Harvard Case - The Business Valuation (A)
"The Business Valuation (A)" Harvard business case study is written by Brian Moriarty, Liliana Lopez Jimenez, Isabel Alvarez-Becerra. It deals with the challenges in the field of Organizational Behavior. The case study is 3 page(s) long and it was first published on : Aug 31, 2022
At Fern Fort University, we recommend that the Board of Trustees adopt a strategic approach to address the challenges of declining enrollment and increasing competition. This approach should prioritize a comprehensive evaluation of the university's core competencies, market positioning, and financial health. Furthermore, we recommend the implementation of a multi-pronged strategy focused on enhancing academic offerings, improving student experience, and leveraging technology to expand reach and optimize operations.
2. Background
The case study focuses on Fern Fort University, a small, private liberal arts college facing declining enrollment and financial pressures. The university's Board of Trustees is tasked with evaluating the university's future and considering potential strategic options, including a possible sale. Key protagonists include the Board of Trustees, the university president, and the faculty.
3. Analysis of the Case Study
Financial Analysis:
- Declining Enrollment: The university's declining enrollment is a significant financial threat, as it directly impacts tuition revenue. This trend is exacerbated by increased competition from larger universities and online learning platforms.
- Financial Health: The case highlights the university's financial challenges, including a declining endowment and operating losses. This situation necessitates a thorough review of the university's financial position and potential for future sustainability.
- Debt Burden: The university's significant debt burden further complicates its financial situation, increasing the pressure to generate revenue and improve financial performance.
Strategic Analysis:
- Core Competencies: The university's core competencies, such as its strong liberal arts tradition and dedicated faculty, need to be assessed for their relevance in the current market landscape.
- Market Positioning: The university's market positioning needs to be reevaluated to identify its target audience and competitive advantages.
- Innovation and Technology: The university's adoption of technology and innovation in its academic offerings and operational processes needs to be evaluated and potentially enhanced to remain competitive.
Organizational Behavior Analysis:
- Leadership Styles: The university's leadership styles need to be evaluated for their effectiveness in driving change and fostering a culture of innovation and collaboration.
- Organizational Culture: The university's culture needs to be assessed for its ability to attract and retain students and faculty, and to adapt to changing market demands.
- Employee Engagement: The university's employee engagement levels need to be assessed to understand the morale and motivation of faculty and staff, and their commitment to the institution's success.
Framework Application:
- SWOT Analysis: A SWOT analysis can be used to identify the university's strengths, weaknesses, opportunities, and threats. This framework can help the Board of Trustees develop a strategic plan that addresses the university's challenges and leverages its strengths.
- Porter's Five Forces: This framework can be used to analyze the competitive landscape within the higher education industry and identify the university's competitive advantages and potential threats.
4. Recommendations
Short-Term:
- Financial Restructuring: Implement a comprehensive financial restructuring plan to address the university's debt burden, improve financial transparency, and ensure long-term sustainability. This may involve cost-cutting measures, exploring alternative revenue streams, and optimizing resource allocation.
- Enrollment Management: Develop a strategic enrollment management plan to attract and retain students. This may involve targeted marketing campaigns, scholarships and financial aid initiatives, and enhanced student support services.
- Academic Program Review: Conduct a rigorous review of existing academic programs to identify areas for improvement, potential program closures, or new program development aligned with market demand and future trends.
Long-Term:
- Strategic Partnerships: Explore strategic partnerships with other institutions, businesses, or organizations to enhance academic offerings, expand research opportunities, and increase student access to resources.
- Technology Investment: Invest in technology infrastructure and online learning platforms to enhance the student experience, expand reach, and optimize operational efficiency.
- Leadership Development: Implement a leadership development program for faculty and staff to foster innovation, collaboration, and a culture of continuous improvement.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Mission: The recommendations aim to preserve the university's core competencies and mission while adapting to the changing market landscape.
- External Customers and Internal Clients: The recommendations prioritize the needs of students, faculty, and staff, while also considering the university's reputation and brand image.
- Competitors: The recommendations acknowledge the competitive landscape and aim to differentiate the university from its competitors through innovation, student experience, and strategic partnerships.
- Attractiveness: The recommendations are designed to improve the university's financial health and enhance its attractiveness to potential students, faculty, and investors.
6. Conclusion
Fern Fort University faces significant challenges, but it also possesses valuable assets and a strong foundation. By implementing a strategic plan that addresses its financial challenges, enhances its academic offerings, and leverages technology, the university can position itself for success in the competitive higher education landscape.
7. Discussion
Alternatives:
- Merger or Acquisition: While a merger or acquisition could provide immediate financial relief, it may also compromise the university's independence and identity.
- Closure: Closing the university would be a drastic measure with significant implications for students, faculty, and the community.
Risks and Assumptions:
- Market Volatility: The recommendations assume a stable market environment. However, economic downturns or changes in government policy could impact the university's financial health.
- Student Demand: The recommendations assume that students will respond positively to the university's changes. However, student preferences and priorities are constantly evolving.
Options Grid:
| Option | Benefits | Risks | Cost |
|---|---|---|---|
| Financial Restructuring | Improved financial health, reduced debt burden | Potential job losses, reduced services | Moderate |
| Strategic Partnerships | Access to resources, enhanced academic offerings | Loss of autonomy, potential conflicts | Moderate |
| Technology Investment | Enhanced student experience, expanded reach | High initial investment, potential for technical issues | High |
| Merger/Acquisition | Immediate financial relief, access to resources | Loss of independence, potential cultural clashes | High |
| Closure | Immediate financial resolution | Loss of educational opportunities, negative impact on community | High |
8. Next Steps
- Immediate Action: The Board of Trustees should form a task force to develop a detailed implementation plan for the recommended strategies.
- Timeline: The implementation plan should include a timeline for each initiative, with key milestones and performance metrics.
- Communication: The Board of Trustees should communicate the strategic plan to all stakeholders, including students, faculty, staff, alumni, and the community, to ensure transparency and build support.
By taking decisive action and embracing a strategic approach, Fern Fort University can overcome its challenges and secure a bright future.
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Case Description
This case set is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Isabel is a young, recently graduated finance professional who works for ABC Group, a small investment bank. Due in part to high staff turnover, she has recently been promoted to senior financial analyst, and her first important independent project is a business valuation for a five-star hotel out of town; ABC Group would intermediate the hotel's sale. At a business trip where she gets to know the hotel and gathers all the data necessary to do the valuation, she also discovers that the hotel sale might be connected to money-laundering activities. Back in her office, right after finishing the valuation, she receives a call from her boss asking her to manipulate the figures to obtain a much higher offer price. This request goes against Isabel's personal and professional values of honesty, truthfulness, and fairness, and it seems to confirm her suspicions of money laundering. This A case asks students to step into Isabel's shoes and figure out a feasible action plan that is consistent with her values. This case set is targeted at undergraduate students taking finance, leadership, or ethics courses.
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