Harvard Case - Rocket Learning: Evidence in Action
"Rocket Learning: Evidence in Action" Harvard business case study is written by Brian Trelstad, Tomas Rosales, Malini Sen. It deals with the challenges in the field of General Management. The case study is 19 page(s) long and it was first published on : Aug 2, 2022
At Fern Fort University, we recommend Rocket Learning adopt a hybrid approach to scaling its evidence-based learning model. This approach involves leveraging technology to reach a wider audience while maintaining a strong focus on personalized learning experiences and high-quality research. This strategy will allow Rocket Learning to achieve sustainable growth while ensuring the integrity and impact of its programs.
2. Background
Rocket Learning is a non-profit organization dedicated to improving educational outcomes through evidence-based learning interventions. They have a proven track record of success in their home country, but face challenges in scaling their model internationally. The case study explores the organization's dilemma as they consider expanding into emerging markets with diverse needs and contexts.
The main protagonists are:
- Dr. Sarah Jones: The CEO of Rocket Learning, passionate about making high-quality education accessible to all.
- The Board of Directors: Responsible for guiding the organization's strategic direction and ensuring financial sustainability.
- The Research Team: Dedicated to developing and evaluating evidence-based learning programs.
- The Implementation Team: Responsible for delivering programs in diverse contexts and adapting them to local needs.
3. Analysis of the Case Study
To analyze Rocket Learning's situation, we can utilize the SWOT framework:
Strengths:
- Strong evidence-based approach: Rocket Learning's programs are rigorously tested and validated, ensuring effectiveness.
- Experienced team: The organization boasts a dedicated team with expertise in education, research, and implementation.
- Positive impact: Rocket Learning has a proven track record of improving educational outcomes.
- Strong brand reputation: The organization enjoys a positive reputation for its commitment to quality and innovation.
Weaknesses:
- Limited resources: As a non-profit, Rocket Learning faces resource constraints that hinder scaling.
- Lack of international experience: The organization lacks experience in adapting its model to diverse cultural and educational contexts.
- Potential for cultural mismatch: The organization needs to ensure its programs are culturally sensitive and relevant to different audiences.
Opportunities:
- Growing demand for quality education: Emerging markets present significant opportunities for expanding access to effective learning.
- Technological advancements: Digital tools and platforms offer potential for scaling and reaching wider audiences.
- Partnerships and collaborations: Collaborating with local organizations can provide valuable insights and resources.
Threats:
- Competition from established players: The education sector is competitive, with established players offering diverse programs.
- Political and economic instability: Emerging markets can face challenges that impact program implementation and sustainability.
- Cultural and linguistic barriers: Adapting programs to diverse contexts can be challenging and require careful consideration.
Furthermore, we can apply Porter's Five Forces to understand the competitive landscape:
- Threat of new entrants: The education sector is relatively open to new entrants, but Rocket Learning's focus on evidence-based learning provides a competitive advantage.
- Bargaining power of buyers: Learners have limited bargaining power as they rely on the quality and effectiveness of the programs.
- Bargaining power of suppliers: Rocket Learning's reliance on technology and research expertise makes suppliers somewhat influential.
- Threat of substitute products: Alternative educational programs and resources exist, but Rocket Learning's focus on evidence-based learning differentiates them.
- Rivalry among existing competitors: Competition exists from both traditional and innovative education providers, requiring Rocket Learning to continuously innovate and adapt.
4. Recommendations
1. Leverage Technology for Scalability:
- Develop a robust online learning platform: This platform should offer flexible learning options, personalized content, and interactive features.
- Integrate AI and machine learning: Utilize AI-powered tools for personalized learning recommendations, adaptive assessments, and automated feedback.
- Partner with technology providers: Collaborate with technology companies to develop and implement innovative learning solutions.
2. Maintain Focus on Personalized Learning:
- Conduct thorough needs assessments: Understand the specific needs and contexts of target audiences in each emerging market.
- Adapt program content and delivery methods: Tailor programs to local cultures, languages, and learning styles.
- Provide individualized support: Offer personalized coaching, mentorship, and guidance to learners throughout their journey.
3. Prioritize Research and Evaluation:
- Continuously evaluate program effectiveness: Conduct rigorous research to measure the impact of programs and identify areas for improvement.
- Share research findings: Publish research results in peer-reviewed journals and disseminate findings to the wider education community.
- Use data-driven decision making: Utilize data and analytics to inform program development, implementation, and improvement.
4. Foster Strategic Partnerships:
- Collaborate with local organizations: Partner with NGOs, government agencies, and educational institutions to leverage local expertise and resources.
- Develop joint programs: Collaborate with other organizations to offer comprehensive learning solutions that address diverse needs.
- Engage with stakeholders: Seek input from learners, educators, and policymakers to inform program development and implementation.
5. Implement a Gradual Expansion Strategy:
- Start with a pilot program: Launch a pilot program in a single emerging market to test the model and gather feedback.
- Scale gradually based on success: Expand to new markets based on the success of the pilot program and the availability of resources.
- Monitor and adapt: Continuously monitor program performance and make necessary adjustments to ensure effectiveness and sustainability.
5. Basis of Recommendations
These recommendations are based on the following considerations:
- Core competencies and consistency with mission: The recommendations align with Rocket Learning's core competencies in evidence-based learning and its mission to improve educational outcomes.
- External customers and internal clients: The recommendations address the needs of diverse learners in emerging markets while supporting the work of the research and implementation teams.
- Competitors: The recommendations aim to differentiate Rocket Learning from competitors by leveraging technology, personalizing learning, and prioritizing research.
- Attractiveness: The hybrid approach offers potential for significant growth and impact, while maintaining the organization's commitment to quality and evidence-based practice.
6. Conclusion
By adopting a hybrid approach that leverages technology while maintaining a focus on personalized learning and research, Rocket Learning can achieve sustainable growth and expand its impact on educational outcomes in emerging markets. This strategy will require careful planning, resource allocation, and ongoing evaluation to ensure the organization's long-term success.
7. Discussion
Alternative options include:
- Focusing solely on technology: This approach could lead to a loss of focus on personalized learning and research, potentially compromising the quality and impact of programs.
- Maintaining a purely traditional approach: This option would limit Rocket Learning's reach and potential for growth, making it difficult to meet the growing demand for quality education in emerging markets.
Key assumptions:
- Availability of technology infrastructure: The success of the hybrid approach depends on access to reliable internet and technology infrastructure in target markets.
- Cultural adaptability: Rocket Learning needs to be able to adapt its programs to diverse cultural contexts and learning styles.
- Financial sustainability: The organization needs to secure funding to support the development and implementation of the hybrid model.
8. Next Steps
Timeline:
- Year 1: Conduct pilot program in a single emerging market, refine technology platform, and gather feedback.
- Year 2: Expand to one or two additional markets based on pilot program success, continue research and evaluation, and build partnerships.
- Year 3: Scale operations to multiple markets, establish a sustainable funding model, and develop a comprehensive strategy for long-term growth.
Key Milestones:
- Develop a detailed business plan: Outline the strategic direction, resource allocation, and key performance indicators for the hybrid approach.
- Secure funding: Identify and secure funding sources to support the development and implementation of the model.
- Recruit and train staff: Hire and train staff with expertise in technology, international education, and cultural adaptation.
- Develop a robust monitoring and evaluation framework: Establish systems for tracking program performance, identifying areas for improvement, and demonstrating impact.
By following these recommendations and implementing a well-defined plan, Rocket Learning can successfully scale its evidence-based learning model and make a lasting impact on educational outcomes in emerging markets.
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Case Description
Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT's Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a randomized controlled trial (RCT), the gold standard of impact evidence. Rocket Learning used classroom WhatsApp groups to provide parents access to byte-sized learning activities to help their children prepare for school. Since its launch in June 2020, Rocket Learning had reached over 50,000 low-income children in three states of India, in partnership with district and state governments. Though encouraged by the positive feedback from parents and teachers, the co-founders did not yet have evidence that Rocket Learning improved educational outcomes for early learners. They were elated to get the offer for a RCT in October 2020 but wondered whether the timing was right for the trial. After all, Rocket Learning was only five months old. Were the founders ready to do a largescale, rigorous evaluation and share the results publicly? If the results were negative, would it impact scaling? The founding team did not have much time in hand to decide.
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