Harvard Case - The Happy Turtle: Womanpreneur and Talent in a Circular Economy
"The Happy Turtle: Womanpreneur and Talent in a Circular Economy" Harvard business case study is written by Prabhjot Kaur, Jyotsna Bhatnagar. It deals with the challenges in the field of Human Resource Management. The case study is 8 page(s) long and it was first published on : Mar 23, 2022
At Fern Fort University, we recommend a comprehensive talent management strategy for The Happy Turtle, focusing on building a strong, diverse, and engaged workforce that aligns with the company's mission of sustainable and ethical business practices. This strategy will involve a combination of organizational development, leadership development, diversity and inclusion initiatives, and strategic HR planning to ensure the company's long-term success.
2. Background
The Happy Turtle is a small-scale, woman-owned business in India that specializes in producing eco-friendly and ethically sourced clothing. The company faces challenges in attracting and retaining skilled talent, particularly in a competitive market with limited resources. The founder, Anjali, is passionate about her mission but needs support in building a strong team and creating a sustainable and scalable business.
The case study highlights the following key protagonists:
- Anjali: The founder and driving force behind The Happy Turtle, passionate about sustainability and ethical business practices.
- The Happy Turtle Team: A small but dedicated group of employees who share Anjali's vision but need guidance and development opportunities.
- Potential Employees: Skilled individuals who are attracted to The Happy Turtle's mission but may be hesitant due to limited resources and career advancement opportunities.
3. Analysis of the Case Study
This case study can be analyzed through the lens of several frameworks:
- Human Resource Management (HRM): The Happy Turtle needs to develop a robust HRM strategy to address talent acquisition, retention, and development challenges. This includes implementing effective recruitment strategies, developing clear career paths, and offering competitive compensation and benefits.
- Organizational Behavior: Understanding the motivations and behaviors of employees is crucial for creating a positive and productive work environment. The Happy Turtle needs to foster a culture of collaboration, innovation, and employee empowerment.
- Strategic Planning: The company needs to develop a clear strategic plan that outlines its long-term goals, including growth, expansion, and market penetration. This plan should be aligned with the company's mission and values.
- Sustainability and Circular Economy: The Happy Turtle's core values are deeply rooted in sustainability and ethical practices. This needs to be reflected in all aspects of the business, including talent management and operations.
4. Recommendations
1. Develop a Comprehensive Talent Management Strategy:
- Strategic HR Planning: Conduct a thorough job analysis to identify key skills and competencies required for future growth. Develop a workforce plan to anticipate future talent needs and address potential skill gaps.
- Recruitment Strategies: Implement targeted recruitment strategies to attract skilled and passionate individuals who align with the company's values. Explore online platforms, industry events, and partnerships with educational institutions.
- Employee Retention: Implement a comprehensive employee retention strategy that includes competitive compensation and benefits, opportunities for professional development, and a positive work environment.
- Leadership Development: Invest in leadership development programs for current and future leaders to enhance their skills in managing teams, fostering innovation, and driving sustainable growth.
- Diversity and Inclusion: Implement initiatives to promote diversity and inclusion within the workforce, creating a welcoming and equitable environment for all employees.
2. Build a Strong Organizational Culture:
- Organizational Values: Clearly define and communicate the company's core values, emphasizing sustainability, ethical practices, and employee empowerment.
- Employee Engagement: Foster a culture of open communication, collaboration, and employee engagement. Implement regular feedback mechanisms and employee surveys to understand employee needs and concerns.
- Team Building: Encourage team building activities and opportunities for cross-functional collaboration to foster a sense of community and shared purpose.
3. Leverage Technology and Analytics:
- HR Information Systems (HRIS): Implement an HRIS system to streamline HR processes, track employee data, and generate reports for informed decision-making.
- Performance Management: Develop a robust performance management system to track employee progress, provide feedback, and identify areas for development.
- HR Analytics: Utilize HR analytics to identify trends, measure the effectiveness of HR initiatives, and make data-driven decisions.
4. Embrace Corporate Social Responsibility:
- Ethical Sourcing: Continue to prioritize ethical sourcing practices and transparent supply chains.
- Community Engagement: Engage with local communities and support initiatives that promote sustainability and social responsibility.
- Employee Volunteering: Encourage employee volunteering opportunities to foster a sense of purpose and community involvement.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations are aligned with The Happy Turtle's mission of sustainable and ethical business practices and focus on building a strong, diverse, and engaged workforce.
- External customers and internal clients: The recommendations aim to attract and retain skilled talent, ensuring the company's ability to meet the needs of both external customers and internal clients.
- Competitors: The recommendations consider the competitive landscape and aim to differentiate The Happy Turtle by emphasizing its commitment to sustainability and ethical practices.
- Attractiveness: The recommendations aim to make The Happy Turtle a more attractive employer by offering competitive compensation and benefits, opportunities for professional development, and a positive work environment.
6. Conclusion
By implementing a comprehensive talent management strategy that focuses on organizational development, leadership development, diversity and inclusion, and strategic HR planning, The Happy Turtle can build a strong, sustainable, and scalable business. This strategy will enable the company to attract and retain skilled talent, foster a positive work environment, and achieve its mission of promoting sustainability and ethical business practices.
7. Discussion
Alternatives:
- Outsourcing HR Functions: While outsourcing some HR functions could provide cost savings, it may not be the best option for The Happy Turtle, as it could lead to a disconnect between HR practices and the company's core values.
- Focusing solely on recruitment: While recruitment is important, it's not enough to ensure long-term success. The company needs to focus on a holistic talent management approach that includes retention, development, and engagement.
Risks and key assumptions:
- Financial resources: Implementing a comprehensive talent management strategy requires financial investment. The company needs to carefully budget for these initiatives.
- Time commitment: Implementing these changes takes time and effort. The company needs to be patient and committed to the process.
- Employee buy-in: The success of these initiatives depends on employee buy-in. The company needs to effectively communicate the benefits of these changes and encourage employee participation.
8. Next Steps
- Develop a detailed implementation plan: Outline specific actions, timelines, and resources required for each recommendation.
- Secure leadership buy-in: Ensure that senior management is fully committed to the talent management strategy.
- Communicate the strategy to employees: Clearly communicate the goals and benefits of the strategy to all employees.
- Monitor progress and make adjustments: Regularly track progress and make adjustments to the strategy as needed.
By taking these steps, The Happy Turtle can create a thriving and sustainable business that attracts and retains top talent, while remaining true to its core values of sustainability and ethical practices.
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Case Description
The Happy Turtle was a bootstrapped start-up in Delhi, India, that was focused on driving a circular economy for plastics. The company aimed to offer sustainable and biodegradable lifestyle alternatives to plastic, which could secure a greener future for the planet. The founder of The Happy Turtle had left a successful and flourishing corporate culture to follow her passion for sustainability. By mid-2019, The Happy Turtle had been growing at a slow but steady pace to reach a breakeven point. One year later, however, the company was finding itself at a crossroads. Business uncertainty had arisen due to the Indian government's new policy on plastic waste management, various underlying issues related to the circular economy, and the challenge of raising money from angel investors. In addition, the founder was finding it difficult to recruit, hire, and retain the right talent to help her achieve The Happy Turtle's vision. What strategic and routine decisions would she have to make to reach her company's goals and vision?
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