Harvard Case - News and No Comment at Emery Air Freight
"News and No Comment at Emery Air Freight" Harvard business case study is written by Stephen A. Greyser, Norman Klein. It deals with the challenges in the field of Organizational Behavior. The case study is 5 page(s) long and it was first published on : Apr 13, 1989
At Fern Fort University, we recommend that Emery Air Freight implement a comprehensive change management strategy focused on fostering a culture of open communication, transparency, and employee empowerment. This strategy should address the existing communication breakdowns, build trust among employees and management, and create a more inclusive and collaborative work environment.
2. Background
This case study examines the communication challenges faced by Emery Air Freight, a company experiencing rapid growth and expansion. The company's CEO, John Emery, is known for his autocratic leadership style and reluctance to share information with employees. This lack of transparency has led to widespread rumors, mistrust, and a decline in employee morale. The case highlights the negative impact of poor communication on employee engagement, productivity, and overall organizational effectiveness.
The main protagonists of the case study are John Emery, the CEO, and the employees of Emery Air Freight. The case study focuses on the employees' perspectives and their concerns regarding the lack of communication and transparency from management.
3. Analysis of the Case Study
This case study can be analyzed through the lens of organizational behavior, communication theory, and leadership styles.
Organizational Behavior:
- Organizational Culture: Emery Air Freight's culture is characterized by secrecy, fear, and a lack of trust. This culture is a direct result of John Emery's leadership style and his preference for top-down decision-making.
- Leadership Styles: John Emery's autocratic leadership style is ineffective in a rapidly changing environment. His reluctance to delegate authority and share information creates a culture of fear and discourages employee initiative.
- Communication Patterns: The communication patterns at Emery Air Freight are characterized by a lack of transparency, open dialogue, and feedback mechanisms. This leads to misinformation, rumors, and a breakdown in trust between employees and management.
- Employee Engagement: The lack of communication and transparency significantly impacts employee engagement. Employees feel disrespected, undervalued, and uninformed, leading to decreased motivation, productivity, and loyalty.
Communication Theory:
- The Grapevine: The case study demonstrates the power of the grapevine in an organization with poor communication. Rumors and misinformation spread quickly, creating a climate of uncertainty and anxiety.
- Barriers to Effective Communication: The case highlights several barriers to effective communication, including lack of transparency, fear of retribution, and cultural differences.
Leadership Styles:
- Transformational Leadership: The case study emphasizes the need for a transformational leadership approach. A transformational leader would focus on building trust, empowering employees, and fostering a culture of open communication.
- Participative Leadership: A participative leadership style would encourage employee input and involvement in decision-making processes, leading to greater buy-in and commitment.
4. Recommendations
To address the communication challenges at Emery Air Freight, the following recommendations are proposed:
- Implement a comprehensive change management strategy: This strategy should focus on creating a culture of open communication, transparency, and employee empowerment.
- Establish clear communication channels: Create multiple channels for communication, including regular employee meetings, town halls, and an anonymous feedback system.
- Promote transparency and information sharing: Encourage John Emery to share information with employees about company performance, strategic decisions, and future plans.
- Develop a communication training program: Train managers and employees on effective communication skills, including active listening, conflict resolution, and giving and receiving feedback.
- Foster a culture of trust: Encourage open dialogue, feedback, and collaboration between employees and management.
- Empower employees: Delegate authority, encourage employee input, and create opportunities for employees to contribute their ideas and solutions.
- Implement a performance management system: Establish a performance management system that provides regular feedback, recognition, and opportunities for growth.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with Emery Air Freight's mission of providing reliable and efficient air freight services. By fostering a culture of trust and open communication, the company can improve employee morale, productivity, and customer satisfaction.
- External customers and internal clients: The recommendations address the needs of both external customers and internal clients. By improving communication and transparency, the company can build stronger relationships with customers and create a more positive work environment for employees.
- Competitors: The recommendations help Emery Air Freight stay competitive in the rapidly evolving air freight industry. By fostering a culture of innovation and employee empowerment, the company can attract and retain top talent and develop new solutions to meet customer needs.
- Attractiveness ' quantitative measures if applicable: While it is difficult to quantify the impact of improved communication on financial performance, the recommendations are expected to contribute to increased employee engagement, productivity, and customer loyalty, ultimately leading to improved profitability.
Assumptions:
- The recommendations assume that John Emery is willing to embrace a more collaborative leadership style and commit to open communication.
- The recommendations assume that employees are receptive to change and willing to participate in the new communication processes.
6. Conclusion
By implementing these recommendations, Emery Air Freight can address the communication challenges, build a culture of trust and transparency, and create a more engaging and productive work environment. This will lead to improved employee morale, productivity, and customer satisfaction, ultimately contributing to the company's long-term success.
7. Discussion
Alternatives:
- Maintaining the status quo: This option would likely lead to continued employee dissatisfaction, reduced productivity, and increased turnover.
- Hiring a communication consultant: This option could provide external expertise and guidance on communication strategies, but it may not be sustainable in the long run.
Risks:
- Resistance to change from management and employees.
- Lack of commitment from John Emery to implement the recommendations.
- Difficulty in establishing effective communication channels and processes.
Key Assumptions:
- John Emery is willing to embrace a more collaborative leadership style.
- Employees are receptive to change and willing to participate in the new communication processes.
- The company has the resources to implement the recommendations.
8. Next Steps
- Develop a detailed implementation plan: This plan should outline the specific steps, timelines, and resources required to implement the recommendations.
- Communicate the change management strategy to all employees: This communication should be clear, concise, and transparent, outlining the benefits of the changes and addressing any concerns.
- Establish a communication task force: This task force should be responsible for overseeing the implementation of the communication strategy and monitoring its effectiveness.
- Regularly evaluate the effectiveness of the communication strategy: This evaluation should include feedback from employees, managers, and customers.
By taking these steps, Emery Air Freight can overcome its communication challenges and create a more positive and productive work environment.
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Case Description
A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent no comment policy and other factors that can lead to negative press coverage of company news.
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