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Harvard Case - The Gulf Crisis: Building a Coalition for War

"The Gulf Crisis: Building a Coalition for War" Harvard business case study is written by Susan Rosegrant, Michael D. Watkins. It deals with the challenges in the field of International Business. The case study is 54 page(s) long and it was first published on : Jan 1, 1994

At Fern Fort University, we recommend a comprehensive strategy for building a coalition for war in the Gulf Crisis, focusing on a multifaceted approach that leverages international relations, diplomacy, and strategic communication. This strategy aims to secure international support, address concerns, and ultimately achieve the desired military objectives.

2. Background

The case study 'The Gulf Crisis: Building a Coalition for War' centers around the decision facing the United States in the aftermath of Iraq's invasion of Kuwait in 1990. The US, as a global leader, faces the complex task of assembling an international coalition to address the crisis. The main protagonists are President George H.W. Bush, who must navigate domestic and international pressures, and the various nations that must decide whether to support the US-led coalition.

3. Analysis of the Case Study

This case study requires a multi-dimensional analysis that considers both the political and strategic aspects of the situation. We can utilize the following frameworks:

a) Political Analysis:

  • International Relations: The case highlights the importance of understanding the power dynamics and alliances within the international system. The US needs to leverage its relationships with key allies while also addressing the concerns of neutral or hesitant nations.
  • Diplomacy: Effective diplomacy is crucial for building consensus and securing support from other countries. This involves clear communication of objectives, addressing concerns, and offering incentives.
  • Geopolitical Risk Analysis: The US must assess the potential risks associated with military action, including regional instability, escalation, and potential retaliation.

b) Strategic Analysis:

  • Competitive Strategy: The US needs to develop a strategy that effectively addresses the threat posed by Iraq and its allies. This involves identifying and leveraging its strengths, while mitigating its weaknesses.
  • Crisis Management: The case study presents a crisis situation requiring swift and decisive action. The US must effectively manage the crisis by coordinating communication, maintaining control, and mitigating potential risks.
  • Global Strategy: The US needs to consider the broader implications of its actions on the global stage. This involves understanding the potential impact on regional stability, international trade, and global security.

4. Recommendations

The following recommendations aim to build a strong and effective coalition for war in the Gulf Crisis:

a) Diplomatic Engagement:

  • Engage in intensive diplomatic efforts with key allies: This includes nations like the UK, France, and Germany, who can provide both military and political support.
  • Address concerns of neutral or hesitant nations: This involves understanding their perspectives, offering incentives, and addressing their security concerns.
  • Utilize multilateral organizations: The UN Security Council can be leveraged to legitimize the coalition and garner international support.

b) Strategic Communication:

  • Clearly communicate the objectives of the coalition: This involves outlining the threat posed by Iraq, the goals of military action, and the desired outcome.
  • Highlight the potential consequences of inaction: This involves emphasizing the dangers of allowing Iraq to maintain control of Kuwait and the potential for regional instability.
  • Engage in targeted public diplomacy: This involves communicating the US position to various audiences, including the international community, domestic stakeholders, and the Iraqi people.

c) Military Strategy:

  • Develop a comprehensive military plan: This involves outlining the objectives, timelines, and resources required for successful military action.
  • Ensure adequate military preparedness: This involves mobilizing troops, deploying resources, and coordinating with allies.
  • Maintain a strong deterrent posture: This involves demonstrating the US's commitment to defending its interests and its allies.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The US has a strong military and diplomatic capacity, which are crucial for building a coalition and achieving military objectives. The recommendations align with the US's commitment to global security and the defense of its allies.
  • External customers and internal clients: The recommendations consider the needs of both international partners and domestic stakeholders. They aim to address the concerns of allies while also maintaining public support within the US.
  • Competitors: The recommendations acknowledge the potential for opposition from countries like Russia and China. They aim to mitigate these challenges by building a strong coalition and demonstrating the US's resolve.
  • Attractiveness - quantitative measures if applicable: While the case study does not provide specific quantitative measures, the recommendations aim to maximize the chances of success by building a broad coalition, ensuring military preparedness, and effectively communicating the US's objectives.

6. Conclusion

Building a coalition for war in the Gulf Crisis requires a comprehensive and multifaceted approach. By leveraging diplomacy, strategic communication, and military preparedness, the US can secure international support, address concerns, and ultimately achieve its objectives. This strategy emphasizes the importance of international cooperation, clear communication, and a strong commitment to the defense of international law and order.

7. Discussion

Other alternatives not selected include:

  • Unilateral military action: This option would have been highly risky and could have alienated many allies. It would have also undermined the legitimacy of the US's actions.
  • Diplomacy without military threat: This option might have been insufficient to deter Iraq and could have prolonged the crisis.

The key assumptions of our recommendations include:

  • The US's ability to effectively communicate its objectives and build consensus among its allies.
  • The willingness of key allies to contribute militarily and politically to the coalition.
  • The ability of the US to maintain a strong deterrent posture and effectively manage the risks associated with military action.

8. Next Steps

The following steps should be taken to implement the recommendations:

  • Immediate diplomatic engagement: The US should immediately initiate talks with key allies to secure their support and address their concerns.
  • Public communication campaign: The US should launch a public communication campaign to explain the situation, outline its objectives, and build public support.
  • Military preparedness: The US should mobilize its military forces and prepare for potential military action.
  • Multilateral efforts: The US should work through the UN Security Council to legitimize the coalition and garner international support.

By taking these steps, the US can build a strong and effective coalition for war in the Gulf Crisis, ensuring a successful outcome and promoting international security.

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Case Description

The Gulf War-the US led effort to oust Iraq's armed forces from neighboring, oil-rich Kuwait-may be best remembered for the sheer effectiveness of the tactics and power which achieved the US military objectives in short order. But between the time of the Iraqi invasion of Kuwait and the subsequent US-led counter-offensive, there ensued a series of delicate negotiations through which the Bush administration put together the political building blocks which allowed Operation Desert Storm to commence. This case is the first history focused specifically on the details and dynamics of those negotiations-with regional Arab powers, members of the UN Security Council and key members of Congress-and the variety of tactics which were employed. The case is based on original interviews with a number of key players, including then-Secretary of Defense Richard Cheney, US Ambassador to the United Nations Thomas Pickering, and National Security Advisor Brent Scowcroft. It is part of a series about US military interventions and negotiations against a backdrop of military threats. All are useful for those interested in negotiations theory, diplomacy and the politics of military interventions. See also Carrots, Sticks, and Question Marks: Negotiating the North Korean Nuclear Crisis (C18-95-1297.0 and 1298.0; and A `Seamless' Transition: United States and United Nations Operations in Somalia, 1992-1993 (C16-96-1324.0 and 1325.0). HKS Case Number 1264.0

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