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Harvard Case - Tea Leaf Trust: Providing More Than Education

"Tea Leaf Trust: Providing More Than Education" Harvard business case study is written by Sheri Lambert. It deals with the challenges in the field of General Management. The case study is 17 page(s) long and it was first published on : Jun 12, 2023

At Fern Fort University, we recommend that the Tea Leaf Trust (TLT) embark on a strategic expansion plan, leveraging its strong foundation in education to become a leading force in sustainable development across emerging markets. This expansion will involve a multi-pronged approach encompassing:

  • Expanding the scope of its educational initiatives: TLT should move beyond traditional education and offer vocational training, entrepreneurship programs, and digital literacy initiatives tailored to the specific needs of each region.
  • Investing in innovative technology: TLT should embrace technology and analytics to enhance its educational offerings, improve operational efficiency, and reach a wider audience.
  • Developing sustainable business models: TLT should explore partnerships with local businesses and NGOs to create self-sustaining programs that generate revenue and contribute to local communities.
  • Building a strong brand and reputation: TLT should invest in marketing and communication strategies to raise awareness of its mission and impact, attracting donors, partners, and volunteers.

2. Background

The Tea Leaf Trust (TLT) is a non-profit organization dedicated to providing quality education to underserved communities in emerging markets. Founded by a group of passionate individuals, TLT has established a strong reputation for its commitment to educational excellence and its impact on the lives of countless children.

The case study highlights TLT's success in building schools and providing educational resources in remote areas. However, it also identifies challenges, including limited resources, increasing demand for education, and the need to adapt to changing needs and opportunities in emerging markets.

3. Analysis of the Case Study

To analyze TLT's situation, we can apply a combination of frameworks:

1. SWOT Analysis:

  • Strengths: Strong mission and values, experienced leadership, dedicated staff, proven track record of success, positive brand image.
  • Weaknesses: Limited resources, dependence on donations, lack of diversified funding streams, potential for operational inefficiencies.
  • Opportunities: Growing demand for education in emerging markets, increasing access to technology, potential for partnerships with local businesses and NGOs, potential for creating sustainable business models.
  • Threats: Political instability in some regions, economic downturns, competition from other NGOs, changing donor priorities.

2. Porter's Five Forces:

  • Threat of new entrants: High, due to the increasing number of NGOs operating in emerging markets.
  • Bargaining power of buyers: Low, as beneficiaries are typically underserved communities with limited options.
  • Bargaining power of suppliers: Moderate, as TLT relies on a variety of suppliers for resources and services.
  • Threat of substitute products: Moderate, as other NGOs may offer similar services or alternative solutions to educational challenges.
  • Rivalry among existing competitors: High, as the NGO sector is highly competitive, with organizations vying for funding and resources.

3. Balanced Scorecard:

  • Financial Perspective: Increase revenue streams through partnerships and sustainable business models, improve resource allocation and financial management.
  • Customer Perspective: Enhance the quality and relevance of educational offerings, expand reach to underserved communities, build strong relationships with beneficiaries.
  • Internal Processes Perspective: Improve operational efficiency, streamline processes, leverage technology to enhance program delivery.
  • Learning and Growth Perspective: Invest in staff development, foster innovation and creativity, build a culture of continuous improvement.

4. Recommendations

1. Expand Educational Offerings:

  • Vocational Training: TLT should develop and implement vocational training programs to equip students with skills relevant to local labor markets. This can include partnerships with local businesses to provide internships and apprenticeships.
  • Entrepreneurship Programs: TLT should offer entrepreneurship programs to empower students to become job creators, fostering economic growth and self-sufficiency.
  • Digital Literacy Initiatives: TLT should invest in digital literacy programs to equip students with the skills necessary to navigate the digital world, access information, and participate in the global economy.

2. Embrace Technology and Analytics:

  • Online Learning Platforms: TLT should develop or partner with providers to create online learning platforms to expand reach and offer flexible learning options.
  • Data-Driven Decision Making: TLT should leverage data analytics to track program performance, identify areas for improvement, and allocate resources effectively.
  • Technology for Operational Efficiency: TLT should implement technology solutions to streamline administrative processes, improve communication, and enhance resource management.

3. Develop Sustainable Business Models:

  • Social Enterprises: TLT should explore the creation of social enterprises that generate revenue through sustainable practices and reinvest profits back into educational programs.
  • Partnerships with Businesses: TLT should seek partnerships with local businesses to provide funding, resources, and employment opportunities for graduates.
  • Community-Based Funding: TLT should encourage community involvement in funding educational initiatives, fostering local ownership and sustainability.

4. Build a Strong Brand and Reputation:

  • Marketing and Communication Strategy: TLT should develop a comprehensive marketing and communication strategy to raise awareness of its mission, impact, and programs.
  • Public Relations and Media Outreach: TLT should engage with media outlets to share stories of success and highlight the importance of education in emerging markets.
  • Social Media Engagement: TLT should leverage social media platforms to connect with potential donors, partners, and volunteers, fostering a sense of community and engagement.

5. Basis of Recommendations

These recommendations are based on the following considerations:

  • Core competencies and consistency with mission: The recommendations align with TLT's core mission of providing quality education and its commitment to empowering underserved communities.
  • External customers and internal clients: The recommendations address the needs of beneficiaries, donors, partners, and staff, ensuring that TLT remains relevant and responsive to stakeholders.
  • Competitors: The recommendations aim to differentiate TLT from competitors by offering innovative and sustainable solutions to educational challenges.
  • Attractiveness: The recommendations are expected to enhance TLT's impact, increase financial sustainability, and strengthen its brand and reputation.

6. Conclusion

By embracing innovation, expanding its scope, and building strategic partnerships, TLT can become a leading force in sustainable development across emerging markets. This expansion will not only benefit underserved communities but also contribute to the overall progress and prosperity of these regions.

7. Discussion

Alternative options include:

  • Focusing solely on traditional education: This approach would be less ambitious but may be more manageable given TLT's current resources. However, it would limit TLT's potential impact and ability to adapt to changing needs.
  • Merging with another NGO: This could provide access to resources and expertise but may compromise TLT's independence and mission.

Key assumptions:

  • TLT's leadership is committed to strategic expansion and innovation.
  • TLT can secure the necessary funding and resources to implement the recommendations.
  • Partnerships with local businesses and NGOs will be successful.
  • TLT can effectively manage the risks associated with expansion and innovation.

8. Next Steps

  • Develop a detailed strategic plan: This plan should outline the specific goals, objectives, and strategies for expansion.
  • Conduct feasibility studies: Assess the viability of proposed programs and partnerships.
  • Secure funding: Explore various funding sources, including grants, corporate sponsorships, and social impact investments.
  • Build a strong team: Recruit and develop staff with the skills and experience necessary to implement the expansion plan.
  • Monitor and evaluate progress: Regularly track performance and make adjustments as needed.

By taking these steps, TLT can ensure a successful and sustainable expansion, making a lasting impact on the lives of millions of people in emerging markets.

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Case Description

Tea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company's founding, Yadharshi Selvaraj, TLT's co-lead, was assessing the advantages and disadvantages of the current fundraising model used at TLT and wondered what solutions she should outline moving forward. Did the company have the necessary resources and skilled management team to adequately monitor fundraising and support continued growth?

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