Harvard Case - Benjamin Millepied at the Paris Opera Ballet
"Benjamin Millepied at the Paris Opera Ballet" Harvard business case study is written by Gianpiero Petriglieri, Kaisa Snellman, Isabelle Solal. It deals with the challenges in the field of General Management. The case study is 20 page(s) long and it was first published on : Jul 26, 2019
At Fern Fort University, we recommend a strategic approach to address the challenges faced by Benjamin Millepied at the Paris Opera Ballet. This approach emphasizes a blend of change management, leadership development, and organizational culture transformation to foster a more inclusive, innovative, and financially sustainable environment.
2. Background
This case study focuses on Benjamin Millepied, a renowned American choreographer, appointed as the Director of Dance at the prestigious Paris Opera Ballet in 2014. Millepied's vision aimed to modernize the company, introducing contemporary styles and a more diverse repertoire. However, his leadership style and initiatives faced resistance from the traditionalist dancers, staff, and the broader ballet community. This resistance led to internal conflicts, financial challenges, and ultimately, Millepied's resignation in 2016.
The case study highlights the complexities of organizational change within a deeply rooted institution like the Paris Opera Ballet. It explores the challenges of balancing tradition with innovation, the impact of leadership styles on organizational culture, and the importance of stakeholder management in achieving successful change.
3. Analysis of the Case Study
Using a framework combining SWOT analysis, Porter's Five Forces, and Balanced Scorecard, we can analyze the situation:
SWOT Analysis:
- Strengths: The Paris Opera Ballet boasts a rich history, exceptional dancers, and a global reputation. It also enjoys government funding and a dedicated audience.
- Weaknesses: The organization suffers from a rigid hierarchical structure, resistance to change, and a lack of diversity. Financial constraints and limited innovation hinder its ability to adapt to evolving audience preferences.
- Opportunities: Expanding its repertoire to include contemporary styles, diversifying its audience, and leveraging technology for outreach and engagement can enhance its appeal.
- Threats: Competition from other ballet companies, changing audience tastes, and the potential for financial instability pose challenges to the organization's long-term sustainability.
Porter's Five Forces:
- Threat of New Entrants: The ballet industry is characterized by high barriers to entry due to the need for significant investment, talent, and infrastructure.
- Bargaining Power of Buyers: The audience has moderate bargaining power, as they can choose from various performances and companies.
- Bargaining Power of Suppliers: The dancers and staff have limited bargaining power due to the competitive nature of the industry and the availability of talent.
- Threat of Substitutes: Other forms of entertainment, such as theater, opera, and contemporary dance, pose a threat to the ballet's market share.
- Rivalry Among Existing Competitors: The ballet industry is characterized by intense competition, with numerous companies vying for audiences and resources.
Balanced Scorecard:
- Financial Perspective: Focus on managing costs, securing funding, and generating revenue through ticket sales, merchandise, and sponsorships.
- Customer Perspective: Enhance audience engagement by offering diverse performances, improving accessibility, and utilizing technology for outreach.
- Internal Process Perspective: Streamline operations, improve communication, and foster collaboration between dancers, staff, and management.
- Learning and Growth Perspective: Invest in talent development, encourage innovation, and promote a culture of continuous learning and improvement.
4. Recommendations
To address the challenges faced by the Paris Opera Ballet, we recommend the following:
- Adopt a Collaborative Leadership Style: The new director should prioritize open communication, active listening, and collaborative decision-making. This approach fosters trust and encourages buy-in from all stakeholders.
- Implement a Gradual Change Management Strategy: Introduce new initiatives incrementally, allowing for adaptation and feedback. This approach minimizes resistance and fosters a sense of ownership among the dancers and staff.
- Invest in Talent Development and Diversity: Offer training programs for dancers in contemporary styles, actively recruit diverse talent, and create a more inclusive environment.
- Leverage Technology for Outreach and Engagement: Utilize digital platforms to showcase performances, connect with audiences, and expand global reach.
- Strengthen Financial Management: Implement a comprehensive financial strategy to ensure long-term sustainability, including exploring alternative funding sources and optimizing resource allocation.
- Develop a Strategic Marketing Plan: Target a broader audience by promoting diverse programming, offering affordable ticket options, and utilizing social media for engagement.
- Foster a Culture of Innovation: Encourage experimentation, support creative endeavors, and promote a collaborative environment that values new ideas.
5. Basis of Recommendations
These recommendations are based on the following:
- Core Competencies and Consistency with Mission: The Paris Opera Ballet's core competencies lie in its artistic excellence, historical legacy, and renowned dancers. The recommendations aim to preserve these strengths while embracing innovation and adapting to changing audience needs.
- External Customers and Internal Clients: The recommendations address the needs of both external customers (audiences) and internal clients (dancers, staff, and management) by fostering a more inclusive, innovative, and engaging environment.
- Competitors: The recommendations aim to enhance the Paris Opera Ballet's competitive advantage by diversifying its repertoire, expanding its reach, and leveraging technology to engage a broader audience.
- Attractiveness: The recommendations are expected to improve financial performance, attract new audiences, and enhance the organization's reputation, ultimately contributing to its long-term sustainability.
6. Conclusion
The Paris Opera Ballet faces a critical juncture in its history. By embracing a strategic approach that prioritizes collaboration, innovation, and inclusivity, the organization can navigate the challenges of change and emerge as a more vibrant and sustainable institution.
7. Discussion
Alternatives not selected:
- Maintaining the status quo: This option would likely lead to continued resistance, declining audience engagement, and financial instability.
- Rapid and drastic changes: This approach could alienate stakeholders and create significant disruptions, potentially jeopardizing the organization's reputation.
Risks and Key Assumptions:
- Resistance to change: The organization may face resistance from traditionalists, requiring effective communication and a gradual implementation strategy.
- Financial constraints: Securing funding for new initiatives and talent development may be challenging, requiring creative solutions and strategic partnerships.
- Competition: The ballet industry is highly competitive, requiring the organization to continuously innovate and adapt to remain relevant.
8. Next Steps
- Implement a comprehensive change management plan: This plan should outline the steps, timelines, and resources required for implementing the recommendations.
- Establish a task force: This group will oversee the implementation process, monitor progress, and address any challenges that arise.
- Communicate effectively: Regularly communicate the rationale and progress of the changes to all stakeholders, fostering transparency and building trust.
- Evaluate and adapt: Continuously evaluate the effectiveness of the changes and adjust the strategy as needed based on feedback and performance metrics.
By taking these steps, the Paris Opera Ballet can embark on a path of sustainable growth, ensuring its relevance and legacy for generations to come.
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Case Description
In December 2015, barely one year into his tenure as the head of the Paris Opera Ballet (POB), celebrity dancer, choreographer, and entrepreneur Benjamin Millepied was caught in a storm of controversy. Hired to bring energy and modernity to one of France's oldest artistic institutions, Millepied laid out an inspiring vision of renewal and a strategy focused on developing new talent and enhancing the POB's social relevance and global visibility. In the process, however, he created turmoil. Promoting younger dancers in defiance of the established hierarchy, advocating diversity and social engagement, presenting the work of American choreographers instead of French classics, and openly criticizing the POB's restrained style pit Millepied against the established order . The case chronicles Millepied's efforts to transform the POB, focusing on the interplay between responsible leadership and organizational culture. Most organizations seek to balance business goals with social impact, urging employees to be inspiring and innovative, and bringing in outsiders with a "global" outlook to shake up "local" mind-sets. The case explores a fundamental issue for such endeavors to succeed: Responsible leadership entails more than a compelling vision. It also means sustaining a strong institutional culture while fostering diversity and innovation.
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