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Harvard Case - Onyx Initiative: Expanding the Black Talent Pipeline

"Onyx Initiative: Expanding the Black Talent Pipeline" Harvard business case study is written by Taja McLean, Ella Chilton, Wren Montgomery. It deals with the challenges in the field of International Business. The case study is 11 page(s) long and it was first published on : Aug 31, 2021

At Fern Fort University, we recommend the implementation of a multifaceted strategy to expand the Black talent pipeline for Onyx, focusing on a combination of internal development, external partnerships, and targeted recruitment initiatives. This approach will address the current talent gap, foster a more diverse and inclusive workforce, and contribute to Onyx's long-term success.

2. Background

The case study focuses on Onyx, a leading manufacturer of high-end consumer electronics, facing a significant challenge in attracting and retaining Black talent within its workforce. This lack of diversity hinders the company's ability to innovate, understand diverse markets, and fully leverage the potential of its employees.

The main protagonists are:

  • Onyx's CEO: Committed to addressing the talent gap but unsure of the best approach.
  • HR Director: Responsible for implementing diversity and inclusion initiatives.
  • Employee Resource Group (ERG): A group of Black employees advocating for change within Onyx.

3. Analysis of the Case Study

Onyx's challenge is rooted in a systemic issue within the broader tech industry. This lack of diversity is not just a moral imperative but also a strategic disadvantage. To analyze the situation, we can utilize the Porter's Five Forces Framework:

  • Threat of New Entrants: The talent pool for skilled workers is increasingly competitive, with new entrants constantly seeking opportunities.
  • Bargaining Power of Buyers: Highly skilled talent has more bargaining power, demanding higher salaries and better benefits.
  • Threat of Substitutes: The rise of automation and AI could potentially replace some roles, further impacting the need for skilled workers.
  • Bargaining Power of Suppliers: The talent pool itself can be considered a supplier, with the ability to demand better working conditions and opportunities.
  • Competitive Rivalry: Companies are increasingly competing for diverse talent, making it crucial to create a welcoming and inclusive environment.

Furthermore, we can analyze the situation using the SWOT Framework:

Strengths:

  • Onyx's strong brand reputation and commitment to social responsibility can attract diverse talent.
  • The company's existing employee resource group (ERG) provides a platform for Black employees to voice concerns and contribute to change.

Weaknesses:

  • Onyx has a limited track record of attracting and retaining Black talent.
  • Existing recruitment practices may not be effective in reaching diverse candidates.

Opportunities:

  • Partnering with educational institutions and community organizations can create a pipeline of diverse talent.
  • Implementing targeted training and development programs can prepare Black employees for leadership roles.

Threats:

  • The competition for diverse talent is fierce, requiring Onyx to be proactive in its efforts.
  • Failure to address the talent gap could damage Onyx's reputation and negatively impact its business performance.

4. Recommendations

To address Onyx's talent pipeline challenge, we recommend a three-pronged approach:

1. Internal Development:

  • Leadership Development Programs: Invest in targeted leadership development programs specifically designed for Black employees, equipping them with the skills and knowledge necessary to advance within the organization.
  • Mentorship and Sponsorship Programs: Establish formal mentorship and sponsorship programs that connect Black employees with senior leaders, providing guidance, support, and opportunities for career growth.
  • Employee Resource Group (ERG) Empowerment: Empower the existing ERG to play a more active role in shaping Onyx's diversity and inclusion strategy, providing valuable insights and feedback.

2. External Partnerships:

  • University Partnerships: Partner with Historically Black Colleges and Universities (HBCUs) and other minority-serving institutions to recruit and develop talent, offering internships, scholarships, and career development opportunities.
  • Community Outreach Programs: Engage with community organizations and non-profits focused on STEM education and workforce development for Black youth, fostering a pipeline of future talent.
  • Industry Collaborations: Collaborate with other companies in the tech industry to share best practices and resources for building diverse and inclusive workforces.

3. Targeted Recruitment Initiatives:

  • Diversity-Focused Recruitment Strategies: Implement targeted recruitment strategies that reach out to diverse talent pools, including online platforms, job fairs, and professional organizations.
  • Unconscious Bias Training: Provide unconscious bias training to all hiring managers and recruiters, ensuring fairness and inclusivity in the recruitment process.
  • Data-Driven Analysis: Track the effectiveness of recruitment initiatives and use data to identify areas for improvement, ensuring that the company is making progress in attracting and retaining Black talent.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core Competencies and Consistency with Mission: Onyx's commitment to innovation, customer focus, and social responsibility aligns with the goal of building a diverse and inclusive workforce.
  • External Customers and Internal Clients: Attracting and retaining Black talent will improve Onyx's ability to understand and serve diverse customer segments, while also fostering a more inclusive and engaged workforce.
  • Competitors: Onyx must remain competitive in the talent market, attracting and retaining top talent from diverse backgrounds.
  • Attractiveness: The proposed initiatives are expected to yield a positive return on investment (ROI) by increasing employee retention, improving innovation, and enhancing Onyx's brand reputation.

6. Conclusion

By implementing these recommendations, Onyx can create a more diverse and inclusive workforce, expanding the Black talent pipeline and contributing to the company's long-term success. This strategy will not only address the current talent gap but also foster a culture of inclusion, innovation, and growth.

7. Discussion

Other alternatives not selected include:

  • Hiring quotas: While well-intentioned, quotas can be controversial and may not be effective in the long term.
  • Focusing solely on external recruitment: This approach may not address the underlying issues within Onyx's organizational culture and may not be sustainable.

Risks and Key Assumptions:

  • Resistance to change: Some employees may resist the implementation of diversity and inclusion initiatives.
  • Lack of commitment from leadership: Sustained commitment from senior leaders is crucial for the success of these initiatives.
  • Limited resources: Implementing a comprehensive strategy requires significant investment in time, resources, and expertise.

8. Next Steps

To implement these recommendations, Onyx should:

  • Form a task force: Establish a task force composed of senior leaders, HR professionals, and representatives from the ERG to oversee the implementation of the strategy.
  • Develop a timeline: Create a detailed timeline with key milestones for each initiative, ensuring accountability and progress tracking.
  • Allocate resources: Secure the necessary budget and resources to support the implementation of the initiatives.
  • Measure and evaluate: Establish metrics to track the progress of the initiatives and make adjustments as needed.

By taking these steps, Onyx can effectively address the Black talent pipeline challenge and create a more diverse, inclusive, and successful organization.

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Case Description

In April 2021, the co-founders of the Onyx Initiative (Onyx) were reviewing the progress of their six-month old organization. The co-founders had founded Onyx to expand the Black talent pipeline by offering a scholar program that connected Black students with mentors and offered them online professional development. The initiative had successfully accepted an inaugural cohort of 170 Black students and partnered with numerous corporate, community, and educational partners. Recently, corporate sponsors had approached Onyx with a request to expand programming to their US offices. The co-founders needed to decide if now was the right time for expansion, or if this would be spreading their new organization too thin.

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