Harvard Case - Bertha Ansah's Career Dilemma: Transition into Public Service or Continue on as an Entrepreneur?
"Bertha Ansah's Career Dilemma: Transition into Public Service or Continue on as an Entrepreneur?" Harvard business case study is written by Helena M. Addae. It deals with the challenges in the field of Organizational Behavior. The case study is 14 page(s) long and it was first published on : Mar 31, 2020
At Fern Fort University, we recommend that Bertha Ansah explore a hybrid approach that leverages her entrepreneurial skills and passion for public service. This involves establishing a social enterprise that addresses a pressing social issue while creating sustainable economic value. This approach allows her to utilize her existing entrepreneurial expertise, contribute to society, and potentially achieve a greater sense of fulfillment.
2. Background
Bertha Ansah is a successful entrepreneur who has built a thriving business in Ghana. She is faced with a career dilemma: continue her entrepreneurial journey or transition into public service. She is driven by a strong desire to make a positive impact on society, but also values the independence and control that comes with entrepreneurship.
The case study presents Bertha with two distinct career paths, each with its own set of advantages and disadvantages.
3. Analysis of the Case Study
The case study highlights the following key factors influencing Bertha's decision:
- Personal Values and Motivations: Bertha's strong desire to contribute to society and her passion for public service are central to her decision-making process. She seeks a career path that aligns with her values and provides a sense of purpose.
- Entrepreneurial Expertise: Bertha has built a successful business, demonstrating her entrepreneurial skills and ability to manage risk. She possesses valuable experience in market analysis, business strategy, and operations management.
- Public Service Opportunities: Bertha is attracted to the potential impact of public service, particularly in addressing social issues like poverty and access to education. She recognizes the opportunity to leverage her skills and resources for the greater good.
- Career Satisfaction and Fulfillment: Bertha seeks a career that provides both professional satisfaction and personal fulfillment. She is concerned about the potential for burnout and the need for work-life balance.
Framework for Analysis:
To analyze Bertha's dilemma, we can utilize the Organizational Behavior framework. This framework helps us understand the factors that influence individual behavior in organizations, including:
- Motivation Theories: Understanding Bertha's motivations for public service and entrepreneurship can help guide her decision.
- Leadership Styles: Bertha's leadership style, which is likely to be entrepreneurial and results-oriented, will influence her approach to both public service and entrepreneurship.
- Organizational Culture: The cultures of public service organizations and entrepreneurial ventures differ significantly. Bertha needs to consider how her values and leadership style align with these cultures.
- Decision-Making Processes: Bertha's decision-making process should involve careful consideration of her goals, values, and the potential risks and rewards associated with each career path.
4. Recommendations
Bertha should consider establishing a social enterprise that addresses a pressing social issue while creating sustainable economic value. This approach offers a unique blend of her entrepreneurial expertise and her desire to contribute to society.
Specific Recommendations:
- Identify a Social Issue: Bertha should carefully research and identify a social issue that aligns with her values and where she can leverage her entrepreneurial skills. This could involve areas like education, healthcare, or environmental sustainability.
- Develop a Sustainable Business Model: She should create a business model that generates revenue while addressing the chosen social issue. This could involve providing affordable products or services, creating job opportunities in underserved communities, or developing innovative solutions to social problems.
- Seek Partnerships and Funding: Bertha should explore partnerships with non-profit organizations, government agencies, or impact investors who share her vision. This will provide access to resources, expertise, and networks.
- Build a Strong Team: She should assemble a team of individuals who are passionate about the social mission and possess the skills needed to build a successful business. This team should be diverse and inclusive, reflecting the values of the social enterprise.
- Measure Impact: Bertha should establish clear metrics to track the social and economic impact of the social enterprise. This will demonstrate the value of her work and attract further support.
5. Basis of Recommendations
This recommendation aligns with Bertha's core competencies and her mission to make a positive impact on society. It also considers her entrepreneurial expertise and her desire for independence and control. This hybrid approach allows her to utilize her existing skills while contributing to a social cause, potentially leading to greater job satisfaction and fulfillment.
The recommendation is based on the following assumptions:
- Bertha is willing to dedicate time and resources to building a social enterprise.
- She is committed to creating a sustainable business model that generates both social and economic value.
- She is open to collaborating with partners and building a strong team.
6. Conclusion
By establishing a social enterprise, Bertha can bridge the gap between her entrepreneurial aspirations and her desire to make a difference in the world. This approach allows her to leverage her skills, create positive change, and potentially achieve a greater sense of fulfillment.
7. Discussion
Alternatives:
- Transitioning Directly into Public Service: This option would allow Bertha to directly contribute to public service, but it may require her to adapt to a different organizational culture and potentially relinquish some control.
- Continuing as an Entrepreneur: This option allows Bertha to maintain her independence and leverage her existing expertise, but it may not provide the same sense of purpose and fulfillment as public service.
Risks and Assumptions:
- Financial Viability: Building a successful social enterprise requires careful financial planning and management.
- Social Impact Measurement: Measuring the social impact of a social enterprise can be complex and requires robust data collection and analysis.
- Team Dynamics: Building a cohesive and effective team is crucial for success.
- Regulatory Environment: Social enterprises may face unique regulatory challenges.
8. Next Steps
- Research and Identify Social Issues: Conduct thorough research to identify social issues that align with Bertha's values and where she can leverage her skills.
- Develop a Business Plan: Create a detailed business plan that outlines the social mission, target market, revenue model, and financial projections.
- Seek Funding and Partnerships: Explore funding options and potential partnerships with non-profit organizations, government agencies, or impact investors.
- Assemble a Team: Recruit individuals with the skills and passion needed to build a successful social enterprise.
- Launch and Monitor Performance: Launch the social enterprise and monitor its social and economic impact.
By taking these steps, Bertha can successfully transition into a career that aligns with her values and allows her to make a lasting impact on society.
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Case Description
Bertha Ansah had come a long way from selling confectionaries to her school classmates to owning and leading her own transportation services company. Her journey included a career in nursing, retail in arts and crafts, a stint selling generators, public health activities, and since 1999, founder and chief executive officer (CEO) of Pergah Transportation Limited. As the owner of a transportation company, Ansah was breaking the mold in Ghana. While it was common and expected for Ghanaian women to work, their work was largely limited to defined roles in small, often informal enterprises, primarily in agriculture or caring occupations-not transportation. Ansah was, as she described it, always looking for something new to do. It was exactly that restlessness that had landed her in the middle of her current dilemma. In 2008, Ansah supported John Atta Mills in his campaign to become the president of Ghana. Mills was elected and envisioned great changes for Ghana's working class, especially small business owners. One of those key changes involved giving new life to Ghana's Microfinance and Small Loans Centre (Masloc)-a job Mills wanted Ansah to take on. Mills became president in 2009 and the position of CEO Masloc was vacant, so he needed to fill it to meet his electoral promises. Could Ansah give up her private business to provide the public service the president wanted for their country? It was Sunday and Ansah was still not any closer to an answer that was needed by Monday morning.
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