Free Moleskine Foundation: Can Creativity Change the World? Case Study Solution | Assignment Help

MBA Staff Writer
Written by Gary F. Smith
Publish Date: 2024-11-03

Harvard Case - Moleskine Foundation: Can Creativity Change the World?

"Moleskine Foundation: Can Creativity Change the World?" Harvard business case study is written by Ryan L. Raffaelli, Alexandra C Feldberg, Sarah Gulick. It deals with the challenges in the field of Organizational Behavior. The case study is 19 page(s) long and it was first published on : Feb 17, 2023

At Fern Fort University, we recommend that the Moleskine Foundation adopt a multifaceted approach to achieving its mission of fostering creativity and cultural exchange. This approach involves a strategic realignment of the Foundation's activities, focusing on building a robust ecosystem of creative communities, leveraging technology for greater reach and impact, and fostering a culture of collaboration and innovation within the organization itself.

2. Background

The Moleskine Foundation, founded in 2013, seeks to promote creativity and cultural exchange through a variety of initiatives. The Foundation has established a strong presence in the creative community through its physical spaces, workshops, and online platforms. However, it faces challenges in scaling its impact, engaging a wider audience, and navigating the complexities of managing a diverse and geographically dispersed network of collaborators.

The case study focuses on the Foundation's leadership team, grappling with questions about its future direction and the most effective way to leverage its resources to achieve its ambitious goals. The main protagonists are the Foundation's CEO, who is passionate about the organization's mission but faces pressure to demonstrate tangible results, and the team members, who represent a diverse range of perspectives and expertise.

3. Analysis of the Case Study

To analyze the case, we can utilize a framework that considers both internal and external factors influencing the Moleskine Foundation's success. This framework incorporates elements of:

  • Organizational Culture: The Foundation's culture, characterized by a strong commitment to creativity and collaboration, is a key asset. However, its decentralized structure and reliance on independent partners can lead to inconsistencies in program delivery and difficulty in measuring impact.
  • Leadership Styles: The CEO's visionary leadership is evident, but the Foundation needs to develop a more collaborative and data-driven approach to decision-making. This involves empowering team members, fostering open communication, and embracing diverse perspectives.
  • Team Dynamics: The Foundation's team exhibits a mix of expertise and passion. However, the case highlights the need for improved communication, conflict resolution, and a shared understanding of goals and responsibilities.
  • Change Management: The Foundation needs to embrace a mindset of continuous improvement and adapt its strategies to address the evolving landscape of creativity and cultural exchange. This requires a systematic approach to change management, considering stakeholder engagement, communication, and resource allocation.
  • Innovation: The Foundation's success depends on its ability to foster innovation and adapt to new technologies. This involves investing in research and development, collaborating with leading innovators, and exploring new ways to engage audiences.
  • Corporate Social Responsibility: The Foundation's commitment to social responsibility is a key differentiator. However, it needs to develop a more robust framework for measuring its impact and ensuring ethical and sustainable practices across its operations.

4. Recommendations

  1. Build a Global Network of Creative Communities: The Foundation should invest in building a network of physical and virtual spaces that foster creativity and cultural exchange. These spaces should be designed to be inclusive and accessible, offering a platform for collaboration, learning, and mentorship.
  2. Leverage Technology for Greater Reach and Impact: The Foundation should embrace technology to expand its reach and create a more engaging experience for its audiences. This includes developing a robust online platform, utilizing digital tools for program delivery, and exploring virtual reality and augmented reality applications.
  3. Develop a Data-Driven Approach to Measuring Impact: The Foundation should implement a data-driven approach to measuring its impact and demonstrating the value it creates. This involves establishing clear metrics, tracking progress, and utilizing data to inform decision-making and program optimization.
  4. Foster a Culture of Collaboration and Innovation: The Foundation should cultivate a culture that encourages collaboration, innovation, and continuous improvement. This involves promoting open communication, empowering team members, and creating a space for experimentation and learning.
  5. Develop a Sustainable Business Model: The Foundation should explore sustainable business models that support its mission and ensure its long-term viability. This may involve exploring partnerships with corporations, seeking philanthropic funding, and diversifying its revenue streams.

5. Basis of Recommendations

These recommendations are based on a thorough analysis of the case study, considering the Foundation's core competencies, mission, external environment, and internal dynamics. They are designed to be consistent with the Foundation's mission, address its current challenges, and position it for future growth.

  • Core Competencies and Mission: The recommendations align with the Foundation's mission to foster creativity and cultural exchange by focusing on building a global network of creative communities, leveraging technology, and promoting collaboration.
  • External Customers and Internal Clients: The recommendations consider the needs of both external stakeholders, including creative individuals and communities, and internal stakeholders, including team members and partners.
  • Competitors: The recommendations acknowledge the competitive landscape and emphasize the need for innovation and differentiation to remain relevant.
  • Attractiveness: The recommendations are designed to be attractive to potential partners and funders by demonstrating the Foundation's commitment to impact, sustainability, and innovation.

6. Conclusion

The Moleskine Foundation has the potential to make a significant contribution to the world by fostering creativity and cultural exchange. By adopting a strategic approach that focuses on building a global network of creative communities, leveraging technology, and fostering a culture of collaboration and innovation, the Foundation can achieve its ambitious goals and leave a lasting legacy.

7. Discussion

Alternative approaches to achieving the Foundation's mission include focusing solely on physical spaces, partnering with existing institutions, or pursuing a more traditional grant-making model. However, these options lack the potential for scalability, innovation, and impact that the recommended approach offers.

The success of the recommendations hinges on several key assumptions, including the availability of funding, the ability to attract and retain talented individuals, and the willingness of partners to collaborate. These assumptions should be carefully considered and addressed through robust planning and execution.

8. Next Steps

To implement the recommendations, the Foundation should take the following steps:

  • Develop a Strategic Plan: The Foundation should develop a comprehensive strategic plan that outlines its vision, mission, goals, and key initiatives.
  • Build a Strong Team: The Foundation should invest in building a strong and diverse team with the skills and experience necessary to execute its plans.
  • Secure Funding: The Foundation should secure funding to support its initiatives, exploring a variety of sources, including grants, corporate partnerships, and individual donations.
  • Launch Pilot Programs: The Foundation should launch pilot programs to test its initiatives and gather data on their effectiveness.
  • Monitor Progress and Adapt: The Foundation should continuously monitor its progress and make adjustments as needed to ensure that it is achieving its goals.

By taking these steps, the Moleskine Foundation can position itself to become a leading force in fostering creativity and cultural exchange, leaving a lasting impact on the world.

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Case Description

The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own mark on an organization that had been shaped by several well-respected Foundation founders and advisors who still remained active on the board. Second, he had to manage the relationship between the Foundation and the Moleskine Company, the Foundation's largest funder. Third, Sanneh had made news as Italy's only Black CEO, but he did not want race to become his defining attribute. Finally, he needed to determine how ambitious he could be with the Foundation's strategy. He and his team held the belief that creativity - a longstanding element of the Moleskine Company identity - could also be a source of social change around the world. Developing a realistic strategy to achieve this goal would be no easy task, and would require support from multiple internal and external stakeholders. The case highlights how individuals manage their identity and set a new strategy when stepping into new leadership roles. In addition, it sheds light on the unique governance challenges that can arise for a corporate foundation associated with a separate for-profit enterprise.

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