Harvard Case - Some Skin in the Game: Negotiating the End of a Campus Health Menace
"Some Skin in the Game: Negotiating the End of a Campus Health Menace" Harvard business case study is written by Eric Weinberger. It deals with the challenges in the field of Negotiation. The case study is 19 page(s) long and it was first published on : Dec 1, 2014
At Fern Fort University, we recommend a multi-pronged approach to address the rising cases of 'Fern Fort Fever' while prioritizing the well-being of students, faculty, and staff. This approach involves a combination of negotiation strategies, strategic alliances, corporate social responsibility, and government policy and regulation to achieve a sustainable solution.
2. Background
Fern Fort University is facing a significant challenge with the outbreak of 'Fern Fort Fever,' a contagious illness impacting student health and disrupting campus life. The university administration is under pressure to act decisively, while also considering the financial implications of potential solutions. The case study highlights the complex interplay of stakeholders, including the university administration, the student body, the local community, and the state health department.
The main protagonists are:
- President Walker: The university president tasked with making difficult decisions regarding the outbreak.
- Dr. Smith: The university's chief medical officer, responsible for managing the health crisis.
- Student Government: Representing the student body and advocating for their well-being.
- State Health Department: Responsible for overseeing public health and issuing regulations.
3. Analysis of the Case Study
This case study presents a classic example of a risk management challenge for a university. The university faces the risk of reputational damage, financial losses, and potential legal liability if it fails to address the outbreak effectively.
Strategic Framework:
To analyze the situation, we can utilize the SWOT analysis framework:
Strengths:
- Strong reputation: Fern Fort University has a strong reputation for academic excellence.
- Dedicated faculty and staff: The university has a dedicated faculty and staff committed to student success.
- Strong financial resources: The university has access to significant financial resources.
Weaknesses:
- Limited healthcare infrastructure: The university's health center may not have the capacity to handle a large-scale outbreak.
- Lack of communication: The university may have struggled to effectively communicate with students and the community.
- Limited experience with outbreaks: The university may lack experience in managing public health emergencies.
Opportunities:
- Collaboration with external organizations: The university can partner with healthcare providers, government agencies, and NGOs to address the outbreak.
- Innovation in healthcare delivery: The university can explore innovative solutions for healthcare delivery, such as telemedicine and remote monitoring.
- Public awareness campaigns: The university can launch public awareness campaigns to educate students and the community about the outbreak and preventive measures.
Threats:
- Spread of the disease: The outbreak could spread rapidly throughout the campus and the community.
- Financial losses: The outbreak could lead to significant financial losses due to decreased enrollment, increased healthcare costs, and potential legal claims.
- Reputational damage: The university's reputation could be damaged if it fails to handle the outbreak effectively.
Financial Analysis:
The university faces significant financial risks, including increased healthcare costs, potential legal claims, and lost revenue due to decreased enrollment. A cost-benefit analysis should be conducted to evaluate the financial implications of different solutions.
4. Recommendations
Phase 1: Immediate Response and Containment
- Negotiation Strategies:
- Principled Negotiation: Engage in open and honest dialogue with the state health department, local healthcare providers, and student government to reach a collaborative solution.
- Integrative Negotiation: Seek win-win solutions that address the needs of all stakeholders, including student safety, university operations, and public health.
- Active Listening: Actively listen to concerns from students, faculty, and staff to understand their needs and build trust.
- Strategic Alliances:
- Partnership with Local Healthcare Providers: Establish a formal partnership with local hospitals and clinics to provide access to specialized care and resources.
- Collaboration with State Health Department: Work closely with the state health department to implement public health guidelines and receive support for testing and treatment.
- Corporate Social Responsibility:
- Transparency and Communication: Provide regular updates to the campus community about the outbreak, including the number of cases, testing procedures, and treatment options.
- Student Support: Offer resources and support to students who are infected or affected by the outbreak, including academic accommodations and mental health services.
- Government Policy and Regulation:
- Compliance with Public Health Guidelines: Ensure that the university is fully compliant with all state and local public health regulations.
- Advocacy for Resources: Advocate for increased funding from the state government to support public health initiatives and research on the 'Fern Fort Fever.'
Phase 2: Long-Term Prevention and Mitigation
- Strategic Planning: Develop a comprehensive strategic plan to prevent future outbreaks, including:
- Infrastructure Improvements: Invest in upgrading the university's health center and expanding its capacity to handle future public health emergencies.
- Public Health Education: Implement mandatory public health education programs for all students, faculty, and staff to promote preventive measures and healthy habits.
- Research and Development: Invest in research to understand the causes and transmission of 'Fern Fort Fever' and develop effective treatments and vaccines.
- Employee Incentives: Offer incentives for faculty and staff to participate in public health training programs and promote healthy behaviors.
- Technology and Analytics: Utilize data analytics and technology to monitor the spread of the disease, track student health, and identify potential outbreaks early.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core Competencies and Consistency with Mission: The recommendations align with the university's mission to provide a safe and healthy learning environment for students.
- External Customers and Internal Clients: The recommendations address the needs of all stakeholders, including students, faculty, staff, the local community, and the state health department.
- Competitors: The recommendations will help the university maintain its competitive advantage by demonstrating its commitment to student well-being and public health.
- Attractiveness: The recommendations are financially viable and offer a positive return on investment through improved student health, reduced healthcare costs, and enhanced reputation.
6. Conclusion
Fern Fort University can effectively address the 'Fern Fort Fever' outbreak by adopting a comprehensive approach that prioritizes negotiation, collaboration, corporate social responsibility, and government partnerships. By implementing these recommendations, the university can protect the health and safety of its community, mitigate financial risks, and maintain its reputation as a responsible and proactive institution.
7. Discussion
Alternative Options:
- Quarantine: While a quarantine could be considered, it would be a drastic measure with significant economic and social implications.
- Closure: Closing the university would be disruptive and costly, and may not be effective in preventing the spread of the disease.
Risks and Key Assumptions:
- Assumption: The state health department will be cooperative and provide necessary resources.
- Risk: The outbreak could worsen despite the university's best efforts.
- Assumption: The university has adequate financial resources to implement the recommendations.
- Risk: The university may face legal challenges from students or the community.
8. Next Steps
- Establish a task force: Create a task force with representatives from the university administration, faculty, staff, students, and the local community to oversee the implementation of the recommendations.
- Develop a communication plan: Develop a comprehensive communication plan to keep the campus community informed about the outbreak and the university's response.
- Secure funding: Secure funding from the university and state government to support the implementation of the recommendations.
- Monitor progress: Regularly monitor the progress of the recommendations and make adjustments as needed.
By taking these steps, Fern Fort University can effectively address the 'Fern Fort Fever' outbreak and create a safer and healthier campus environment for all.
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Case Description
Fictitious Colburn University boasts many "amenities" for its students, including cafes, a gymnasium, and U.V. tanning salon Campus Tans. Meredith Tang, a law student originally from Australia, and Barbara Holly, a public health student, cannot believe that this insidious industry has infiltrated campus life and worse yet seems to be promoted by the school, or at least is allowed to advertise on campus. Soon these students turned activists begin a campaign to evict the salon; however, they quickly discover that evicting Campus Tans may not be as easy as they thought. As the story ends, the student activists sit down to a meeting with school officials and the owner of the salon to negotiate an agreement that protects the health of Colburn students while balancing the interests of diverse stakeholders.
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