Free Google Android In 2018: A Changing World Order Case Study Solution | Assignment Help

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Written by Gary F. Smith
Publish Date: 2024-10-03

Harvard Case - Google Android In 2018: A Changing World Order

"Google Android In 2018: A Changing World Order" Harvard business case study is written by Robert E. Siegel, Robert A. Burgelman, Cameron Lehman. It deals with the challenges in the field of Information Technology. The case study is 20 page(s) long and it was first published on : Aug 31, 2018

At Fern Fort University, we recommend that Google Android implement a multi-pronged strategy to address the evolving mobile landscape in 2018. This strategy should focus on digital transformation, innovation, and strategic partnerships to maintain its market leadership and drive future growth.

2. Background

The case study 'Google Android in 2018: A Changing World Order' highlights the challenges facing Google Android in a rapidly evolving mobile ecosystem. The rise of new competitors like Huawei and Xiaomi, coupled with increasing user demand for innovative features and personalized experiences, necessitates a strategic shift for Android.

The key protagonists in this case are:

  • Google: The developer of the Android operating system, facing the challenge of maintaining its dominance in a competitive market.
  • OEMs: Original Equipment Manufacturers like Samsung, LG, and HTC, who rely on Android for their smartphone offerings.
  • App developers: The creators of applications that run on Android devices, who are crucial for user engagement and revenue generation.
  • Consumers: The end users of Android devices, whose expectations for functionality, security, and personalized experiences are constantly evolving.

3. Analysis of the Case Study

To analyze the situation, we can leverage the Porter's Five Forces framework:

  • Threat of new entrants: The entry of new players like Huawei and Xiaomi is increasing competition, putting pressure on Android's market share.
  • Bargaining power of buyers: Consumers have increasing choices and are demanding more from their smartphones, giving them leverage in the market.
  • Bargaining power of suppliers: OEMs hold significant power as they can choose to adopt alternative operating systems if Android becomes less attractive.
  • Threat of substitute products: Other mobile operating systems like iOS and alternative platforms like smartwatches and voice assistants pose a threat to Android's dominance.
  • Rivalry among existing competitors: The competition among existing players is fierce, with companies constantly innovating to gain market share.

Furthermore, the case highlights the importance of digital transformation for Android. The rise of AI, IoT, and cloud computing necessitates a shift in Android's approach to data management, security, and user experience.

4. Recommendations

To address the challenges and capitalize on opportunities, Google Android should implement the following recommendations:

1. Enhance Innovation and User Experience:

  • AI and Machine Learning Integration: Deepen the integration of AI and machine learning into Android to provide personalized experiences, optimize performance, and enhance security.
  • Focus on User Interface and Design: Invest in user interface (UI) and user experience (UX) improvements to create a more intuitive and visually appealing platform.
  • Develop Innovative Features: Continuously introduce new features and functionalities that address evolving user needs and preferences, such as augmented reality (AR) and virtual reality (VR) applications.

2. Strengthen Partnerships and Ecosystem:

  • Collaborate with OEMs: Foster stronger partnerships with OEMs to ensure consistent software updates and a cohesive user experience across different devices.
  • Support App Developers: Provide tools and resources to app developers to create high-quality, engaging applications that drive user adoption.
  • Expand into New Markets: Explore new markets and emerging technologies, such as wearables and smart home devices, to expand Android's reach.

3. Optimize Operations and Infrastructure:

  • Improve Security and Privacy: Enhance security measures to protect user data and privacy, addressing concerns about data breaches and malware.
  • Optimize Cloud Infrastructure: Leverage cloud computing to improve scalability, performance, and cost efficiency.
  • Streamline Software Development: Implement agile methodologies and DevOps practices to accelerate software development and delivery cycles.

4. Foster a Culture of Innovation and Entrepreneurship:

  • Encourage Internal Innovation: Create an environment that fosters creativity and experimentation within Google Android.
  • Support Start-ups and Entrepreneurs: Partner with start-ups and entrepreneurs developing innovative applications and technologies for the Android platform.
  • Invest in Research and Development: Continuously invest in research and development to stay ahead of technological advancements.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: Google's core competencies in software development, search, and data analytics align with the recommended strategies. The focus on innovation and user experience is consistent with Google's mission to organize the world's information and make it universally accessible and useful.
  • External customers and internal clients: The recommendations address the needs of both external customers (consumers and app developers) and internal clients (OEMs).
  • Competitors: The recommendations aim to stay ahead of competitors by focusing on innovation, user experience, and strategic partnerships.
  • Attractiveness ' quantitative measures if applicable: While quantifying the impact of these recommendations is challenging, they are expected to contribute to increased market share, user engagement, and revenue generation.
  • Assumptions: The recommendations assume that Google Android can successfully implement the proposed strategies and that the mobile market will continue to evolve rapidly.

6. Conclusion

By implementing these recommendations, Google Android can maintain its market leadership, adapt to the changing mobile landscape, and drive future growth. The focus on digital transformation, innovation, and strategic partnerships will enable Android to continue to be a dominant force in the mobile ecosystem.

7. Discussion

Other alternatives not selected include:

  • Merging with a competitor: This could be a risky move and could lead to antitrust issues.
  • Focusing solely on cost reduction: This could lead to a decline in innovation and user experience, ultimately hurting Android's competitiveness.

Risks and key assumptions:

  • Execution risk: Successfully implementing the recommended strategies requires significant resources and effective execution.
  • Technological advancements: The rapid pace of technological advancements could make some of the recommendations obsolete.
  • Regulatory changes: Changes in regulations could impact Android's business model.

8. Next Steps

To implement the recommendations, Google Android should:

  • Develop a detailed implementation plan: This plan should outline specific actions, timelines, and responsible parties.
  • Allocate resources: Secure the necessary resources, including budget, personnel, and technology.
  • Monitor progress and adjust strategies: Regularly monitor the progress of the implementation and make adjustments as needed.

By taking these steps, Google Android can position itself for continued success in the dynamic and competitive mobile market.

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Case Description

In July 2018, Google's Android software platform was fined $5 billion by the EU's Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and his team respond to the fine and the challenges of managing Android's increasing ubiquity and success.

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