Harvard Case - Google Glass: Development, Marketing and User Acceptance
"Google Glass: Development, Marketing and User Acceptance" Harvard business case study is written by Thompson SH Teo, Kian Teck Chua, Zhiyi Yong, Timothy Dao Sheng Lim, Jonathan Jun Jie Boon. It deals with the challenges in the field of General Management. The case study is 8 page(s) long and it was first published on : Dec 21, 2015
At Fern Fort University, we recommend Google Glass adopt a phased approach to re-launching the product, focusing on niche markets with high potential for adoption and building strong partnerships to address user concerns and improve the user experience. This approach will involve a strategic shift in marketing strategy, emphasizing demonstration and experiential learning over traditional advertising.
2. Background
Google Glass, a wearable computer with a head-mounted display, was initially launched in 2013 with great fanfare. However, the product faced significant challenges, including high price, privacy concerns, social stigma, and a lack of compelling use cases. This led to Google discontinuing the consumer version in 2015.
The main protagonists in this case study are Google, the developers of Google Glass, and the potential users, who represent a diverse range of individuals with varying needs and expectations.
3. Analysis of the Case Study
Strategic Analysis:
- SWOT Analysis: Google Glass possessed strengths in its innovative technology and Google's brand recognition. However, weaknesses included high price, limited functionality, and privacy concerns. Opportunities lay in emerging markets like healthcare and manufacturing, while threats included competition from other wearable devices and evolving consumer preferences.
- Porter's Five Forces: The competitive landscape was intense, with numerous players entering the wearable technology market. The bargaining power of buyers was high due to the availability of alternatives.
- Competitive Advantage: Google Glass could differentiate itself by focusing on specific use cases with high value proposition, such as hands-free communication for surgeons or real-time information access for factory workers.
Marketing Analysis:
- Target Market: The initial target market was too broad, leading to a lack of clear value proposition for most consumers. Google Glass needed to identify specific niche markets with a strong need for the product's features.
- Marketing Strategy: The initial marketing strategy relied heavily on hype and media attention, which backfired due to the lack of practical applications and widespread privacy concerns.
- Brand Management: Google Glass's brand image was tarnished by negative media coverage and early adopters' misuse of the technology.
Operational Analysis:
- Product Development: The initial version of Google Glass lacked a clear focus and suffered from technical limitations. Google needed to prioritize user feedback and invest in continuous product development.
- Supply Chain Management: The production and distribution of Google Glass were not optimized for the initial target market, leading to high costs and limited availability.
Financial Analysis:
- Pricing Strategy: The high price point of Google Glass was a major barrier to adoption. Google needed to find a balance between profitability and accessibility.
- Return on Investment: The lack of clear use cases and limited adoption made it difficult to justify the investment in Google Glass.
4. Recommendations
- Focus on Niche Markets: Google Glass should target specific industries and professions where the technology offers a clear value proposition, such as healthcare, manufacturing, logistics, and education. This will allow for targeted marketing efforts and tailored product development.
- Build Strategic Partnerships: Partnering with industry leaders in these niche markets will provide access to valuable insights, resources, and distribution channels. This will also help address user concerns and build trust in the technology.
- Phased Launch Strategy: Re-launch Google Glass in a phased manner, starting with pilot programs in select industries. This will allow for continuous feedback and product iteration, minimizing risks and maximizing adoption.
- Shift Marketing Strategy: Focus on experiential marketing and demonstration, showcasing the practical benefits of Google Glass in specific use cases. This will involve partnering with industry leaders, organizing workshops, and providing hands-on experiences.
- Prioritize User Experience: Continuously collect user feedback and invest in product development to address user concerns and improve the user experience. This will involve developing user-friendly interfaces, enhancing functionality, and ensuring privacy and security.
- Embrace Transparency and Communication: Be transparent about the capabilities and limitations of Google Glass, and actively address user concerns. This will involve open communication channels, clear privacy policies, and proactive engagement with stakeholders.
5. Basis of Recommendations
These recommendations are based on a thorough analysis of Google Glass's strengths, weaknesses, opportunities, and threats. They consider the following factors:
- Core Competencies and Consistency with Mission: Google's core competencies in technology, innovation, and data analytics align with the potential of Google Glass in specific industries.
- External Customers and Internal Clients: The recommendations address the needs of specific target markets, ensuring a clear value proposition and addressing user concerns.
- Competitors: The recommendations differentiate Google Glass from competitors by focusing on niche markets, building strategic partnerships, and prioritizing user experience.
- Attractiveness: The phased launch strategy minimizes risks and maximizes adoption by allowing for continuous feedback and product iteration. The focus on niche markets with high potential for adoption increases the likelihood of a positive return on investment.
6. Conclusion
Google Glass has the potential to revolutionize specific industries by providing hands-free access to information and enhancing efficiency. By focusing on niche markets, building strategic partnerships, and prioritizing user experience, Google can overcome the challenges it faced in the past and achieve significant success with its innovative technology.
7. Discussion
Alternatives:
- Mass Market Approach: Re-launching Google Glass for the general consumer market would require significant investment in marketing and product development to address the concerns that led to its initial failure.
- Acquisition by Another Company: Selling Google Glass to a company with expertise in specific industries could provide access to resources and expertise but would also involve relinquishing control of the technology.
Risks and Key Assumptions:
- Competition: The wearable technology market is becoming increasingly competitive, with new players entering the market and existing players expanding their offerings.
- User Adoption: The success of Google Glass depends on user adoption, which can be influenced by factors such as price, functionality, and social acceptance.
- Privacy Concerns: Privacy concerns remain a significant barrier to adoption, and Google must address these concerns effectively to build trust with users.
8. Next Steps
- Identify Target Markets: Conduct thorough market research to identify specific industries and professions with a high need for Google Glass's capabilities.
- Develop Strategic Partnerships: Establish partnerships with industry leaders in these target markets to gain access to resources, insights, and distribution channels.
- Pilot Programs: Launch pilot programs in select industries to test the product's functionality, gather user feedback, and refine the user experience.
- Refine Marketing Strategy: Develop a targeted marketing strategy focused on experiential learning and demonstration, showcasing the practical benefits of Google Glass in specific use cases.
- Continuous Product Development: Invest in ongoing product development to address user concerns, enhance functionality, and improve the user experience.
By following these recommendations, Google can re-launch Google Glass as a successful and valuable technology, contributing to innovation and efficiency in various industries.
Hire an expert to write custom solution for HBR General Management case study - Google Glass: Development, Marketing and User Acceptance
- Google Glass Case Study Solution
- Googles Android Will Shake Wireless Industry Beyond Case Study Solution
- Google Inc Case Study Solution
- Google Case Study Solution
- Googles Onetrick Pony Grew Become Dominant Global Enterprise Case Study Solution
- Google Tvc Tvc Case Study Solution
- Scaleup Google Accelerated Underrepresented Companies Case Study Solution
- Google Targeting Health Care Market Fitbit Case Study Solution
- Google Android Changing World Order Case Study Solution
- Lessons Learned Development Marketing Mozilla Firefox Case Study Solution
- Voice War Continues Hey Google Vs Alexa Vs Siri Case Study Solution
- Voice War Hey Google Vs Alexa Vs Siri Case Study Solution
Case Description
This case introduces the key features of Google's wearable technology product "Glass" and illustrates the tensions that Google faced over the development and marketing of this product. The case goes on to highlight the growing backlash that Google experienced when promoting Glass.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Write my custom case study solution for Harvard HBR case - Google Glass: Development, Marketing and User Acceptance
Hire an expert to write custom solution for HBR General Management case study - Google Glass: Development, Marketing and User Acceptance
Google Glass: Development, Marketing and User Acceptance FAQ
What are the qualifications of the writers handling the "Google Glass: Development, Marketing and User Acceptance" case study?
Our writers hold advanced degrees in their respective fields, including MBAs and PhDs from top universities. They have extensive experience in writing and analyzing complex case studies such as " Google Glass: Development, Marketing and User Acceptance ", ensuring high-quality, academically rigorous solutions.
How do you ensure confidentiality and security in handling client information?
We prioritize confidentiality by using secure data encryption, access controls, and strict privacy policies. Apart from an email, we don't collect any information from the client. So there is almost zero risk of breach at our end. Our financial transactions are done by Paypal on their website so all your information is very secure.
What is Fern Fort Univeristy's process for quality control and proofreading in case study solutions?
The Google Glass: Development, Marketing and User Acceptance case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. We ensure that the content is accurate, well-structured, and free from errors before delivery.
Where can I find free case studies solution for Harvard HBR Strategy Case Studies?
At Fern Fort University provides free case studies solutions for a variety of Harvard HBR case studies. The free solutions are written to build "Wikipedia of case studies on internet". Custom solution services are written based on specific requirements. If free solution helps you with your task then feel free to donate a cup of coffee.
I’m looking for Harvard Business Case Studies Solution for Google Glass: Development, Marketing and User Acceptance. Where can I get it?
You can find the case study solution of the HBR case study "Google Glass: Development, Marketing and User Acceptance" at Fern Fort University.
Can I Buy Case Study Solution for Google Glass: Development, Marketing and User Acceptance & Seek Case Study Help at Fern Fort University?
Yes, you can order your custom case study solution for the Harvard business case - "Google Glass: Development, Marketing and User Acceptance" at Fern Fort University. You can get a comprehensive solution tailored to your requirements.
Can I hire someone only to analyze my Google Glass: Development, Marketing and User Acceptance solution? I have written it, and I want an expert to go through it.
🎓 Struggling with term papers, essays, or Harvard case studies? Look no further! Fern Fort University offers top-quality, custom-written solutions tailored to your needs. Boost your grades and save time with expertly crafted content. Order now and experience academic excellence! 🌟📚 #MBA #HarvardCaseStudies #CustomEssays #AcademicSuccess #StudySmart Pay an expert to write my HBR study solution for the case study - Google Glass: Development, Marketing and User Acceptance
Where can I find a case analysis for Harvard Business School or HBR Cases?
You can find the case study solution of the HBR case study "Google Glass: Development, Marketing and User Acceptance" at Fern Fort University.
Which are some of the all-time best Harvard Review Case Studies?
Some of our all time favorite case studies are -
Can I Pay Someone To Solve My Case Study - "Google Glass: Development, Marketing and User Acceptance"?
Yes, you can pay experts at Fern Fort University to write a custom case study solution that meets all your professional and academic needs.
Do I have to upload case material for the case study Google Glass: Development, Marketing and User Acceptance to buy a custom case study solution?
We recommend to upload your case study because Harvard HBR case studies are updated regularly. So for custom solutions it helps to refer to the same document. The uploading of specific case materials for Google Glass: Development, Marketing and User Acceptance ensures that the custom solution is aligned precisely with your needs. This helps our experts to deliver the most accurate, latest, and relevant solution.
What is a Case Research Method? How can it be applied to the Google Glass: Development, Marketing and User Acceptance case study?
The Case Research Method involves in-depth analysis of a situation, identifying key issues, and proposing strategic solutions. For "Google Glass: Development, Marketing and User Acceptance" case study, this method would be applied by examining the case’s context, challenges, and opportunities to provide a robust solution that aligns with academic rigor.
"I’m Seeking Help with Case Studies,” How can Fern Fort University help me with my case study assignments?
Fern Fort University offers comprehensive case study solutions, including writing, analysis, and consulting services. Whether you need help with strategy formulation, problem-solving, or academic compliance, their experts are equipped to assist with your assignments.
Achieve academic excellence with Fern Fort University! 🌟 We offer custom essays, term papers, and Harvard HBR business case studies solutions crafted by top-tier experts. Experience tailored solutions, uncompromised quality, and timely delivery. Elevate your academic performance with our trusted and confidential services. Visit Fern Fort University today! #AcademicSuccess #CustomEssays #MBA #CaseStudies
How do you handle tight deadlines for case study solutions?
We are adept at managing tight deadlines by allocating sufficient resources and prioritizing urgent projects. Our team works efficiently without compromising quality, ensuring that even last-minute requests are delivered on time
What if I need revisions or edits after receiving the case study solution?
We offer free revisions to ensure complete client satisfaction. If any adjustments are needed, our team will work closely with you to refine the solution until it meets your expectations.
How do you ensure that the case study solution is plagiarism-free?
All our case study solutions are crafted from scratch and thoroughly checked using advanced plagiarism detection software. We guarantee 100% originality in every solution delivered
How do you handle references and citations in the case study solutions?
We follow strict academic standards for references and citations, ensuring that all sources are properly credited according to the required citation style (APA, MLA, Chicago, etc.).