication channels to ensure that all stakeholders are informed and engaged in the bid process.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations align with Boston's strengths in infrastructure, innovation, and community engagement, while also considering the city's long-term vision for sustainable development.
- External Customers and Internal Clients: The recommendations address the needs and concerns of various stakeholders, including the public, local businesses, government agencies, and international Olympic organizations.
- Competitors: The recommendations take into account the competitive landscape and the need for a compelling and unique bid that differentiates Boston from other potential host cities.
- Attractiveness: The recommendations are based on a comprehensive assessment of the economic, social, and environmental benefits of hosting the Olympics, taking into account potential risks and mitigating strategies.
6. Conclusion
By adopting a comprehensive and collaborative approach, Boston can overcome the challenges and capitalize on the opportunities presented by the 2024 Olympic bid. By prioritizing public engagement, cost management, and legacy planning, Boston can create a successful and sustainable Games that benefits the city and its residents for years to come.
7. Discussion
Alternatives Not Selected:
- Abandoning the bid: While this option would eliminate the risks associated with hosting the Games, it would also miss out on potential economic and social benefits.
- Focusing solely on economic benefits: This approach could lead to a narrow focus on infrastructure development without addressing broader societal concerns and potential negative impacts.
Risks and Key Assumptions:
- Public Opinion: The success of the bid depends heavily on public support, which can be influenced by factors beyond the bid committee's control.
- Cost Overruns: There is a risk of cost overruns, especially in the context of complex infrastructure projects and unforeseen circumstances.
- Legacy Planning: The success of the legacy plan depends on effective implementation and collaboration among various stakeholders.
Options Grid:
| Option | Benefits | Risks |
|---|---|---|
| Comprehensive Approach | Strong public support, cost-effective management, sustainable legacy | Public opinion shifts, cost overruns, implementation challenges |
| Abandoning the bid | No risks associated with hosting | Missed opportunities for economic and social benefits |
| Focusing solely on economic benefits | Potential for economic growth | Neglecting social and environmental concerns, potential negative impacts |
8. Next Steps
Timeline:
- Months 1-3: Conduct extensive public outreach programs, develop a detailed budget, and finalize the legacy plan.
- Months 4-6: Secure private sector partnerships, negotiate with government agencies, and finalize infrastructure plans.
- Months 7-9: Finalize the bid proposal, present the bid to the International Olympic Committee, and prepare for potential selection.
- Months 10-12: If selected, begin implementing the Games plan, including infrastructure development, event planning, and public engagement initiatives.
Key Milestones:
- Public support: Achieve a significant level of public support for the bid.
- Budget approval: Secure approval for the bid budget from relevant stakeholders.
- Legacy plan: Finalize and implement a comprehensive legacy plan.
- IOC selection: Secure selection as the host city for the 2024 Summer Olympics.
Conclusion:
This case study highlights the complexities of hosting a major international event like the Olympics. By adopting a comprehensive and collaborative approach, Boston can overcome the challenges and capitalize on the opportunities presented by the 2024 Olympic bid. By prioritizing public engagement, cost management, and legacy planning, Boston can create a successful and sustainable Games that benefits the city and its residents for years to come.
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Case Description
Two leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston.
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